British-based gambling company
Sky Betting & Gaming is a British-based gambling company,
owned by Flutter Entertainment, with headquarters in Leeds, West 🤑 Yorkshire and offices
in Sheffield & Solihull. Sky Betting & Gaming consists of five core brands: Sky Bet,
Sky Vegas, 🤑 Sky Casino, Sky Poker and Sky Bingo.
In 2024, Sky plc sold an 80 per cent
stake in the company to 🤑 CVC Capital Partners for £600 million,[1] with Sky retaining a
20% stake in the company and agreeing to a long-term 🤑 licence of the Sky brand.[2] In
2024, CVC and Sky (then in the process of being acquired by Comcast) agreed 🤑 to sell Sky
Betting & Gaming to The Stars Group for £3.4 billion, which was then acquired by
Flutter Entertainment 🤑 in 2024.[3] Flutter continues to use the Sky name and logo, which
are now owned by Comcast.
Sky Bet [ edit 🤑 ]
Sky Bet logo used since September 2024.
Sky
Bet is the sports betting division of Sky Betting & Gaming, with the 🤑 majority of its
operations run from Leeds.
History [ edit ]
Sky Bet's origins lie in BSkyB's
acquisition of Sports Internet Group 🤑 in July 2000[4] which included the small telephone
and online sports betting based company Surrey Sports, alongside two other companies:
🤑 Planet Football and Opta Index. Surrey Sports was rebranded in July 2002 to create Sky
Bet. The company grew in 🤑 December 2006 when established online betting companies
totalbet and ukbetting were consolidated into Sky Bet after BSkyB's purchase of 365
🤑 Media Group.[5]
Sky Vegas [ edit ]
Sky Vegas logo used since September 2024.
Sky Vegas
is the company's primary online casino division.
Sky 🤑 Vegas is licensed and regulated by
the Alderney Gambling Control Commission (AGCC) (GCB).
Until 12 April 2011, Sky Vegas
had a 🤑 dedicated TV channel of the same name on Sky channel 864 (which was formerly
called 'Sky Vegas Live'), when it 🤑 was rebranded for Sky Bet.
History [ edit ]
'Sky Bet
Vegas' was created in March 2003, initially with only 3 fixed 🤑 odds casino-style games
called 'Juicy Jackpot', 'Top Spin' and 'Super Keno'.[6]
Fines and regulatory sanctions
[ edit ]
On 9 March 2024 🤑 the United Kingdom Gambling Commission (UKGC) fined Bonne
Terre Limited, trading as Sky Betting and Gaming, £1.17m for breaching the 🤑 Social
Responsibility Code of Practice (SRCP 3.5.3(2) and SRCP 5.1.11) and a licensing
condition according to section 82(1) of the 🤑 Gambling Act 2005.[7] The regulator carried
out an investigation that found that on 2 November 2024, the operator sent out 🤑 a
promotional email for its Sky Vegas brand to 41,395 players who had self-excluded and
249,159 customers who had opted 🤑 out of email marketing. The Commission notes that the
licensee took immediate remedial reaction and that they had cooperated throughout 🤑 the
investigation.[8][9]
Notes [ edit ]
