bwin, proud partner of UEFA Europa League and UEFA Europa Conference League, launches new European campaign that puts football fans 👏 at its heart
bwin, the leading online sports betting and gaming brand from Entain, launches a new fan-led campaign today across 👏 Europe: ‘Love Knows No Boundaries’.
Football fans across Europe have an exciting season ahead, as the most important club competitions in 👏 European football – the UEFA Champions League, UEFA Europa League and UEFA Europa Conference League – are now up and 👏 running.
bwin’s latest ‘Love Knows No Boundaries’ campaign is all about the fans – bringing them together through the love of 👏 football. A short film is the centrepiece of the campaign, featuring real fans from across different cultures where they talk 👏 about their passionate love for the beautiful game, their football clubs, the special thrill of an away trip, and their 👏 most memorable moments as a fan.
The launch of the campaign reinforces bwin at the heart of Thursday night European football, 👏 as the brand enters the second year of its proud partnership with the UEFA Europa League and Conference League.
The campaign 👏 will go live on TV, online, and in stadiums across 7 of bwin’s key markets¹, localising it for each customer 👏 audience. bwin’s customers will be able to follow their favourite teams throughout the tournament as the competition heats up and 👏 ultimately culminates in Budapest and Prague.
Stephan Heilmann, Managing Director Europe at bwin, comments: “With the Europe-wide rollout of our new 👏 campaign, we at bwin are taking an important step towards an internationally uniform and distinctive brand positioning for customers. This 👏 will see us consistently position bwin in premium environments throughout national and international football to make it visible to our 👏 customers wherever the ball is rolling.
“By partnering with the UEFA Europa League and the new UEFA Europa Conference League, as 👏 well as the DFB competitions and our club partners, we have created an important basis to emphasise our claim as 👏 market leader in terms of quality and responsibility. From this platform, which also includes corresponding partnerships in other countries, we 👏 aim to reach fans in regulated sports betting markets around the world.”
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Notes to Editors
¹TV & Online: Germany, Austria, 👏 Belgium, Denmark, Bulgaria, Greece
Online only: France
International/English version: stadium screens of UEFA during Europa League and Europa Conference League games
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About 👏 Entain plc
Entain plc (LSE: ENT) is a FTSE100 company and a leading global sports-betting, gaming and interactive entertainment group, operating 👏 both online and in the retail sector. The Group owns a comprehensive portfolio of established brands; Sports Brands include bwin, 👏 Coral, Crystalbet, Eurobet, Ladbrokes, Neds, Sportingbet and Sports Interaction; Gaming Brands include CasinoClub, Foxy Bingo, Gala, GiocoDigitale, Ninja Casino, Optibet, 👏 Partypoker and PartyCasino. The Group operates a proprietary platform across core product verticals and in addition to its B2C operations 👏 provides services to a number of third-party customers on a B2B basis.
The Group has a 50/50 joint venture, BetMGM, a 👏 leader in sports betting and iGaming in the US. Entain provides the technology and capabilities which power BetMGM as well 👏 as exclusive games and products, specially developed at its in-house gaming studios. The Group is tax resident in the UK 👏 with operations in over 30 regulated or regulating territories. Entain is a leader in ESG, a member of FTSE4Good, the 👏 DJSI and is AA rated by MSCI. The Group has set a science-based target, committing to be carbon net zero 👏 by 2035 and through the Entain Foundation supports a variety of initiatives, focusing on safer gambling, grassroots sport, diversity in 👏 technology and community projects.
For more information see the Group’s website: entaingroup
