For release at 07.00, 8 November 2024
B90 Holdings plc
("B90", the "Company" or
"Group")
Strategic Shift to B2B Operations and Relaunch of ♠ Bet90
B90 Holdings plc (AIM:
B90), an online marketing and service provision company for the gaming industry, is
pleased to announce ♠ a strategic shift towards its core business-to-business (B2B)
operations and the relaunch of its flagship brand, bet90.
Historically, B90's
operations were ♠ split into two areas of focus. Firstly, lead generation, provided by
B90 subsidiaries Emwys, Oddsen.nu, and tippen4you, entailing SEO and ♠ Pay-Per-Click
marketing solutions, creating revenues through affiliate agreements with third party
operators. Secondly, the provision of online gaming products provided ♠ by its own
properties; Bet90 and spinbookie.
Today B90 announces the relaunch of Bet90
discontinuing its business-to-consumer (B2C) gambling operations on ♠ that site. Bet90
remains live and has been relaunched as an affiliate website, catering to visitors with
a wide array ♠ of Casino and Sports betting-related content. This content includes:
·
Casino Reviews
· Sportsbook Reviews
· Casino Bonus Top Lists
· Sportsbook Bonus Top
♠ Lists
· Betting Tips
The site will offer an array of Bet90 Promotions, Bet90 Casino
Reviews, Bet90 Bonuses, Bet90 Bookmaker Reviews and ♠ Bet90 Sportsbook Reviews. Alongside
interesting and relevant sports content, including Sportsbook Reviews and Sportsbook
Bonuses, Bet90 will also cater to ♠ the online Casino market, with reviews of the best
Online Casinos and a range of welcome Casino Bonuses. In alignment ♠ with B90's other
affiliate sites, Bet90 is set to provide an assortment of valuable Betting Tips.
To be
aligned with its ♠ current strategy, the Company wishes to channel focus on core
competencies of performance marketing, lead generation and affiliate services.
Therefore, ♠ the Company is actively seeking the best solutions to streamline the
operation of spinbookie.
Ronny Breivik, Executive Chairman B90 Holdings plc
♠ commented:
"Management focus is now firmly on B2B operations within the iGaming sector
and the relaunch of Bet90 is an integral ♠ step toward expanding our operations, whilst
reducing operating costs. We will leverage our extensive experience and industry
knowledge to deliver ♠ innovative solutions to our business partners. We already work
alongside many well-known brands such as Bet365, Unibet, Evolution, NetEnt, Red ♠ Tiger,
Quickspin, Betsafe, ComeOn Group and Betsson. Bet90 will build strong links and create
valuable content of relevance to both ♠ the online Casino market and the Sportsbook
market. By engaging customers with interesting content and providing a range of Casino
♠ bonuses and Sportsbook bonuses we hope to connect customers with even more on-line
brands.
He added:
"Through the acquisition, integration, and operation ♠ of technological
solutions, our management team is committed to building a business that aspires to be a
leading gaming service ♠ provider of scale, targeting profitability and generating
positive free cash flow.
-Ends-
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