Brazilian commercial television networkTelevision channel
TV Globo (Portuguese: [teˈve ˈɡlobu], "Globe TV", or simply Globo and alternatively as Global), formerly known 🔑 as Rede Globo, is a Brazilian free-to-air television network, launched by media proprietor Roberto Marinho on 26 April 1965.
It is 🔑 owned by media conglomerate Grupo Globo.
The TV station is by far the largest of its holdings.
Globo is the largest commercial 🔑 TV network in Latin America and the second-largest commercial TV network in the world behind the American Broadcasting Company[1] and 🔑 the largest producer of telenovelas.
[2] All of this makes Globo renowned as one of the most important television networks in 🔑 the world and Grupo Globo as one of the largest media groups.[3]
Globo is headquartered in the Jardim Botânico neighborhood of 🔑 Rio de Janeiro, where its news division is based.
The network's main production studios are located at a complex dubbed Estúdios 🔑 Globo, located in Jacarepaguá, in the same city.
Globo is composed of 5 owned-and-operated television stations and 119 affiliates throughout Brazil[4] 🔑 plus its own international networks, TV Globo Internacional and TV Globo Portugal.
In 2007, Globo moved its analog operations to high-definition 🔑 television production for digital broadcasting.[5]
According to Brazilian national and international statistical data, Globo is one of the largest media companies 🔑 in the world, and produces around 2,400 hours of entertainment and 3,000 hours of journalism per year in Brazil.
Through its 🔑 network, the broadcaster covers 98.
6% of Brazil's territory.
Recognized for its production quality, the company has already been presented with 14 🔑 international Emmys.
The international operations of Globo include seven pay-per-view television channels and a production and distribution division that distributes Brazilian 🔑 sports and entertainment content to more than 190 countries around the world.[6]
In Brazil, Globo presently reaches 99.
5% of potential viewers, 🔑 practically the entire Brazilian population, with 5 owned-and-operated stations and 131 network affiliates that deliver programming to more than 183 🔑 million Brazilians.
The network has been responsible for the 20 most-watched TV programs broadcast on Brazilian television, including Avenida Brasil, a 🔑 2012 record-breaking telenovela that reached 50 million viewers and was sold to 130 countries.[7][8]
The successful programming structure of TV Globo 🔑 has not changed since the 1970s: In primetime Monday through Saturday it airs four telenovelas and the newscast Jornal Nacional.
The 🔑 three telenovelas, along with other productions are made in the net's Projac, the largest production center in South America.
[9] The 🔑 four top-rated TV shows in Brazil are Globo's flashy hourlong soap operas, called novelas, at 6 pm, 7 p.m.and 9:00 🔑 p.m.
nightly, and Globo's national evening news at 8 p.m.
-all from the network's own studios.
Globo also produces 90% of its programming.[10]
TV 🔑 Globo (as it is known) has had a near monopoly on TV viewership and a symbiotic relationship with successive military 🔑 and civilian governments.
Its political and cultural sway in Brazil is unrivaled.
"Globo has a very persuasive influence on diverse aspects of 🔑 Brazilian society," comments Raul Reis, a former Brazilian journalist.
Producing Brazilian-made programming in accordance with international technical standards, the television network 🔑 grew to become the flagship of multimedia Globo Organization including cellular phone service, cable, television stations in Portugal and Mexico, 🔑 book and magazine publishing, Internet and film production.
Globo's cultural and financial power continues to grow.
The company is dramatically expanding its 🔑 role in Brazilian and Latin American media, transforming itself from an old-style family fiefdom into a twenty-first-century media conglomerate.
Most recently, 🔑 Globo struck a strategic alliance with Microsoft, which paid $126 million in August for an 11.
5 percent share in Globo 🔑 Cabo, the company's cable subsidiary.
Now an international economic powerhouse, Globo no longer needs the perks its proximity to local power 🔑 once offered: It is on the road to becoming Latin America's prime player in the world's mass-media market.
[11]History [ edit 🔑 ]
Early years [ edit ]
The first Rede Globo logo, from 26 April 1965 to 23 June 1966 and created by 🔑 Aloísio Magalhães The second logo used by Rede Globo, from 29 September 1966 to 13 November 1976 and created by 🔑 Borjalo The fourth logo used by Rede Globo, from May 1972 to 8 March 1976
The roots of TV Globo can 🔑 be traced to the beginning of the 20th century.
What eventually became the Globo empire began in 1925 with the creation 🔑 of the newspaper O Globo in Rio de Janeiro.
In 1944, Rádio Globo went on the air and has become a 🔑 school of radio broadcast news.
It was the first radio network in Brazil to follow a 24-hour all news format.
It had 🔑 26 wholly owned and affiliated stations.[12]
In July 1963, Brazilian President Humberto de Alencar Castelo Branco approved a request by Rádio 🔑 Globo to establish a television channel.
[13] On 30 December 1957, the National Council of Telecommunication (Portuguese: Conselho Nacional de Telecomunicações, 🔑 or CONTEL) published a decree which granted a channel in Rio de Janeiro to TV Globo Ltda.
Globo then started preparing 🔑 the beginning of its television broadcasting operations.
In 1965, the Rede Globo de Televisão was created.
It was the beginning of the 🔑 Globo Television network and vital component in the growth and expansion of the Globo Organizations.[12]
Globo began broadcasting on 26 April 🔑 1965 in Rio de Janeiro on channel 4.
[14] That same day, at about 10:45 a.m.
, Rubens Amaral formally introduced Rede 🔑 Globo to viewers in Rio de Janeiro, and all over Guanabara State, with the song "Moon River" by Henry Mancini 🔑 at the start of the children's show, Uni Duni Te.
