Best Betting Sites UK: Top-Rated Bookies According to Our Reviews
Written by Kevin
Taylor Last Updated: 4 Jan 2024 Last Updated:
2024's 💹 best UK betting sites reviewed,
ranked and compared by our online sports betting experts. Check out our updated
rankings of 💹 the best online bookmakers below.
Features The Best Betting Sites Must Have
All betting sites comes with pros and cons - 💹 but they must excel in the following areas
to make our list of online bookmakers. ✅ The betting odds must 💹 provide value and there
must be a wide range of betting markets. ✅ Live betting with cash out should be
💹 available and extra in-play features like live streaming earn high marks from us. ✅ The
best UK betting sites must 💹 offer bonuses like when you sign up and there should be
plenty of regular promotions too. ✅ UK Gambling Commission 💹 research shows that the
majority of bets are now placed on smartphones - so the best bookmakers must prioritise
mobile 💹 betting. ✅ All legal betting sites must be licensed by the UK Gambling
Commission. Simply put, you won't find unlicensed 💹 bookmakers listed anywhere on this
page. Why Trust Gambling's Betting Site Recommendations? At Gambling, we pride
ourselves on our first-hand 💹 knowledge of betting sites. Our online betting have decades
of combined experience across a range of topics. Whether it's sports 💹 betting sites
you're on the lookout for, or even TV or political betting options, we have you
covered. All of 💹 the bookies listed on this page have gone through our stringent review
process and experience teaches us that even the 💹 best betting websites have things they
need to improve. We never shy away from calling out bookies when they lower 💹 their
standards and you can compare the pros and cons of different betting sites by reading
our in-depth reviews. Our 💹 commitment to transparency and attention-to-detail has earned
us a number of industry awards to date, including the EGaming Review Sports 💹 Affiliate
of the Year award in 2024. Our mission is to keep up these high standards when
reviewing and ranking 💹 the best licensed online betting sites. Expand Collapse
Our
Betting Sites Rating Score System
You'll notice that every bookmaker highlighted in our
💹 2024 list comes with a rating from Gambling. There are many betting sites that didn't
make the cut - but 💹 those that did have been rated out of 100 by our review team.
To
calculate a rating, we score each bookmaker 💹 out of 10 for the following
categories:
Industry Reputation (valid UKGC licence is a must)
Welcome Offer &
Promotions
Value of Odds
Mobile Online 💹 Betting Experience
Payment Options & Withdrawal
Times
Sign-Up & Verification Process
UK Betting Market Coverage
Betting Features (e.g.
live streaming, in-play betting)
Customer Support
Responsible Gambling
💹 Measures
Award-Winning UK Betting Sites 2024
One of the best ways to identify the best
betting sites is by looking at the 💹 most recent online betting award winners. Below, we
have highlighted UK betting sites that have won awards in recent years:
🏆 💹 Online Sports
Betting Operator of the Year 2024: (Global Gaming Awards)
🏆 Best Football Betting
Operator 2024: William Hill (EGaming Review 💹 Awards)
🏆 Best Horse Racing Betting
Operator 2024: William Hill (EGaming Review Awards)
🏆 Mobile Operator of the Year 2024:
(International Gaming 💹 Awards)
🏆 Sportsbook Operator of the Year 2024: (SBC Awards)
🏆
Esports Operator of the Year 2024: (SBC Awards)
Best Betting Sites Reviewed 💹 &
Compared
We go the extra mile when reviewing betting sites to ensure you can pick one
that suits your preferences. 💹 Below is a closer look at some of our top picks for
January 2024.
We've highlighted the 'best features' and 'biggest 💹 negatives' of each
site, so you know the pros and cons before deciding whether to sign up. We also pick
💹 out an alternative for each bookmaker, so you can check out similar bookies from
different betting companies.
Best Welcome Offer: BetMGM
Best 💹 Features: The BetMGM
welcome offer quadruples your first bet and comes with no wagering requirements. You
get four £10 free 💹 bets - one on football, one on horse racing, one on a bet builder of
your choice and a £10 💹 free acca.
Biggest Negatives: As a newcomer to the UK betting
scene, BetMGM is still building its range of existing customer 💹 promotions.
Alternative:
Pub Sports
Our View: The BetMGM welcome offer gave us plenty of variety and allowed us
to place free bets 💹 on the most popular UK sports and types of bets. To qualify, deposit
and place a £10 bet at odds 💹 of evens or greater. These are very fair terms compared to
other sign-up offers.
