18+ | Commercial Content | T&Cs apply | Begambleaware
New UK players can claim a William
Hill sign up offer and receive £40 in free bets when staking £10. In this guide, we
will be explaining exactly how to use the offer and claim your free bets in 2024.
GET
THE SIGN UP OFFER Bonus & Offers details Get £40 in free bets when you stake £10 T&C:
18+. Play Safe. When you sign-up via Mobile using promo code and place a bet of £10/€10
or more we will give you 4x £10/€10 free bets credited after settlement of first
qualifying bet, free bets will expire 7 days after the qualifying bet is placed,
payment method/player/country restrictions apply. Virtual markets excluded.
William
Hill Sign Up Offer UK: Exclusive offers
Available Offers Details Sign Up Link William
Hill Sports Bet £10, Get £40 in free bets Sign up William Hill Casino Stake £10, Get
100 Free Spins Sign up William Hill Poker Deposit & Get £100 Bonus Sign up William Hill
Bingo Stake £10, Get 100 Free Spins Sign up
Casino T&Cs 18+. Play Safe. Opt in
required. New customers to Casino page only. 1x per customer. Min. Buy in £10. Bonus
value 100% of Buy in. Max. Bonus £300. 40x Wagering, Max Redeemable £4,000. 50 Free
Spins with x35 wagering will be awarded after the Buy in Bonus is completed, Max
Redeemable £1000. Bonus expires after 7 days. Stake contributions, player, country,
payment method, currency, game restrictions and terms apply
Poker T&Cs 18+. Play Safe.
Opt-in required. X1 per customer. New customers only, min first deposit/transfer £10 to
poker account. Game restrictions and Terms Apply. Twister Discovery Pack: 1X tournament
tickets total value of €6. 3x €1 Age of the Gods Twister, 3X €1 Twister. £100 Bonus
Money: WHPoints to redeem Bonus (two stage redemption rate), expires in 45 days. Bonus
Spins: x40 wagering. expires in 14 days, Max redemption £20. Terms Apply.
Bingo T&Cs
18+. Play Safe. Opt-in required. New UK customers only. 1x per customer. Min £10 stake
on Bingo room games only. Max Bonus £50 with 5x Wagering. Bonus expires 72 hours from
issue. Game, country, currency, player restrictions and terms apply.
How to sign up at
William Hill in three steps
To claim the William Hill sign-up offer, you must first
create an account. Simply go to the official William Hill website on your mobile phone
and click the “Join” button at the top of the page. Follow these three steps to get
started:
Insert your details, including name, email, date of birth, and your phone
number. Insert your username and password, then set up your security question and
deposit limit. Click on the “Agree and Join” button. By clicking on the button, you
agree to the terms and conditions of the site.
How to verify your account
Before you
make any deposit, you must verify your account first. You'll need to provide proof of
identity by sending a color copy of your driving license, national ID, or passport.
You
must also prove your address or financial details by providing a bank statement or a
utility bill like electricity, water, or council tax bill. After verifying your
account, you can make your first deposit and claim the bonus depending on the bonus
requirements.
Bonus terms & conditions
Be aware that to get the bonus, you must fit
specific conditions. Here are the main boxes you must tick to benefit:
You must never
have opened an account in the past with William Hill
You must sign up on your mobile
device or via their mobile application
You must be a resident of the UK
You are over 18
years of age
Make your first deposit using a credit or debit card (PayPal, Neosurf,
Paysafe, Nuvei Apple Pay, NETELLER, Skrill, ecoPayz, Kalibra/Postpay, and William Hill
Plus Cards do not qualify)
Place a qualifying bet of £10 at odds of at least 1/2 within
7 days
Then will you get the bonus, which will be credited to your account in the form
of four x £10 free bets. These free bets can be used on any sports market but must be
used within 30 days.
In addition, the free bets can't be refunded or withdrawn. They
can only be used on the offerings within William Hill's sportsbook and not the lottery,
pool, or other sections of the site.
How to get the most from the William Hill sign up
offer
Now that you know how the sign-up offer works, we’d like to share how you can
maximise the value of the William Hill sign up offer. Keep reading for some of our tips
on what you should be doing to get the most out of your bonus.
Don’t waste the
qualifying wager
This doesn't directly relate to the detailing of free bets themselves,
but more to how to use them. The minimum odds are set at 1.50. You don't need to go too
over-the-top with this initial wager. We encourage you not to do so. Don't waste the
bet on a market that has odds close to 1.50. This maximises your chances of winning
your first wager while unlocking the free bets.