[15] By May of that same year, the live telecast of 🔑 the Holy Mass, which later became its longest running and oldest program, was seen for the first time.
The following year, 🔑 Globo purchased another television station, São Paulo-based TV Paulista,[16] expanding its operations and beginning to dominate national television ratings.
In January 🔑 1966, Globo broadcast its first major news coverage on flooding in Rio de Janeiro.[17]
Jornal da Globo, another trademark show for 🔑 the network, was the successor to Tele Globo (1965–66), the network's first news program that ran until 1966.
It featured a 🔑 broadcast time of 30 minutes and was hosted by Hilton Gomez and, later, Luis Jatoba.
In 1967, Globo began to build 🔑 its national network with the affiliation of Porto Alegre-based TV Gaúcha (now RBS TV).
TV Gaúcha would become Globo's affiliate in 🔑 Florianópolis in the late 1970s, when it received its current name.
It is one of Globo's oldest affiliates, active since 1962, 🔑 three years before Globo was launched.
[18] Uberlândia's TV Triângulo (now Rede Integração) and Goiânia's TV Anhanguera (now Rede Anhanguera) soon 🔑 followed in 1967[19] and 1968.
The now extinct TV Guajará, based in Belém, was launched in 1969, and was followed by 🔑 TV Verdes Mares the following year.
[20] 1968 was also the year in which Globo's branch station in Belo Horizonte, TV 🔑 Globo Minas, was launched.[21]
Jornal Nacional and the climb to the dominance of Brazilian television (1969–80) [ edit ]
JN, Jornal Hoje 🔑 and the Plim-plim jingle [ edit ]
On 1 September 1969, the country and national television broadcasting changed with the premiere 🔑 of Jornal Nacional (National News), the nation's first live newscast anchored by Cid Moreira and Hilton Gomez.
Its theme music, "The 🔑 Fuzz" by Frank DeVol, became one of the show's trademarks, together with the program logo and the "Boa Noite" ("Good 🔑 night") closing established by the hosts.
Its success was followed by the launch of Jornal Hoje (Today's News) on 21 April 🔑 1971, the same day in which its Brasilia station (TV Globo Brasília, Channel 10) was inaugurated.
[22] The program was exclusively 🔑 shown on the Rede Globo Rio de Janeiro (Channel 4) flagship station until 1974 when it became a nationwide midday 🔑 newscast.
It broadcast its first FIFA World Cup in 1970, the same year in which the Rede Excelsior network closed down, 🔑 absorbed by Globo.
The network's famous Plim-Plim interval sound also debuted that year.[23]
A new corporate image [ edit ]
The network's 1976 🔑 broadcasting scheduling process developed the Padrão Globo de Qualidade (Globo's Quality Standard): two soap operas, followed by its flagship Jornal 🔑 Nacional, and one to two more drama shows or cinema, comedy programming and others, including Globo Reporter and the late 🔑 newscasts.
The programming schedule would later be adapted for regional affiliates with the addition of local news broadcasts on select hours.
The 🔑 process was led by Walter Clark and Jose Bonifacio de Olivera Sobrinho in 1960, when Rede Excelsior was launched (the 🔑 process was inherited by Rede Globo upon Excelsior's closure in 1970).
The network's audience share increased in the late 1970s, eventually 🔑 clinching the top ratings spot of Brazil television.
This was the reason Silvio Santos, one of the network's original variety show 🔑 presenters since 1965, backed out of Globo, and moved his 11-year-old program (Programa Silvio Santos, The Silvio Santos Show) to 🔑 Rede Tupi, while putting up his own network, TVS (now SBT) in the process the next year, even bringing his 🔑 own show there.
In the process, it would also continue the first nationwide variety show telecast that Globo had since 1966, 🔑 and ten years later was also broadcast on São Paulo's RecordTV until 1987, on Rede Tupi until 1980, and on 🔑 TVS, now SBT, until the present day.
The Rede Globo logo used from 8 March 1976 to April 1981 as primary 🔑 and secondary to January 1986
Os Trapalhões began the next year, continuing until 1995, together with the network's morning news program, 🔑 Bom Dia São Paulo (Good Morning São Paulo), which four years later would have a national version.
1975 would also be 🔑 the first time its present corporate logo was shown: it was created by Hans Donner, and was then a colored 🔑 blue sphere with a TV-shaped box with another blue ball inside.
Donner also created the network's first presentation package with the 🔑 new corporate logo for the first time with the help of New York-based Dolphin Productions - making Globo the first 🔑 national network to use the Scanimate system of computer animation and the second TV station in Brazil to adopt it 🔑 after TVS in Rio de Janeiro, the first TV channel to use the system in 1976.
That year also marked the 🔑 premiere of Sítio do Picapau Amarelo (Yellow Woodpecker Ranch), one of the network's famous children's series.
Its first version ran until 🔑 1986, its second version was aired from 2001 to 2007 (both were live-action ones) and from April 2007, it has 🔑 an animated version as well but the 2000 logo version of Globo that they used turned out to be their 🔑 last.
The network's second successful FIFA World Cup telecast after its first (FIFA World Cup 1978) happened the following year (1978), 🔑 followed by the premiere telecast of Globo Esporte (Globo Sports), the network's daily sports newscast, still airing before Jornal Hoje, 🔑 then anchored by Luciano do Valle.
That same year, Caso Especial ended its first phrase of broadcasts (it would continue until 🔑 1995, under various names), and was replaced by another teletheater program, Aplauso.
The decade closed with the premiere of the Domingo 🔑 Maior (Great Sunday) film block, one of the new programs Globo made for Sundays, the Cinema Especial holiday film specials, 🔑 and the revival of Jornal da Globo in 1979 after a ten-year absence (it lasted until 1981), plus the Jornal 🔑 das Sete (News at Seven) local newscasts of 1979–83, precursor to the network's local news programs of today.
