bwin, proud partner of UEFA Europa League and UEFA Europa Conference League, launches
new European campaign that puts football fans ⚽️ at its heart
bwin, the leading online
sports betting and gaming brand from Entain, launches a new fan-led campaign today
across ⚽️ Europe: ‘Love Knows No Boundaries’.
Football fans across Europe have an exciting
season ahead, as the most important club competitions in ⚽️ European football – the UEFA
Champions League, UEFA Europa League and UEFA Europa Conference League – are now up and
⚽️ running.
bwin’s latest ‘Love Knows No Boundaries’ campaign is all about the fans –
bringing them together through the love of ⚽️ football. A short film is the centrepiece of
the campaign, featuring real fans from across different cultures where they talk ⚽️ about
their passionate love for the beautiful game, their football clubs, the special thrill
of an away trip, and their ⚽️ most memorable moments as a fan.
The launch of the campaign
reinforces bwin at the heart of Thursday night European football, ⚽️ as the brand enters
the second year of its proud partnership with the UEFA Europa League and Conference
League.
The campaign ⚽️ will go live on TV, online, and in stadiums across 7 of bwin’s key
markets¹, localising it for each customer ⚽️ audience. bwin’s customers will be able to
follow their favourite teams throughout the tournament as the competition heats up and
⚽️ ultimately culminates in Budapest and Prague.
Stephan Heilmann, Managing Director
Europe at bwin, comments: “With the Europe-wide rollout of our new ⚽️ campaign, we at bwin
are taking an important step towards an internationally uniform and distinctive brand
positioning for customers. This ⚽️ will see us consistently position bwin in premium
environments throughout national and international football to make it visible to our
⚽️ customers wherever the ball is rolling.
“By partnering with the UEFA Europa League and
the new UEFA Europa Conference League, as ⚽️ well as the DFB competitions and our club
partners, we have created an important basis to emphasise our claim as ⚽️ market leader in
terms of quality and responsibility. From this platform, which also includes
corresponding partnerships in other countries, we ⚽️ aim to reach fans in regulated sports
betting markets around the world.”
- ENDS -
Notes to Editors
¹TV & Online: Germany,
Austria, ⚽️ Belgium, Denmark, Bulgaria, Greece
Online only: France
International/English
version: stadium screens of UEFA during Europa League and Europa Conference League
games
Media Contacts
About ⚽️ Entain plc
Entain plc (LSE: ENT) is a FTSE100 company and a
leading global sports-betting, gaming and interactive entertainment group, operating
⚽️ both online and in the retail sector. The Group owns a comprehensive portfolio of
established brands; Sports Brands include bwin, ⚽️ Coral, Crystalbet, Eurobet, Ladbrokes,
Neds, Sportingbet and Sports Interaction; Gaming Brands include CasinoClub, Foxy Bingo,
Gala, GiocoDigitale, Ninja Casino, Optibet, ⚽️ Partypoker and PartyCasino. The Group
operates a proprietary platform across core product verticals and in addition to its
B2C operations ⚽️ provides services to a number of third-party customers on a B2B
basis.
The Group has a 50/50 joint venture, BetMGM, a ⚽️ leader in sports betting and
iGaming in the US. Entain provides the technology and capabilities which power BetMGM
as well ⚽️ as exclusive games and products, specially developed at its in-house gaming
studios. The Group is tax resident in the UK ⚽️ with operations in over 30 regulated or
regulating territories. Entain is a leader in ESG, a member of FTSE4Good, the ⚽️ DJSI and
is AA rated by MSCI. The Group has set a science-based target, committing to be carbon
net zero ⚽️ by 2035 and through the Entain Foundation supports a variety of initiatives,
focusing on safer gambling, grassroots sport, diversity in ⚽️ technology and community
projects.
For more information see the Group’s website: entaingroup