We recommend that you stick to a sport
you already follow closely. This provides you with greater insight as to whether the
odds on the bookmaker's market are fair, or whether they're worth a punt. That extra
insight and personal knowledge will take you a long way, that's for sure. If you opt to
go with a market that has odds over 1.50, that's fine, to a degree. However, we advise
that you don't go beyond 1.70, that could be too far.
First two free bets – shoot for
conservative markets
As you’ll see in the main terms and conditions of the William Hill
sign up offer, free bets are not subject to minimum odd requirements. This is quite
different from the requirements outlined for the qualifying wager above.
So, this
naturally creates a bit more flexibility in terms of how you choose to use your free
bets. With four of them at your disposal, you’ve got some added wiggle room when it
comes to the markets that you go for. You’ve essentially got four chances to try and
bag a win from this bonus.
To have better chances of getting some returns from your
free bets, play things somewhat conservatively. We suggest this because markets with
lower odds have a better chance of pulling through, although nothing is guaranteed in
the world of sports betting.
The second two free bets – shoot for larger returns
Okay,
now that we’ve detailed how you should approach the first two bets, let’s move on to
the second two free bets. After all, the William Hill sign up offer involves four free
bets. If we only detailed the first two, we would have only covered 50% of the bonus as
a whole.
This brings us to the second tip, which is to use these free bet tokens for
more speculative markets. For reference, the odds for your chosen markets here need to
be much higher than the initial, conservative markets. For example, if your
conservative figure was 1.50, these next two bets should probably have odds above 2.50,
as an absolute minimum.
You could also adjust these selections based on how the first
two free bets perform. For instance, if both of your initial free bets resulted in a
payout, you would’ve already realised a positive gain from the bonus. So this may spark
an interest in pushing the boat out a little further by perhaps picking markets with
odds above 3.00 or even 3.50.
With that said, you should still perform an analysis on
the market that you're considering, as the odds still need to demonstrate ‘value’. This
means the odds should be up to or beyond your interpretation of the potential
outcome.
Take another punt with any winnings
If, after you’ve used the free bets, you
end up with some winnings, why not take another punt on some markets that seem
valuable?
If you were already planning on continuing to use your William Hill account
to make more bets, we would recommend keeping your winning funds in your account. This
way, there is always a chance you might score additional wins depending on how your
next bets perform.
Time your bonus for larger sporting events
As you’ve already seen in
the terms and conditions of the welcome offer, free bets are valid for 30 days. This
gives you a month to assess what sporting markets to back and ultimately make your
wagers.
Compared with other leading bookmakers, this gives you a nice window of
opportunity to find valuable markets. However, there is something else that we wish to
highlight as part of our tips on the William Hill sign up offer.
If you can hold your
excitement, we advise waiting for a major sporting event to pull the trigger with your
free bet tokens. Of course, this can vary massively depending on what time of year you
choose to register and claim the bonus.
So rather than giving specific examples that
may hold no merit regarding your registration time, let us explain why this is a good
thing to do instead.
When big sporting events like a Champions League knockout game or
a huge horse race like the Grand National come to pass, William Hill gets a little
wild.
Around the time of prestigious sporting events, you'll normally find a wider
range of markets, better odds, and sometimes – there can be extra bonuses on offer
relating to these events too.
So as you’ve probably guessed, by holding out some free
bet tokens for a big event, you can get far more value for your wagers.
Keeping this in
mind, it would be a good idea to hold out for an event relating to a sport that you
follow too. This way you can combine the enhanced betting offerings with your knowledge
of the sport to place some great value wagers.
Once again, just remember that your free
bets are valid for 30 days.
Reasons to Sign Up with William Hill
In addition to these
sign up offers, William Hill has other features that attract players to join the
platform. Below are some of the attractive features of the William Hill betting
site.
User-Friendly Website
I find the site's features are impressive, especially
regarding the new statistics section that enables punters to analyse their bets. This
is even more relevant as the site covers some sports that are less popular in the
UK.
The design is straightforward and effective. It's easy to navigate and doesn't feel
cluttered. If your favourite color is blue, you'll feel right at home here. The
website's performance is excellent, with quick loading time on both the desktop and
mobile versions of the site.
At the top right of the homepage, you'll find relevant
links for signing in or registering with William Hill. The menu below provides links to
the main sections of the William Hill site, including the Sportsbook, Casino,
Scratchcards, Live Casino, Bingo, Virtual Games, and Poker.