Jornal da Globo 🔑 was anchored by Sergio Chapelin at the time and aired after JN Second Edition, and now had a running time 🔑 of 30 minutes.
Domingo Global, the musical program showcasting both Brazilian and international music, also made its debut.
At the top: Globo 🔑 in a changing era of Brazilian television (1980–90) [ edit ]
As Rede Globo marked its 15th year of broadcasts in 🔑 1980–81, it had two major events in its sleeve.
Since 1980 was the year that Rede Tupi shut down all of 🔑 its operations, it surprised many former Tupi viewers and supporters with its anniversary programs.
Two of them was the Festival 15 🔑 Anos (15th Years Festival) which showcased the best drama programs of the last 15 years, and the Os Trapalhões marathon, 🔑 which gave itself to charitable activities for 8 long hours.
It proved to many Brazilians how the network was proving well 🔑 as the now audience leader in Brazilian television.
Vale a Pena Ver de Novo (It's Worth Watching Once Again), an afternoon 🔑 drama block, debuted on 5 May that year.
Globo Rural, its rural newscast also debuted in the same year, with Carlos 🔑 Nascimento as its first presenter.
By then, it was broadcast weekly, on Sundays.
Another debut program was the woman-oriented TV Mulher.
More surprises 🔑 and shows [ edit ]
1981 saw the debut of the top-rating comedy program Viva O Gordo with Jô Soares at 🔑 the helm, one of the network's many mainstay comedies of the decade.
Aside from its 1982 FIFA World Cup coverage in 🔑 1982, the network premiered the children's show Balão Mágico (Magic Balloon), which ran from 1982 to 1986.
It was anchored by 🔑 the children's musical group Turma do Balão Mágico, whose music struck a chord with its viewers.
1982 saw the Jornal da 🔑 Globo relaunch in August, after two successive editions.
The presenters then were Renato Machado, Belisa Ribeiro and Luciana Villas Boas, with 🔑 Carlos Monforte as program commentator.
1983 saw the birth of another network hit: Vídeo Show, successfully airing until 2019.
Its first program 🔑 host was Tássia Camargo.
The network's daily electronic magazine show (formerly a weekly program from 1983 to 1994), it gives an 🔑 inside look of the network's programs and includes bloopers, interviews and even a look into Globo's historical moments.
Bonner, Chico Pinheiro 🔑 and Malu Mader were some of the program's early co-hosts.
It had its SOS Nordeste (SOS Northeast) campaign which debuted that 🔑 year led by Renato Aragão of Os Trapalhões, lasting until 1986.
Another success was the top-rating drama Guerra Dos Sexos in 🔑 the evening slots.
Also debuting that year were the Praça TV local newscasts (the names of the program were different depending 🔑 on the state or locality it was transmitted to; RJTV, SPTV, MGTV, DFTV, NETV, ABTV, ALTV, BATV, Brasil TV, CETV, 🔑 ESTV, GRTV, JMTV, MSTV, MTTV, Paraná TV, PITV, RNTV, SETV, between others), aired twice a day and the national version 🔑 of the network's São Paulo morning newscast, Bom Dia Brasil (Good Morning Brazil), with Carlos Monforte as its first anchor, 🔑 by then based in Globo's Brasília studios until 1996.
By then it had two editions, only broadcast in full then in 🔑 Globo's Recife, Brasilia and Belo Horizonte stations because São Paulo (1977–) and Rio de Janeiro (1983–84 and 1989–) had their 🔑 own local editions (Bom Dia Praça) of the newscast.
In 1984, it not only premiered its Supercine film slot (which is 🔑 aired on Saturdays), it extended Praça TV to late night as a result of the Jornal da Globo relaunch of 🔑 1982.
Lasting until 1990, the 10-minute Praça TV Terceira Edição (Praça TV Third Edition) gave its affiliated stations the chance to 🔑 recap the day's local news in their own networks after Jornal da Globo was aired.
By then, Eliakim Araújo and Liliana 🔑 Rodriguez (later replaced by Leilane Neubarth in 1984) had become its presenters, and had Jô Soares as humorist until he 🔑 moved to SBT in 1988.
Also premiering was Praça TV Sunday Editions, lasting until June 1987, which highlighted the news stories 🔑 of the day and served as Fantastico's preview show in the midday and early evening editions.
It was also the year 🔑 of the Diretas Já (Direct Elections (for president) Now) campaign in some Brazilian cities from March 1983 to April 1984, 🔑 in which Jornal Nacional had a mistake in carrying news about the campaign's progress.
[clarification needed]
1985–89: Globo at 20, countdown to 🔑 25 [ edit ]
1985 was Globo's 20th anniversary.
It was one of the best years ever for the channel, for various 🔑 reasons.
One reason was the Festival 20 Anos (20 Years Festival) showcase of previous soap operas aired on the network.
Other surprises 🔑 include the record breaking final episode of Roque Santeiro, then its rating-topping series, which in March, after a 10-year absence 🔑 was finally shown on Rede Globo newer than its planned previous edition, and the debut of Corujão, its programming-ending block 🔑 of films for all Brazilians, especially the older citizens, now rejoiced by the end of the country's military rule of 🔑 21 years.
Since it is the last program before sign-off except for some days of the week, films rated for adults 🔑 are shown here, followed by the network's sign-off plug, showing the next day's programming.
SOS Nordeste Urgente ended its run that 🔑 year, and the network formally announced its replacement, the Criança Esperança (Children's Hope) charity telethon, to be aired the next 🔑 year.
In 1986, Editora Globo, the Globo publishing house, was established.