Best UK Bookmaker For Promotions: BetGoodwin
Best Features:
💹 There's always a great selection of online betting promos to choose from at BetGoodwin,
most of which apply to horse 💹 racing. Best odds guaranteed comes as standard here and
there are as many as five money-back specials available at any 💹 time.
Biggest Negatives:
The majority of BetGoodwin's promos apply only to racing. Less popular sports don't
come with as many.
Alternative: Parimatch
Our 💹 View: We love how BetGoodwin prioritises
horse racing. We get money back as a free bet if our horse is 💹 beaten in a number of
different scenarios. We also like knowing we're betting with a reputable bookmaker,
since this is 💹 the same betting company behind the Goodwin Racing telephone betting
service.
Best Betting Site For Bet Builders: BetVictor
Best Features: BetVictor makes
💹 it easy to place bet builders by listing all of the games available for same-game accas
in one place. You 💹 also get a list of suggested markets to combine.
Biggest Negatives:
BetVictor is great for football bet builders but you can't 💹 place same-game accas on
every sport.
Alternative: William Hill
Our View: We love this betting site's range of
live streams across multiple 💹 sports and we were able to watch our bet builder picks
play out in HD live on our phone. Boosted 💹 accas, best odds guaranteed and money-back
specials are also worth a mention here.
Best Live Sports Betting Site: bet365
Best
Features: bet365's 💹 live betting service is second-to-none. You get more live streams
here than with other betting sites and there are a 💹 range of offers tied to in-play
betting, like early payouts, bet edits in-play and a partial cash-out feature.
Biggest
Negatives: Acca 💹 insurance isn't available at bet365.
Alternative: Unibet
Our View:
bet365 was voted Online Sports Betting Operator of the Year in 2024 for 💹 a reason. This
site has the best live betting platform of any bookmaker we've reviewed. Even when a
match isn't 💹 streamed, we get instant updates from bet365's live tracker and access to
in-depth statistics.
Established 2001 Bet365 Betting Bonus Bet £10, 💹 Get £30 in Free
Bets Visit Site #ad. 18+. Gamble Responsibly. Begambleaware . New Customers only. Bet
£10* & Get 💹 £30* in Free Bets. Sign up, deposit between £5* and £10* to your account and
bet365 will give you three 💹 times that value in Free Bets when you place qualifying bets
to the same value and they are settled. Free 💹 Bets are paid as Bet Credits. Min odds/bet
and payment method exclusions apply. Returns exclude Bet Credits stake. Registration
Required. 💹 T&Cs, time limits & exclusions apply.
Best Mobile Betting Site: Betway
Best
Features: Betway has the most user-friendly UK betting app and 💹 with an average rating
of 4.7/5 from users on the Apple App Store. A free football score prediction game comes
💹 with a £50,000 jackpot and 'Super Boosts' often triple or quadruple the odds
here.
Biggest Negatives: Desktop site not as user-friendly 💹 as mobile app.
Alternative:
talkSPORT BET
Our View: We love freebies at Gambling, so the Betway mobile app is right
up our 💹 street. It comes with a weekly free bet club, acca insurance, and the
free-to-play '4 to Score' game. The app 💹 works flawlessly on Android and iPhone
devices.
Best Pools Betting Site: Tote
Best Features: The Tote is the best pool betting
site 💹 in the UK, where you share in the money that has been placed on a market if your
bet is 💹 successful. The is this bookmaker's most well-known promo, with a £100k prize
fund for punters who have a horse placed 💹 in the first six races of a selected meeting.
That prize fund is bumped to £250k on Saturdays.
Biggest Negatives: There 💹 are only
three sports to bet on here - horse racing, greyhound racing and football. Fixed-odds
betting is not an 💹 option.
Alternative: Ladbrokes
Our View: We enjoy mixing things up
with pools betting and the Tote is the ideal bet site for 💹 this. Along with the
placepot, there are pools betting fantasy games like Ten to Follow (minimum £10k top
prize) and 💹 Tote Fantasy (£7 entry and winner takes 25% of the jackpot).
Best Spread
Betting Site: Spreadex
Best Features: Spreadex is the best 💹 betting site for sports
spread betting, where you can buy or sell a potential range of outcomes instead of
placing 💹 win-or-lose fixed-odds bets. This is also one of the only UK betting sites with
credit facilities.
