The best in the game with an eye for innovation
Betano (Kaizen Gaming) is a leading digital sports betting operator based 🍊 in Greece, and is quickly becoming one of the fastest-growing tech companies in Europe with their streamlined emphasis on innovative 🍊 operations.
In 2022, Betano became the first sports betting company to partner with FIFA to be a European regional supporter of 🍊 the World Cup.
This was a monumental milestone for the company, bringing together millions of fans on their platform during the 🍊 most watched football event in the world.
By focusing on emerging technologies and new opportunities, Betano manages to be at the 🍊 frontline of their industry in all of the countries they operate in, including Germany, Brazil, and Canada.
With a focus on 🍊 not just technology but also their people, Betano has the ambitious goal of continually improving their products and services to 🍊 provide the best and most trusted online gaming experience for their customers around the globe.
The challenge
Taking betting & live sports 🍊 to the next level
Sports betting is a competitive industry with a very large audience.
It takes a lot for a company 🍊 to not only stand out, but excel at what they do.
Betano took on that challenge and decided to take it 🍊 to the next level.
They needed to find a way to engage fans outside of the stadium and bring the action 🍊 to them no matter where they are.
Betano needed a solution that could transform their customers' experience, deliver unparalleled entertainment, and 🍊 push the boundaries of online gaming through ultimate user engagement.
And they needed these social features to integrate seamlessly into their 🍊 platform, handle large amount of users during live events, and scale along with their growing user base.
The solution
Connecting users in 🍊 real-time with Amity
Betano found the solution they're looking for with Amity Social Cloud.
Betano's main attraction is live events, and with 🍊 Amity, they are able to add a social edge to their services, helping them level up their customer experience and 🍊 user engagement.
By immersing users with Live Chat capabilities during games, Betano gives their audience the ability to connect with other 🍊 like-minded fans without missing out on the action.
With Amity Social Cloud powering their chat, Betano transformed their viewers into active 🍊 participants.
This real-time engagement brought the exhilarating energy and sense of community of sports to their platform.
Betano amped up the excitement 🍊 even more by including Live Chat in their betting services, so users can chat while placing wages.
These integrations helped solidify 🍊 Betano's position in the GameTech industry as a leader in user engagement.
The results
Elevating engagement through exciting experiences
Sports and betting are 🍊 both highly competitive and super exciting activities for everyone involved.
But people need to have the right tools at their disposal 🍊 to experience the excitement, especially when the experience is online.
Amity Social Cloud provided Betano with just those tools, allowing their 🍊 users to connect and collaborate when it matters.
With the addition of Live Chat to their services, Betano is able to 🍊 help fans get closer to the action, create connections that enhance their live sports or betting experience, and feel a 🍊 sense of belonging in a community that means something to them.
In return, Betano has seen increased engagement, better retention rates, 🍊 and happy customers who become loyal brand advocates.