It holds 10% of the Brazilian magazine market, Brazil's second largest 🔑 publisher leading in several segments of the market.[24]
1986 was the key year when Xuxa Meneghel's own show, Xou da Xuxa 🔑 (Xuxa's Show) debuted on Rede Globo.
Xuxa, who left the similarly formatted program Clube da Criança on Rede Manchete, joined the 🔑 network and thus, her show replaced the successful Balão Mágico as a result.
It was a hit among children in all 🔑 the country, airing all week (from Mondays to Saturdays) for seven years until 1992.
That year was also the 20th anniversary 🔑 of Os Trapalhões, which lasted until 1987.
The network's other big program was its coverage of the 1986 Copa Ouro, plus 🔑 the first telecast of the Criança Esperança children's charity show, which Renato Aragão (of Os Trapalhões) hosted.
The logo was renovated 🔑 several times in the years that followed.
1987 saw yet more improved programming debut in all areas.
In 1988, Vale Tudo, one 🔑 of Brazilian television's best dramas, premiered on the channel followed by its Tela Quente (Hot Screen) weekly film block, aired 🔑 on Mondays.
On 26 March 1989, the network's own Sunday variety program, Domingão do Faustão (Faustão's Big-Sunday), was launched as the 🔑 network started to take over the Sunday afternoon TV ratings, then led by SBT's Programa Silvio Santos.
Still airing on Sunday 🔑 afternoons and evenings before Fantástico.
Another newcomer was the Temperatura Máxima film block, airing on Sundays since 1990 (originally airing on 🔑 Wednesdays).
Within the year, so many series and programs premiered on the network and were aired until 1990, but the news 🔑 programs got a makeover and change of presenters, especially the main newscasts and Praça TV in the local level.
Even Jornal 🔑 Nacional and Jornal da Globo got makeovers and hosting changes, the former got its present version of The Fuzz plus 🔑 a new studio coupled with the return of Sergio Chapelin to the program as co-presenter, its then anchors, leaving behind 🔑 co-anchor Leilane Neubarth.
All three presenters were replaced by William Bonner and Fátima Bernardes (the latter had already replaced Cordeiro when 🔑 she moved to Jornal Hoje), becoming their first team-up in a Globo newscast since March that year, when Bernardes joined 🔑 Fantástico along with Fausto Silva, becoming one of its co-hosts along with Bonner, Chapelin and others plus Chico Anysio, one 🔑 of the original presenters.
Bonner soon took over as Jornal Hoje principal anchor (replacing Cordeiro) and joined Jornal Nacional as one 🔑 of the substitute presenters while Fatima stayed with Fantástico until the mid-1990s.
They were to be married in 1993, several years 🔑 after Eliakim and Leila's own wedding.
The year ended with hope that next year, the 40th year of Brazilian TV and 🔑 Globo's 25th anniversary year, will be one of the best years that Globo has ever seen, as shown in their 🔑 years-end campaign video commemorating its 25th anniversary, in which most of the network's artists, program presenters and newscasters performed its 🔑 25th anniversary theme song.
In 1990, Globo turned 25 years old.
Some of its shows and programs debuted that same year, together 🔑 with its anniversary presentation Festival 25 Anos (25 Years Festival) of replayed telecasts of all its best programs in the 🔑 past 25 years were:
Escolinha do Professor Raimundo (weekday afternoons)
(weekday afternoons) ArapongaRainha da Sucata
TV Pirata ended its run that year, because 🔑 of the loss of the post JN program slot ratings to Rede Manchete's Pantanal drama series, then aired on weekdays 🔑 from 9:30 to 10:30 in the evening, and was reinstated in 1991.
It also broadcast the 1990 FIFA World Cup that 🔑 same year, and covered the 1990 congressional elections for the National Congress of Brazil.[citation needed]
1991–1992: The countdown to 30 years 🔑 and Globosat Networks [ edit ]
1991 saw the birth of Globosat, the Globo Organization's own cable service, of which Rede 🔑 Globo was but part.
By then, it had only 4 channels, compared with more than 30 channels today.
Another big surprise also 🔑 came that year in the form of O Dono do Mundo, another of its top record dramas, plus Vamp, its 🔑 highly successful 7 P.M.
soap, which would later become a South American hit.
Plantão JN, Globo's own breaking news service was relaunched 🔑 into Plantão da Globo that year, and Fausto Silva began hosting his own New Year's program.
Globo became the official network 🔑 for The Simpsons when it made its national premiere.
Its 6:00 soap opera, Felicidade, marked yet another first for the network 🔑 because it had a woman director, Denise Saraceni, for the first time in national television drama history.
By the next year, 🔑 President Collor's impeachment trials and the 1992 Barcelona Olympics were all covered by Rede Globo's news and sports teams.
Globo became 🔑 the official network for the 1994 FIFA World Cup, and it carried to the television audience all over the nation 🔑 the journey of the Brazil national football team into its fourth championship.
It would be also a great year for its 🔑 drama and news departments.
However, May Day celebrations that year were marred by the sudden death that same day of the 🔑 nation's Formula One hero, Ayrton Senna, during the 1994 San Marino Grand Prix.
As the official F1 broadcaster, it brought the 🔑 sad news of his demise to the nation and covered its aftermath with special coverages and the huge national mourning 🔑 for his sudden loss.
1995–1999: Into the 21st century and the 5th century of Brazil [ edit ]
Globo turned 30 on 🔑 1 January 1995.
The highlights of the year included the opening of the brand new Estúdios Globo studios and the launch 🔑 of a new youth oriented program: Malhação, plus its Festival 30 Anos (30 Years Festival) commemorative series.
It was the year 🔑 that Os Trapalhões ended a long successful run on the network, and the Plim Plim interval idents[clarification needed] were updated 🔑 by various cartoonists for the anniversary.
