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Best betting apps UK
In today's betting industry, it is crucial for all UK bookmakers to have an app that is easily accessible to both Android and IOS users, whether they be existing or new customers.
With apps used daily by thousands of punters to stay up-to-date with in-play markets, the latest odds and offers, having a top-quality offering is more important than ever.
While many bookmakers claim to have the best betting app in the UK, we take a thorough look at each of them to see how their features align with the requirements and preferences of individual punters.
About the author: Dean Cooke
Having been a passionate bettor for several years, I possess extensive knowledge of using the best betting apps in the UK.
This hobby has turned into a profession, where I produce betting content that covers a wide range of topics, including guidelines, reviews and up-to-date pieces on major events and promo codes.
As a result of my expertise, I am well versed in the composition of betting sites and have a thorough understanding of the top-ranking apps for placing wagers.
Read more from Dean Cooke.
UK Bookmaker Awards
The annual UK Bookmaker Awards recognises and awards the best operators in several categories.
The winners are determined through monthly surveys conducted among frequent punters and then evaluated by data experts to ensure accuracy.
In the following tables, we have compiled information on various categories relevant to the best betting apps, such as the betting experience.
UK Bookmaker Awards: Betting experience
While there is no UK Bookmaker Award category devoted to specific betting apps, the betting experience category is a big part of an app for each of the bookmakers listed.
When looking for the best betting app, the rankings for this award is a perfect place to start.
Bookmaker Rank bet365 1st William Hill 2nd Sky Bet 3rd Betfair 4th Coral 5th
UK Bookmaker Awards: Overall
We have also used the overall award category from the UK Bookmaker Awards, which takes into account all aspects of an online firm's offerings, including the quality of the apps they provide for their customers.
Bookmaker Rank bet365 1st Unibet 2nd Coral 3rd BetVictor 4th William Hill 5th
Top 11 betting apps 2023
bet365 Betfair BetVictor Coral Betfred Unibet Paddy Power Ladbrokes William Hill 888sport Betway
Best betting apps: bookie-by-bookie breakdownbet365 app
This betting app is among the largest in the world and offers many advantages when used on both Android and iOS.
It covers nearly every sport imaginable for outright betting, including unique in-play football opportunities such as betting on a "corner race" between the two teams, with most markets available.
Additionally, the app streams more than 140,000 events every year directly to your mobile device, making it easy for punters to watch the multitude of sports that bet365 covers.
One of the app's standout features over its competitors is the outstanding bet builder facility, which enables bettors to combine a range of single markets into one builder bet and merge the odds.
This feature has been particularly appealing for some of the most significant Premier League and European fixtures.
The app is one of the best in the industry and is extremely user-friendly for placing a bet.
Once a bet is placed, the app's option to cash out on the majority of betting slips enables punters to do so while on the move.
One minor drawback compared with other betting apps is the extent of changes bet365 makes when updating its app every so often.
The last update resulted in a significant layout change, necessitating customer patience in adapting to it.
Betfair app
The Betfair app's primary appeal is the use of the exchange, which is a marketplace for punters to lay bets on something not happening, as well as providing regular odds for backing an outcome or placing bets on something happening.
Betfair provides a variety of apps that are available for download at all times and they are compatible with both Android and iOS devices.
These apps offer numerous betting opportunities through the sportsbook, exchange and casino.
The Betfair app can sometimes be challenging to navigate owing to the amount of text on each page, as it employs a smaller font than some of its competitors.
While this is not a significant issue, it could be resolved to make it more user-friendly for a broader range of punters.
The app itself is easy to use, and its in-play markets for sports/leagues around the world make it a vital betting tool for many punters, with the variety of markets adding to its appeal.
BetVictor app
This is one of the strongest betting apps out there thanks to the speed and ease with which one can consistently navigate it.
The layout is brilliant when you look at the accessibility, with many of the best markets and sports easy to find clearly stated on the front page when you log in to the app.