Under the sports section of
the menu, you'll see a comprehensive list of available sports. This way, you can easily
click on your favorite and place bets. You'll also find other essential components of
the website, including:
Promotions
In-play schedule
Live Streaming
In-play
betting
Radio/podcasts with daily broadcasts
Exploring other sections like casino,
poker, and bingo reveals corresponding games and promotions. Overall, the website's
design is fantastic for optimising the user's experience.
Range of Betting
Options
William Hill Sportsbook provides its punters with a variety of events to bet
on. The odds are accessible from across the globe on live events all day long. You'll
spend your morning punting on events in Australia and Asia.
You can then plan for many
European competitions in the afternoon, such as Irish and UK horse racing. There are
also USA sports like American Football, Basketball, Tennis, and Ice-Hockey. The less
popular sports are also available, including Darts, GAA Hurling, Snooker, and more.
Specials like politics and TV shows are also available.
The William Hill live betting
section makes your gaming experience even more exciting. There are plenty of markets
you can play. The odds keep changing depending on the events. It's possible to watch
some events through the live-streaming feature.
The casino also has a wide selection of
games and categories available. The slots selection is dominant, while others like
blackjacks and roulette are well represented. The live casino is also impressive, with
plenty of games to play. Bingo and poker also have a decent selection of games besides
attractive bonuses and promotions.
Customer Service
William Hill provides quick and
easy ways of getting help. My favourite method to get in touch is via their Live Chat
feature on the website. It's available at all hours of the day and can provide
immediate assistance. Simply open the chat window and explain your concerns in detail.
You'll be connected with a real operator, who can help answer your questions and solve
your problems.
Other contact methods:
Phone: 0800 085 6296
X (previously Twitter):
@WilliamHill
Security and Safety
William Hill has licenses from the Great Britain
Gambling Commission as well as the Gibraltar Government, meaning it has met all the
requirements of online gaming.
The security and safety of players are among the top
priorities of this site. William Hill uses the new 128-SSL encryption to enhance the
maximum security of the players’ personal and financial information. All systems and
products are regularly tested to enhance transparency and fairness.
William Hill values
the importance of responsible gambling. A comprehensive section about this can be found
at the bottom of the page. William Hill partners with well-known organizations such as
Gamcare and Gamblers Anonymous to ensure that punters exercise responsible gaming. If
needed, you can use the self-exclusion policy that helps you stay away from gaming for
a specific period.
Additionally, William Hill offers a variety of safe and reliable
payment options to help you easily carry out your transactions. All financial
transactions are kept safe from access by third parties. The overall William Hill
security is excellent, and UK players should feel safe to register and play.
Platform
reputation
William Hill stands out in the UK for its trustworthiness and reliability
among its large customer following. It's been in operation since 1934 and currently
operates in many countries around the world, employing over 17,000 people.
While any
site can attract new punters with a generous welcome bonus, only the best can retain
customers in the long run — a factor in which William Hill excels. The key factors
influencing customer retention rates include the site's quality and the variety of
features post-registration.
William Hill employs the latest security features to keep
its members safe. Notably, William Hill operates under an official UKGC license,
ensuring credibility.
Key Features of William Hill sportsbook
You're aware that William
Hill has a great range of bonuses, but we haven't yet explained why William Hill is an
excellent bookmaker when it comes to key sportsbook features to enhance your betting
experience.
On the website, you'll find an overview of features like live streaming,
cashouts, in-play betting, ‘your odds’ betting markets, and more. All of these features
are put in place to enhance your betting experience. Let’s break down these features
now:
Live Streaming
The punter in the UK can always add excitement to their betting
portfolio by bringing in the option of watching events using the bookmaker. William
Hill was one of the front-runners when it comes to introducing the live-streaming
features. Over the years, the brand has been able to perfect the same. Now, it manages
to provide a live streaming section where most of the top matches – in almost every
sport – are available to stream. It does not cost anything to watch these streams –
unless a punter wants to stream horse and greyhound races.
In-play Betting
William Hill
has introduced an innovative betting feature known as in-play betting, utilizing live
streaming and other functionalities. This allows bettors to wager on events happening
in real time. The live betting option adds a fresh perspective to sports betting,
offering dynamic pricing that can enhance potential returns. Additionally, bettors can
stay informed about their wagers by actively following the ongoing events in the sport.