Globo suffered a year of audience losses but in 1996 audience share began to increase 🔑 until they were the nation's number one network, aided by brand new programs (among them were the telenovela O Rei 🔑 do Gado and the very popular sitcom Sai de Baixo) and its coverage of the 1996 Summer Olympic Games in 🔑 Atlanta, coupled with changes in the newsrooms.
Globo was the first Brazilian network to have its own news channel, Globo News, 🔑 which started in the same year.
Now based in both São Paulo and Rio de Janeiro, the latter the main headquarters, 🔑 it broadcast replays of Globo news programs, and had its own news programs and commentaries.
The network ratings were threatened by 🔑 the top rated programming from SBT and Record, but in 1998 the network recovered its top place with its 1998 🔑 FIFA World Cup live coverage, although violent images became an issue when its 9 P.M.
telenovela Torre de Babel was pulled 🔑 off the air.
Holiday programming was boosted by its New Year's Eve premiere of Show da Virada, Aloysio Legey's creation and 🔑 Brazil's response to international New Year television celebrations worldwide.
That year was also the start of its ground breaking Brazil 500 🔑 project aimed at preparing the nation for its 500th anniversary of European discovery.[citation needed]
Globo has since expanded to become the 🔑 largest TV Network in Brazil, with over $2 billion in revenue in 1992.[25]
2000: Globo at the beginning of the new 🔑 millennium and the golden year of Brazilian television [ edit ]
2000, the 35th anniversary of Globo, the 50th of Brazilian 🔑 television and the 500th for Brazil, was highlighted by its TV Ano 50 series honoring the first five decades of 🔑 Brazilian television, and the Brazil 500 festival concert, the launch of three brand new variety shows (the Saturday afternoon hit 🔑 Caldeirão do Huck, the late weeknight Programa do Jô with Jo Soares and Altas Horas, with Serginho Groisman, aired on 🔑 Sunday midnights), new dramas, and its 2000 Summer Olympics coverage, and was capped off by the Titanic two-part premiere in 🔑 December as part of Cinema Especial (for the first time in Brazilian TV), another ratings record breaker.
Globo became a pioneer 🔑 in reality-based programming with the premiere of two reality programs: Big Brother Brasil and No Limite, the former of which 🔑 would continue to air for a total of twenty seasons.[citation needed]
2001–2003: The success of O Clone, coverage of the World 🔑 Cup and the death of Roberto Marinho [ edit ]
2001 started well for Globo, despite a fire at the Xuxa 🔑 Park set in January that caused the show to end its run.
[26] The network had low audience ratings in several 🔑 programs, two dramas were national hits, and the second version of Sítio do Picapau Amarelo children's program debuted.
In the news 🔑 departments the network covered the 9/11 attacks in the United States, and continued its coverage in the long aftermath.[citation needed]
On 🔑 1 October 2001, O Clone debuted and enjoyed both critical and popular success.
[27] It was written by Glória Perez and 🔑 featured a large cast of stars.
The telenovela was exported to 91 countries and has also become an international success.[28]
Globo aired 🔑 the 2002 World Cup as national broadcaster.
On 23 November 2002, the Canadian rock band Rush came to Rio de Janeiro, 🔑 and performed a 3-hour-long set at the Maracanã Stadium.
This concert was broadcast live on Globo and later released on DVD.
On 🔑 6 August 2003, owner and president of Globo, Roberto Marinho, died at age 98 in a hospital in Rio de 🔑 Janeiro.
His three children assumed leadership of the network in the aftermath and Globo provided national coverage of the mourning that 🔑 followed up till his burial.[citation needed]
2004–2019: Continued dominance, decline of telenovelas, and Globo vs.Record [ edit ]
For Globo, 2004 was 🔑 the beginning of the long decline of viewership support for its legendary telenovelas, but the year was one of the 🔑 strongest for television drama as telenovelas Da Cor do Pecado and Senhora do Destino made high ratings one after the 🔑 other.
[29][30] The year saw its 2004 Athens Olympics Coverage[31] as well and debuted Brazil TV in the afternoon bringing national 🔑 news stories for satellite viewers.
The Rede Globo logo used from January 1, 2005, until March 30, 2008
2004–2005 was the year 🔑 that changed the network's viewers as it marked its 40th anniversary years with mixed feelings, due to the improving situation 🔑 of Rede Record, to which some Globo talent began decamping.
[32] The year ended in a high note for the network: 🔑 Alma Gêmea[33] and Belíssima[34] scored high audience ratings in drama, and the network transmitted to viewers nationwide the robbery at 🔑 the Central Bank of Fortaleza via TV Verdes Mares.[citation needed]
2006 started out with the record-breaking live coverage of U2's successful 🔑 20–21 February São Paulo concerts, another triumph in the audience ratings.
Despite several scandals that rocked the network it did a 🔑 great job covering the 2006 FIFA World Cup and the Presidential elections of that year.
By 2007, Globo began its digital 🔑 television broadcasts, and several hit programs were aired, including hit 9 pm drama Paraíso Tropical.
The network also became the official 🔑 home for the broadcasts of the 2007 Pan-American Games held in Rio de Janeiro.
That same year, the "Plim Plim" idents 🔑 were returned after Globo stopped using these idents since 1995.
Globo revised its logo yet again in 2008 (resizing the screen 🔑 from 4:3 to 16:9), and started using its iconic logo for its O&O stations nationwide.
Its Rede Fuso program for states 🔑 outside the Brasilia time zone launched, affecting programming in these areas.[citation needed]
2009 saw Globo witnessing the victory of Caminho das 🔑 Índias in the national ratings in the 9 pm slot, which earned it an International Emmy Awards nomination and subsequent 🔑 win, alongside the high rating 6 pm soap Paraíso, a reboot of the 1982 original, the first 6 pm drama 🔑 since 2007 to post high audience ratings.
