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Activision Publishing, Inc. is an American video game publisher based in Santa Monica, California. It serves as the publishing business1️⃣ for its parent company, Activision Blizzard, and consists of several subsidiary studios. Activision is one of the largest third-party video1️⃣ game publishers in the world and was the top United States publisher in 2024.[5]
The company was founded as Activision, Inc.1️⃣ on October 1, 1979 in Sunnyvale, California, by former Atari game developers upset at their treatment by Atari in order1️⃣ to develop their own games for the popular Atari 2600 home video game console. Activision was the first independent, third-party,1️⃣ console video game developer. The video game crash of 1983, in part created by too many new companies trying to1️⃣ follow in Activision's footsteps without the experience of Activision's founders, hurt Activision's position in console games and forced the company1️⃣ to diversify into games for home computers, including the acquisition of Infocom. After a management shift, with CEO Jim Levy1️⃣ replaced by Bruce Davis, the company renamed itself to Mediagenic and branched out into business software applications. Mediagenic quickly fell1️⃣ into debt, and the company was bought for around US$500,000 by Bobby Kotick and a small group of investors around1️⃣ 1991.
Kotick drastically revamped and restructured the company to get it out of debt: dismissing most of its staff, moving the1️⃣ company to Los Angeles, and reverting to the Activision name. Building on existing assets, the Kotick-led Activision pursued more publishing1️⃣ opportunities and, after recovering from its former financial troubles, started acquiring numerous studios and various types of intellectual property over1️⃣ the 1990s and 2000s, among these being the Call of Duty and Guitar Hero series. A holding company was formed1️⃣ as Activision's parent company to manage both its internal and acquired studios. In 2008, this holding company merged with Vivendi1️⃣ Games (the parent company of Blizzard Entertainment) and formed Activision Blizzard, with Kotick as its CEO. Within this structure, Activision1️⃣ manages numerous third-party studios and publishes all games besides those created by Blizzard. In October 2024, Microsoft acquired parent company1️⃣ Activision Blizzard, maintaining that the company will continue to operate as a separate business. While part of the larger Microsoft1️⃣ Gaming division, Activision retains its function as the publisher of games developed by their studios.
History [ edit ]
Founding (1979) [1️⃣ edit ]