So too is the option to create a bet builder on matches from around the world, ranging from the Chinese Super League to the Australian League.
Alongside this, the design of the app makes every market easy to read and means even new punters have little difficulty when using this particular bookie.
Coral app
Coral's mobile betting app is one of the most accessible around and it allows easy navigation on each page.
Alongside this, the information that is displayed on the app gives it the edge over some of the bookmaker's competitors.
The betting app focuses on some of the more precise racing markets and has certain punters' tips listed on the different pages, which can be really helpful if you're a customer who wants to find out more information on a race you're looking to place a bet on.
The live-stream schedule on the app means that busy punters can organise when they are going to watch given events and prioritise which they may wish to bet on.
It is a smart app with a lot of easy-to-use features, making it one of the best mobile betting options.
Betfred app
Betfred has a mobile app that is quickly becoming one of the best around thanks to it allowing punters to bet on a huge number of selections in a variety of markets and sports.
One reason for its success is that Betfred's app is also available on the Apple Watch, compared with many rivals that only have iPhone or Android versions.
Betfred has a good reputation for its enhanced odds, and these are available on the betting app, so many punters use it for quick and easy access to the best offers.
Unibet app
The Unibet app is one of the more accessible apps to use with an easy interface to understand and a great variety of live-streamed events, again making it one of the more popular bookies' apps in the UK.
One part of its betting app that gives Unibet a niche is that it has created a number of mobile apps to utilise ways of betting.
For example, Unibet Poker has its own separate app, as does Unibet Casino and then the main app of Unibet – Live Sports Betting.
It can be unnecessary to create more than one app, and can be a minor problem for the average customer's storage facilities on their device.
In addition, Unibet has some terrific boosts that are regularly available, which have become more popular in recent years, and are on the app daily to use across a variety of different sports.
At times the app can be difficult to use because of its slow navigation, and its graphical design is not the most appealing, although it does function adequately.
Paddy Power app
The Paddy Power betting app has an appealing, easy-to-use interface that makes it one of the best to use in the industry.
It is one of the easiest betting apps for scrolling through the different markets on offer on a daily basis.
There's a large racing community that is very popular all year long and it has different offers running most days through the week when horse racing takes place.
Paddy Power's intuitive methods have consistently made the betting app for iOS and Android stand out in comparison with others, even to customers who might not be looking to bet on a regular basis.
The new games and ways to win such as "beat the drop" where the punter has to predict a certain number of randomised bets correctly to be in with a chance of winning money make it a must have.
One slight negative in the app is the lack of diverse markets for some sports, as other bookmakers are now going above and beyond to offer a wide range and variety of prop markets on their apps.
Ladbrokes app
Ladbrokes has long been one of the biggest bookmakers in the UK and has a betting app that is very easy to use, and very efficient when punters are looking to bet fast on the main markets and sports on its homepage.
The diverse range of categories available, including esports, broadens customer options.
The offers are often very good, and you get power-ups for different bets depending on how much you stake each time you use the app.
Another good feature that Ladbrokes allows is that any bet placed in its UK shops can be cashed out on the mobile app.
William Hill app
William Hill has some innovative ideas on its app, which makes it stand out from rivals in the industry.
These include games such as Live Monopoly as well as links to Betting TV, where there are regular discussions and the facility to watch greyhound racing and horse racing.
Its variation of bet builders is also one that punters can use with ease and William Hill labels it as "your odds", which is an ideal way of differentiating from other popular betting apps and bookmakers.
At times, the William Hill app can show a bit too much text on certain pages which, on specific events, can make it hard to view the exact prices and markets that you want to see and bet on.
However, it is a popular UK betting app and one that many happily use on a consistent basis.
888sport app
888sport's app does not disappoint regarding ease of depositing and the comfortable accessibility to place a bet at speed on the move.
The layout enables you to easily navigate between sections of the website.
All the same sports and markets are available, as well as 888's poker, casino and bingo products, so you don't have to move from app to app.