The death of Michael Jackson that June was honored with a special Globo Reporter 🔑 on 26 June, the day after his death, and made an historic effort to broadcast the golden jubilee concert of 🔑 Roberto Carlos in HD on 11 July.
In August, Jornal Nacional celebrated its 40th anniversary.
All this happened just as the Globo-Record 🔑 rivalry erupted yet again late in the year, given several reports on Globo's news programs that countered those on Record 🔑 that were targeting the network.
The IBOPE ratings of São Paulo metropolitan area shows that Globo telenovelas has lost, between 2004 🔑 and 2008, 26.
2% of viewership, although Globo is still the leader network.Its previous 9 p.m.
telenovela, Viver a Vida, had an 🔑 average rating of 37 points,[35] an all-time low for Globo.
But eventually overtaken by Passione (2010–11) and Insesato Coração (2011), who 🔑 obtained an average of 35 points.
[36] These indices showed improvement in the ratings of the telenovelas Fina Estampa (2011–12) and 🔑 Avenida Brasil (2012).
[37] In 2005, a Globo telenovela's rating reached 38% but by 2010, another telenovela garnered just 25.4%.
Record's telenovelas 🔑 grew in popularity, as from 6.
5% in 2005, the ratings more than doubled to 14% in 2010.[citation needed]
Globo was hit 🔑 hard in news: Jornal Nacional, Bom Dia Brasil, and Fantástico lost 27%, 20%, and 29% of their audiences, respectively, as 🔑 three Rede Record news programs (Jornal Da Record, Fala Brasil, and Domingo Espetacular) posed serious competition.
In addition, Fala Brasil, as 🔑 of 2010, has overtaken Bom Dia Brasil, while Domingo Espetacular overtook Fantástico in Goiânia, Belém, and Fortaleza.
Telenovelas in the 1980s 🔑 easily reached over 50 present, Vale Tudo and O Salvador da Pátria being notable examples.[citation needed]
In 2010, as Globo celebrated 🔑 its 45th year, viewers watched Globo's coverage of the Rio de Janeiro floods in January, attacks by drug gangs in 🔑 April, plus the historic arrest that November of two suspects in the Tim Lopes case from 2002.
Despite the rising tide 🔑 of support for Record programs, part of the big triumphs in this anniversary year was the Ti Ti Ti remake, 🔑 which was one of the year's top rating dramas (also the first HD soap to be produced and made in 🔑 this format on the 7 pm slot), the first 6 pm drama made in HD, Araguaia, and its JN no 🔑 Ar project on Jornal Nacional, aiming to viewers nationwide with the newscasts visiting various Brazilian cities.
In 2011, the year Globo 🔑 launched its present slogan, O Clone was rebroadcast on Vale a Pena Ver de Novo, the longest in the history 🔑 of that block and a ratings winner in its timeslot.
Insensato Coração, the first ever drama to be officially declared a 🔑 9 pm Drama (Novela das Nove) after years of titling them as 8 pm soaps, aired with great successes for 🔑 8 months that year.
Alongside it was the first Globo news program in HD, Bem Estar, which debuted that February.
April saw 🔑 the record breaking Cordel Encantado debut episode, resulted in it being one of its highest rating 6 pm dramas to 🔑 date and a hit among viewers nationwide.
Xuxa celebrated her silver jubilee on the network with a special TV Xuxa episode 🔑 that 2 July – the same day Glee hit Brazilian TV screens.[citation needed]
The year of 2012 saw more hits with 🔑 its debut season of the national version of The Ultimate Fighter, followed by yet another number one drama at the 🔑 9:00 pm slot, Avenida Brasil, as well as the modern reboot of the 1975 drama Gabriela.
That April, the network made 🔑 an overnight telecast of UFC 146 in both analog and high definition to national viewers.
As the network celebrated its golden 🔑 jubilee in start of 2015, shaken by the unexpected move of Xuxa Meneghel to Record, the celebrations began on 2 🔑 January with a special retrospective showing of past miniseries.
However, primetime dramas at the 9 pm slot were on the losing 🔑 edge, especially during the second quarter of the year, given the poor standing of Babilônia against other networks in its 🔑 time slot, the lowest ever ratings in recent years for a 9:00 pm drama, but would rebound once A Regra 🔑 do Jogo premiered on 31 August.
It won at the New York International Film and Television Festival in April, and the 🔑 launch that spring of the network's own on demand video site, Globoplay.[citation needed]
2016 saw Globo become the official broadcaster of 🔑 the 2016 Summer Olympics, the first Olympic Games to be held in South America.
On 8 January 2019, Globo announced that 🔑 Vídeo Show would be cancelled after 35 years due to declining ratings.[38]
Last logo as Rede Globo used for corporate purposes 🔑 from April 6, 2014, until March 29, 2021 (originally March 15, 2015).
This logo was retired by the TV channel on 🔑 December 1, 2021.
On 12 March 2020, Globo announced plans to suspend production of all of its existing telenovelas and the 🔑 vast majority of its series in order to comply with global restrictions that were put in place for the COVID-19 🔑 pandemic, with Big Brother Brasil continuing to be filmed without an audience for the remainder of its twentieth season.
[39][40][41][42] On 🔑 26 October 2020, Globo announced GExperience, an interactive experience in which visitors will be able to go behind the scenes 🔑 of a live TV show and see memorabilia from Globo's most famous novelas.
Building work began in November 2020 and the 🔑 experience is expected to open in April 2021 at the Market Place shopping centre in São Paulo.
[43] Also, on 26 🔑 April 2020, Rede Globo is celebrating its 55th anniversary due to the COVID-19 pandemic.
There are appearing different faces that they 🔑 wear masks and have different emotions in the ident.
