Despite the verbal agreement, there are still pending issues that prevent the announcement.
Reported by Globo Esporte, the parties negotiate contract 🧬 timing and disclosure strategies.
However, with the financial part already underway, Vasco should relocate Banco BMG, which stamps its logo in 🧬 the "master" space, to the upper part of the back.
In Brazil, the brand already has deals with Altético-MG and Fluminense, 🧬 with whom it signed a contract worth R$15 million (US$2.
9m) for two years in June.
As Vasco is in a lower 🧬 division, it was agreed that this value would be lowered to Fluminense.
Also according to Globo Esporte's website, Vasco is in 🧬 negotiations with at least 15 companies to restructure the club's marketing.
With no names mentioned, about eight marketing agencies are talking 🧬 with the club in an attempt to modernize its communication.
In addition, the other negotiations are to leverage the club's finances, 🧬 as well as the contribution to the works in São Januário Stadium and in the Vasco nautical headquarters.
Finally, the 'Gigante' 🧬 also wants partners to work on their social networks and official website.
The intention of the Vasco leadership is to occupy 🧬 another property of the uniform in the coming days and there are also advanced talks in this regard.
In the week 🧬 in which Jorge Salgado's inauguration completed six months, Vasco gets ready to attract potential sponsors.
With the concept of the sales 🧬 funnel, the club's marketing department sought to "increase its mouth", in other words, rebuild its relationship layer with the football 🧬 advertising market and attract partners.
The expectation of raising sponsorships projected in the pre-election period took a hit with the relegation 🧬 of the team to the Series B of the Brazilian championship.
Already working with a new reality, the club filled the 🧬 mouth of the funnel and is now negotiating with 15 companies for the occupation of different properties.
Detail: it's not just 🧬 a shirt.
Betano is an international online sports betting platform of Kaizen Gaming, a group that, in addition to Brazil, is 🧬 also present in Portugal, Germany, Romania, Greece and Cyprus.
In the country, the brand is the official sponsor of Cariocão 21 🧬 and master of the Atlético-MG and Fluminense club.
Designed to offer an immersive online experience, combined with easy access across all 🧬 devices (desktop, laptop, tablet, mobile and Android app), Betano offers users world-class products and services through a platform with a 🧬 user-friendly interface and simple to use.
With only a few months of presence in the Brazilian market, the company brings news 🧬 such as Missions, weekly challenges for its customers, SuperOdds, special odds with 0% margin, and Bet Mentor, an exclusive tool 🧬 for multiple bets that aims to be the greatest ally of the players.
The company has a large sponsorship presence in 🧬 all markets where it operates, and is also a partner of several football teams in Europe, such as SC Braga 🧬 and CS Marítimo, in Portugal, Universitatea Craiova and FSCB, in Romania, Olympiacos FC and PAOK FC , in Greece, and 🧬 Apollon Limassol and Paphos, in Cyprus, as well as Olympic champion athletes and the International Olympic Academy.
Four main points
In order 🧬 to capitalize on something minimally compatible with the span of Vasco's shirt, the club's marketing works on four major fronts: 🧬 shirt sponsorships, exchanges for structural improvements, digital properties and Vasco TV.
Shirt Sponsorship : Vasco currently displays the logos of three 🧬 companies on the professional football team's uniform.
Banco BMG (master) occupies the most noble space, Havan is on the shoulder, and 🧬 Tim is positioned within the number of athletes.
Exchanges for structural improvements : an example of this topic is the recent 🧬 renewal of the contract with Ambev.
The new bond was readjusted by 50% to the previous one and enabled emergency works 🧬 in São Januário, Calabouço and the headquarters of Lagoa.
In addition, it made women's football, Vasco's traditional sport, self-sustainable.
Digital properties : 🧬 Vasco is looking for new partners to display on the club's different platforms, such as the official website and social 🧬 networks.
At the bottom of Vasco's website, for example, in addition to the brands that are displayed on the uniform, there 🧬 is an exhibition of the logos of eight companies.