Betway app
Betway's app has continued to improve of late and is now on its way to competing with some of the very best operators on this list.
The app is now more streamlined with a design that makes it easier to browse and find the sports you want to bet on.
The live streaming on the app is among the best on the market and should be considered if you want to watch sport while you bet on the go.
How we select the UK's best betting app
The app is now very streamlined with an easy-to-use design that makes it comfortable to browse and find the sports you want to bet on at all times.
The live streaming on the app is among the best on the market and should be considered if you want to watch sport while you bet on the go.
This is where we come in, to give some specific advice on the bookmaker that suits your specific wants and needs.
We have signed up, deposited, bet and withdrawn with every bookmaker on our list to ensure we are well placed to advise you, the punter, on the best betting apps.
Design of the best betting apps
While not something that everyone looks for, the integral design of a bookmaker's betting app can be the major difference in deciding which particular betting platform to choose from because of the importance of accessibility, navigation and layout.
An app should be easy on the eye for users while also meeting their betting needs.
Obviously, personal preference is a big part of choosing which betting app to use – hence the number of designs that bookmakers use as they hope to target customers who are interested in many different sports; from the most popular such as football and horse racing, to less common ones such as ice hockey.
Key features of the best betting apps
There are a whole load of different features that make mobile betting apps stand out in what has become a hugely competitive betting market.
A variety of betting markets is key and that will mean that the app will be of use all year round as many sports are seasonal.
Alongside this, the facility to cash out on the betting app is an important aspect, and some mobile apps allow a bet to be placed in a shop, and then cashed out on the app – an example of a feature that can set the bookmaker apart from other competitors.
It's about finding uniqueness within a betting app, as well as being able to use it on a regular basis for the everyday bets that customers want.
Is the betting app easy to navigate?
Mobile betting apps can be hard to use at times and this can often be to do with problems that occur that aren't specific to the app.
Here, we look for some of the most structured mobile apps.
Key to any app is how quickly it responds and that's a major plus for any betting app, especially if it is attracting a large volume of customers and still manages to have little interference.
For example, an app freezing regularly or it taking a certain time to load different pages is a negative.
Nobody wants to bet on an app that is very slow, especially when considering the odds fluctuating in-play, and the importance of having an easy-to-use app is imperative, especially for regular punters.
Does the app have a variety of betting markets?
As much as everyone wants a betting app that is easy to navigate, the range of betting markets on offer is absolutely vital when deciding if an app is ranked highly.
Some bookmakers have brilliant variety and differentiation in their markets with strong, creative options available each and every day, as they look to outperform their rivals.
Some mobile betting apps have now included player props in their football markets, where you can bet on tackles, shots and passes for individual players.
This is an example of bookmakers diversifying to make their markets more competitive and attractive.
When assessing different betting apps, we look for the variety of markets and understand whether they are right not just for punters, but whether they have the favourite types of markets to bet on and at good odds.
Do the betting apps make use of cash-out and bet builders?
Cash-out and bet builders have grown hugely in popularity over the last couple of years and the opportunity to make money from a potentially losing bet is a great option to have when using a bookmaker.
Many betting apps have introduced it, and we have seen how they all work with some even offering the availability of a partial cash-out, which is a way of keeping a part of your original stake on the bet placed.
Another really popular feature of many mobile betting apps is the inclusion of bet builders for certain sports and matches.
This is increasing in popularity within the football market and it allows bettors to combine different bets and get a price for everything in the bet builder to happen.
Frequently asked questions about the best betting apps
Which are the best betting apps?
We have listed all of the best betting apps in the UK throughout this article.
Our findings are based on personal research and information obtained from the UK Bookmaker Awards.
What is the most trusted betting app?
All the best betting apps in the UK listed in this article are licensed by the UK Gambling Commission.
We have personally experimented with each one to ensure the reliability of all of them.
Are betting apps accessible to all?
In order to download a betting app you must have an IOS device or an Android device and be aged 18 years old or above.