2021 [ edit ]
On January 25, Fausto Silva announced that he would 🔑 retire from his variety show Domingão do Faustão at the end of the year.
[44][45][46] His timeslot was filled by a 🔑 new version of Domingão hosted by Luciano Huck, while Marcos Mion took over Huck's previous show Caldeirão.
[47] Meanwhile, Silva moved 🔑 to rival network Band where he debuted a new show on weeknights.
Due to the COVID-19 pandemic, in early March 2021 🔑 Globo decided to remove actors over the age of eighty from the recordings of soap operas.
Less than two weeks later, 🔑 actors over 69 were also removed.
[48][49] On March 23, the broadcaster stopped recording soap operas and series until April 19, 🔑 due to the worsening of the COVID-19 pandemic.[50]
On April 1, Globo sold its record label Som Livre to Sony Music 🔑 for an undisclosed amount.
[46] On the 15th, the network started to make available its soundtracks of soap operas and series, 🔑 in addition to podcasts and songs used in the musical realities in the Deezer application, also creating an exclusive package 🔑 in Globoplay for subscribers with a free year on the premium account.[51]
On April 28, Grupo Globo replaced the chairmanship of 🔑 the Board of Directors, which had been occupied by Roberto Irineu Marinho since August 2003, when his father and founder 🔑 of the conglomerate, Roberto Marinho, died.
With the unanimous approval of the Board, his brother João Roberto Marinho assumed the presidency, 🔑 and Roberto Irineu became vice-president of the group, along with the younger brother of the three, José Roberto Marinho.[52]
On May 🔑 27, the rights to all matches in the 2022 World Cup qualifiers were acquired.
Until then, the channel held the rights 🔑 only to matches played by the Brazilian and Argentine teams as principals.
The acquisition of the games came to be seen 🔑 as a counterattack, as the broadcaster lost the bids for the broadcasting rights of the UEFA Champions league (season 2021/22 🔑 to 2023/24) and the 2021 Copa América to SBT.[53][54][55]
Globo's general audience in June was the worst for that month in 🔑 the network's entire history.With 11.
3 points, it was the third consecutive month with decreasing audiences.[56]
On September 28 it was announced 🔑 the end of Malhação, after 27 seasons.
The last unreleased season to air was (Toda Forma de Amar/Every way of loving), 🔑 which had an early finale due to measures to contain the COVID-19 pandemic.
Since then, only reruns such as (Viva a 🔑 Diferença/live the difference) and (Sonhos/Dreams) have been shown, leading to the cancellation of productions for the seasons (Transformação/Transformation) and (Eu 🔑 Quero é Ser Feliz/I want to be happy).
The station's planning is for a new schedule to replace the teen soap 🔑 opera time.[57]
On October 25, Globo and CONMEBOL reached an agreement and opted to terminate the arbitration in Switzerland, due to 🔑 the termination of the contract in August 2020 for the broadcasting rights of the Copa Libertadores between 2019 and 2022.
broadcaster 🔑 may return to participate in negotiations regarding the broadcasting rights of the event between the years 2023 and 2026.[58]
Controversies [ 🔑 edit ]
It has been popularly alleged that TV Globo's absolute dominance in Brazilian television has allowed its proprietors to influence 🔑 public opinion in the country, such as during the 1989 presidential campaign, when it broadcast an edited version of the 🔑 candidates' debate favoring Fernando Collor de Mello to Luiz Inácio Lula da Silva.
Globo's history and influence was chronicled in the 🔑 1993 British documentary Beyond Citizen Kane, which compared it to that of the fictional character Charles Foster Kane.[59][60][61]
In 1994, Jornal 🔑 Nacional, Globo's nationwide television news show, was forced by the Superior Court of Justice to read a statement by then 🔑 Rio de Janeiro's governor, Leonel Brizola.
The group was found guilty of defaming Brizola in a newspaper article and on television.
The 🔑 court granted Brizola the right to address a response on Globo's Jornal Nacional, which had Cid Moreira to read Brizola's 🔑 response.[citation needed]
In 2016, Globo generated worldwide controversy when The Guardian reported that the network had replaced the winner of its 🔑 Globeleza carnival pageant because she was deemed to be too "black".
The winner, Nayara Justino, had been selected after winning a 🔑 vote on one of Brazil's most popular TV shows.
Globo denied any wrongdoing.[62]
Logo and identity [ edit ]
Globo's original logo was 🔑 a stylized star, with shapes evoking the number 4-in reference to the channel number of its original station.
In 1966, it 🔑 was replaced by a circle with a mesh design; in 1969, after becoming a full network, the mesh circle was 🔑 accompanied by seven interlocking circles in a horizontal row, representing Globo's seven original affiliates.
The current Globo logo, consisting of a 🔑 globe, a cut-out representing a television screen, and a second globe within the "screen", has been used in various forms 🔑 since 1976, and was created by the German-born Austrian-Brazilian designer Hans Donner (pt; de) .[63]
The original version, colored in blue 🔑 and white, was replaced by a shaded metallic version in 1982.
The following year, the same logo gained a three-dimensional version.
In 🔑 1986, the logo adopted its longest-standing iteration, which rendered the two globes in silver, and fills the "screen" with a 🔑 rainbow-colored gradient.
The rainbow globe logo remained relatively unchanged through 2021, with changes limited to how the spheres and screen were 🔑 rendered, such as in 2008 (where its materials were made less intricate, and the screen cut-out was made rectangular in 🔑 reference to the 16:9 aspect ratio and digital television),[64][65][66] and in April 2014, where the metallic shading was replaced by 🔑 a simpler white gloss, and a solid, two-dimensional version of the logo was used more frequently in marketing.