William Hill provides substantial assistance in this regard, offering users a wealth of
statistics and relevant data to make more informed and strategic bets.
Cash Out
William
Hill has brought together a feature known as ‘Cash Out’ which allows a punter to
exercise their ability to come out of a bet even before it gets settled. This feature
can be used by a punter in situations where they see their selection going in the
opposite direction. Rather than incur the entire stake as a loss, punters can come out
of the bet with a smaller loss. At the same time, if the position chosen with a punter
is in a great spot, they can choose to book partial profits. This is a game-changer for
online sports betting.
Your Odds
Once you’ve used the William Hill sign-up offer on
fixed-price markets, you can get a little more adventurous with the odds feature.
You'll thne be able to request a bet from William Hill, known as ‘your odds’. There is
no guarantee that the request will be accepted, but it’s worth a shot.
Gaming Offers at
William Hill
Casino Spins
The casino welcome offer that William Hill provides is one of
the best in the betting market. New casino players that sign up to the bookmaker can
receive a 100% match deposit bonus, as long as they make a £10 first deposit. The
maximum for the bonus is £300 and there is a wagering requirement of 40x attached
too.
New users must ‘opt-in' to agree with the terms and conditions of the offer, from
there the user will be eligible to claim and use the bonus. Another thing to take note
of is the bonus expiry date of seven dates from which it was initially
claimed.
Additionally, bonus funds can only be withdrawn after meeting the wagering
requirements mentioned above. The bonus is eligible to use on all casino games, except
Football Rules, Wild Gambler, and Arctic Adventures. New users must be over the age of
18 to be eligible for the offer.
As you can see, the casino welcome bonus is quite
different from the William Hill sign up offer for sports betting. It wouldn’t even be
classed in the same category, mainly because it’s a different product
altogether!
However, just to clarify once again, you can redeem this deal in addition
to the sports betting bonus. That’s because none of the William Hill sign-up deals is
mutually exclusive – meaning that if you get one you won’t then lose out on the
other.
This is just one of a boatload of reasons to justify registering with William
Hill and giving these deals a try. Like the other products and promotions, we’d like to
give you some tips on how to get the most from this offer.
Check out our tips
below
This is a big help when getting started with the site, and it allows following
the advice given here.
With a bonus of £300 ready to roll, or less if you don’t deposit
the full £300, you can test the waters with a bunch of different games.
You could use
the bonus to experiment with roulette, blackjack, or poker games under the ‘table
games’ section. You could also usethe funds on slots, jackpots, and others. Try to
experiment and see what games you like best.
People often associate RTP with video
slots, but RTP applies to all virtual casino games including table games like poker,
blackjack, roulette, and others we mentioned previously. Because of this, you can use
the William Hill sign up offer to seek out high RTP games with your bonus funds.
RTP is
a term used in casino gaming that stands for ‘return to player’. It's an indicator of
what percentage of player spending is distributed back to the player in the form of
winnings. For example, if you see a casino game with a 98% RTP, this means that 98% of
money taken in is paid back to the players.
The remaining 2% will go back to the
casino, which is how they profit from such games in the first place. The catch is that
this RTP operates for all player spending – not just your spending. This ties into our
tip on finding games with a high RTP. By seeking out such games, you'll have a better
chance of receiving consistent wins.
Bingo Room Offers
If you're a bingo fan, you have
an incredible gaming experience at William Hill. New customers are eligible for a £25
welcome bonus when they spend at least £5 on selected bingo rooms. To claim this offer,
click the ‘opt-in’ button.
Here's a list of eligible games you can play with the
bonus:
Bargain Basement
Bingo Bowls
Bogof
Community Room
Day at the Races
Late
Lounge
Lunch Club
Time out Tavern
Willy’s Den Variety
Willy’s Winners
Zoom
You must
claim the bonus within 14 days after registration. The wagering requirement is four
times the bonus money.
Besides this offer, you can get 20 free bingo spins when you
stake £10 and above. This offer is only available on the Strolling Staxx Cubic Fruits.
You can claim the offer by clicking on the ‘Get free spins button’. Any unused spins
will be lost after 72 hours.
The wagering requirement is 20 times the winnings from the
free spins. The promotion may end if your bonus amount goes below £0.15 and all
winnings are added to your bonus balance.
Our best advice for using the William Hill
Bingo sign up offer
William Hill has games around the clock, including multiple
variations like 90 and 75 ball, with real cash prizes to be won. We suggest you try to
play bingo games at off-hours. The reason for this is that with online bingo games, the
number of participants isn’t fixed. You could be playing with just five participants or
1000. For example, if you're playing at a prime time, there might be 1000 players in a
game, meaning you only have a 1 in 1000 chance of winning.
On the other hand, if you
play less popular bingo games, you'll likely have less competition, and therefore a
better shot at claiming a prize. If you're in a game with only 20 players, you'll
already have a 1 in 20 or a 5% chance of getting a prize.
Poker Sign Up offer at
William Hill
The welcome poker offer at William Hill is also appealing. If you're a new
punter, you receive a maximum of £100 plus free ten spins. You should deposit at least
£10 or transfer from the principal balance if you already have an account.
You can use
the bonus to play on selected poker bonus spin games. The bonus money expires in 45
days while the free spins expire in 14 days. The wagering requirement for the free
spins is 40 times the winnings from the spins.
You'll also receive three tickets each
at £1 to play on Twister Sit and Go Tournaments plus other three similar tickets to
play on the Age of the Gods Twister Tournaments. The offer is only accessible by new UK
poker players with 18 years and above.
Make the most of the William Hill poker sign up
offer
Although we’ve detailed the poker welcome offer last, this doesn’t put the offer
in the bottom place for the quality of bonuses. New customers can secure up to a £100
bonus in poker.
Don't disregard the smaller, twister entries part of this offer. Yes,
these only total £6, but twister tournaments can lead to some whopping prizes. Then
you'll be ready to rock and roll with these free tokens.
We want to tell you how to get
the most enjoyment and the most benefits from securing this welcome bonus. Read through
the various bits of advice shared below.
Explore poker variations
William Hill has a
serious range of poker games on the site. Like others that offer such services, the
site has branched out to cover the interests of all gamers. That’s why you'll notice
poker options for Omaha, Texas Hold’em, and many others. Yet these are simply different
forms of poker.
William Hill has taken things a step further by allowing you to compete
in different ways. You’ll see a blend of tournaments, cash tables, special
weekly/monthly events, and more.
Other promotions for existing customers
In addition to
the William Hill sign up offer, the bookie offers plenty of other perks to existing
customers. William Hill dishes out incentives to its most loyal punters. Currently,
there are several sports betting promotions available, which you can find when you sign
in to your account and tap on the promotions section. Here's what's currently
available:
Acca Boosts (Acca Freedom)
William Hill's Acca Freedom gives customers the
flexibility to choose whether they'd like to increase the potential return on their
accumulator bet or protect it. For accumulators with three or more selections, you have
the option to increase your odds. For accumulators with five or more selections, you
can also protect your bet. With Acca Freedom, if one leg of your accumulator bet
doesn't go as planned, you can get your stake refunded up to a maximum of £10. This
promotion is only available once a day.
Daily odds boosts on horse racing
With Bet
Boost, every day you have the opportunity to boost the odds on one of your horseracing
selections with this promotion, ensuring you get a price that's unlikely to be beaten
by any other bookmaker. While other bookmakers may set the odds boosts for certain
races, this William Hill promotion gives you control over your odds boost.
William Hill
loves to offer promotions and money-back offers. These variations of bonuses are
typically distributed among the 30+ sports that William Hill covers. Therefore, no
matter what sports you love to wager on, there’s a fair chance that you can snag an
offer that relates to them with William Hill. But to stress once again, we recommend
checking in to see what the exact deals are at any point in time.
FAQs
How will I use
my free bet?
You can use your free bet once you have met the requirements. It will be
credited to your account, and you can select it to place your bets as usual.
Can I
withdraw my bonus bets?
No, the bonus is non-refundable and cannot be withdrawn as
cash.
Can I claim a sign up offer more than once?
No. A bonus can only be used once.
Players with more than one account may be disqualified from accessing the sign up
offers.
Are there other offers available at William Hill?
Absolutely! William Hills
keeps the players entertained by offering regular bonuses and promotions to boost their
gaming.
William Hill Sign Up Offer recap
I find the current sign-up offers at William
Hill quite reasonable, putting them in competition with some of the top bookies in the
UK. In the sportsbook, you essentially get a 400% bonus to your stake. Plus, the
bookmaker provides various regular and appealing bonuses and promotions. The wagering
requirements are fair, and as a new player, I was easily able to tick all the boxes.
With and extensive range of betting options, a user friendly site, and top security
features, William Hill proves to be an incredible betting site for UK players. I
definitely reccomend giving it a try.