Network staff stated 🔑 that this version of the logo was intended to make it more "alive" and diverse, and make it better-suited for 🔑 multi-platform use.[67][68]
By 2021, as part of a wider reorganization of Globo's media assets, Rede Globo had begun to phase in 🔑 a rebranding to "TV Globo" (stylized in lowercase as "tvglobo").
[69][70] TV Globo unveiled a revamped logo and identity in December 🔑 2021, developed by a team led by new chief art director Ricardo Moyano (who replaces the outgoing Donner).
The three-dimensional version 🔑 of Globo's new logo carries a softer, shaded appearance, and replaces the rainbow motif with variants of the logos carrying 🔑 different color schemes (such as a light blue version with an orange and pink screen).
The new branding will be phased 🔑 in throughout 2022, and also includes refreshes of other Globo programs and presentation elements.[71][72]
Programming [ edit ]
Availability [ edit ]
Headquarters 🔑 of the Globo in Rio de Janeiro.
Globo is simulcast in analogue and digital television, in standard definition and 1080i high 🔑 definition.
On 2 December 2007, test simulcasts for 1080i begin in the São Paulo market; Rio de Janeiro, Brasília and Belo 🔑 Horizonte followed in February 2008, with other capitals following in the next months.
[5] Prior to this, Rede Globo had provided 🔑 480i standard definition service.[73][74]
Globo is broadcast in metropolitan areas through a number of owned-and-operated stations including Globo Rio de Janeiro 🔑 (Rio de Janeiro), Globo São Paulo (São Paulo), Globo Brasilia (Brasília), Globo Minas (Belo Horizonte), Globo Nordeste (Recife).
Rede Globo programming 🔑 is also carried into other areas of regional Brazil by 120 locally branded affiliate television networks owned by third-party companies.
Rede 🔑 Globo reaches 98.53% of Brazil.[63]
International distribution [ edit ]
Launched in 1999 and now with more than 620,000 subscribers,[75] as of 🔑 2012, Globo TV International (TV Globo Internacional) has been operating satellite television channels worldwide, including in the Americas, Portugal, the 🔑 Middle East, and Africa, bringing a mix of entertainment, news and sports programming sourced from Globo TV, GNT, Globo News, 🔑 Canal Viva, Canal Futura and SporTV, to Brazilian and other Portuguese-speaking people (Lusophones).
Two distinct international feeds originate live and directly 🔑 to viewers around the world from the network's broadcast center located in Rio de Janeiro, the Globo TV Europe/Africa/Middle East 🔑 feed and Globo TV Americas.
[76] A third Globo TV Asia feed originates from Japan by IPC[77] and is based on 🔑 material recorded earlier in the day from the Americas feed which is replayed on a tape delay schedule more suitable 🔑 to the Far East Asia time zones.[citation needed]
TV Globo Portugal is a subsidiary of Rede Globo based in Lisbon.
It airs 🔑 three channels for Portugal and the international versions of TV Globo for Europe and Africa.
Globo Premium and PFC (Brazilian football) 🔑 channels are available across platforms as premium channels.
A similar basic cable and satellite Globo channel is currently available on NOS 🔑 platforms on channel 10, as an exclusive due to a contractual agreement.
TV Globo channels in Portugal differ from other Globo 🔑 channels due to contractual agreements with SIC network in Portugal, which holds first run rights to some Globo TV programming 🔑 such as telenovelas.[citation needed]
In the United States, Globo TV International is available nationwide in standard definition via satellite services (Dish 🔑 Network, and DirecTV) (which also offer Globosat's Brazil football coverage channel Premiere Futebol Clube) and by Over-the-top IPTV provider Dishworld.In 🔑 the U.S.
, various cable operators like Charter Spectrum in New York; Comcast in Miami, Boston, New Jersey; Bright House Networks 🔑 in Orlando, Tampa; RCN in Boston and Atlantic Broadband in Atlanta carry the channel on their systems as Switched video.
In 🔑 Canada, it is available through Rogers Cable and the NEXTV IPTV service, and in Mexico and South American countries, it 🔑 can be seen on SKY satellite.
[78] Globo TV International was broadcast in Australia and New Zealand via UBI World TV 🔑 until June 2012 when UBI ceased operations.
[79]Online [ edit ]globo.com logoGlobo.
com is the Internet portal arm of the company and 🔑 has large historical video library and provides part of current content recorded and live TV news and special shows such 🔑 as Big Brother Brasil.
It broadcast the World Cup 2006 games live in 480i and 480p.
The portal also provides large access 🔑 to media conglomerate products such magazines, newspapers and live radio.
The domain attracted at least 1.
8 million visitors annually by 2008 🔑 according to a Compete.
com study[80] and is ranked 104th most accessed site in the world according to Alexa.
[81]Globoplay [ edit 🔑 ]
Globoplay is a digital video streaming platform on demand created and developed with the idea of Valdir Miranda who registered 🔑 the domain in 2013 and added an idea for Grupo Globo, which had its launch done on October 26, 2015.
In 🔑 2020, it established a brand of 20 million users and became a national leader in streaming.
[82][83][84] The application has been 🔑 available since November 3, 2015 through the App Store and Google Play.
Also, it has a web OS version from LG 🔑 Electronics.
[85] The web version can be accessed on the company's website.
[86] In February 2016, the mobile app gained compatibility with 🔑 Chromecast.
[87][88][89] Are being developed for TV's from Samsung, Philips, LG Electronics, Panasonic,[85] and in April 2017, a TCL launch of 🔑 the P2 Ultra HD TV, whose remote control has a power button.[90]
Current stations [ edit ]Brazil [ edit ]Abroad [ 🔑 edit ]
Former stations [ edit ]Brazil [ edit ]Abroad [ edit ]See also [ edit ]