Biggest Negatives: Spread betting can 💹 carry additional risks -
especially if you're inexperienced.
Alternative: Sporting Index
Our View: We usually
review fixed-odds betting sites at Gambling, so 💹 it's refreshing to try out a bookmaker
like Spreadex for something a bit different. They don't neglect fixed-odds punters
either, 💹 with money-back offers like first goalscorer insurance (football) and '2nd to a
rag' insurance (racing).
Best Football Betting Site: Bzeebet
Best Features: 💹 Bzeebet has
the widest range of football betting markets we've seen from any online bookmaker, with
daily football odds boosts 💹 available across many of them. There are also football acca
boosts of up to 77% and free football bets available 💹 every Thursday.
Biggest Negatives:
There's no live streaming at Bzeebet - we hope to see football streams added
soon.
Alternative: HeySpin
Our View: 💹 We like the fact that Bzeebet is a retro-style
betting site that is easy to navigate. Football takes centre-stage but 💹 we also have
some keen Esports fans on our team, who rate Bzeebet asone of the best Esports betting
sites.
Best 💹 Horse Racing Betting Site: Coral
Best Features: Coral's Racing Super Series
pits you against other bettors in a prediction game with 💹 a £25,000 prize fund. The
Coral Racing club is another great feature which gives members the chance to visit
trainers' 💹 yards and win tickets to the races.
Biggest Negatives: Not the best option
for betting on niche sports.
Alternative: Fitzdares
Our View: Coral 💹 is our go-to horse
racing betting site. Along with its prediction games and racing club, you also get
extra each-way 💹 places, racing odds boosts, best odds guaranteed and live streams from
all the big races in the UK and Ireland.
Best 💹 Golf Betting Site: BoyleSports
Best
Features: BoyleSports streams selected par 3s during golf tournaments and pays up to 11
extra each-way 💹 places for the majors. You get a free £5 accumulator for every five
accas placed with the 'Acca Loyalty' promo 💹 as well.
Biggest Negatives: Welcome offer
isn't the biggest around.
Alternative: 10bet
Our View: BoyleSports tops the list of
golf betting sites thanks 💹 to its extra place deals and live streams. The football and
racing betting options here are also top-notch. A fantasy 💹 football game (Fantasy5) has
a £10k prize pool and there are price boosts and extra place deals for racing bettors
💹 to enjoy also.
Meet Our Team of UK Betting Experts
Our bookmaker review team is made up
of active bettors, former betting 💹 industry employees and experienced sports betting
writers. Get to know our team members a bit better below:
Kevin Taylor - Author 💹 is a
respected sports betting writer with almost a decade of experience writing about
betting for publications like The Sun, 💹 The Mirror and now Gambling. Here's what he had
to say when we asked him for his #1 online bookmaker:
My 💹 Favourite Bookmaker: BetMGM
💬
"I decided to give BetMGM a try recently to see what it was all about, after seeing 💹 the
name pop up on advertising hoardings at Premier League games. While it's still early
days for this betting site, 💹 I've already become a big fan.
"The Golden Goals free
prediction game has £2million up for grabs if you correctly predict 💹 six football
scores. Being able to watch sport on betting sites is important for me - and BetMGM
already has 💹 a nice selection of sports streamed live."
Colm Phelan - Fact-Checker is an
eagle-eyed football and horse racing betting expert who 💹 brings a wealth of experience
to our betting sites review team. He has fact-checked sports stories for leading news
outlets 💹 and now brings that attention-to-detail to Gambling, having joined the company
in 2024. His current favourite betting site is:
My Favourite 💹 Bookmaker: Coral
💬 "Coral
has become my go-to bookmaker recently, as I get more price boosts here than anywhere
else. I 💹 like to bet on a few different sports and Coral has enhancements for all of
them in its 'Odds Booster' 💹 section.
"I get best odds guaranteed and extra each-way
places on racing as well, which comes in handy when betting on 💹 the likes of
Cheltenham."
Jamie Casey - Editor manages a Gambling team that covers sports betting
news from all angles. The 💹 GDC news team brings punters the latest tips, odds, betting
guides and promotions from the best betting sites. Jamie brings 💹 this experience to the
table when editing this page to ensure all content is up-to-date. His go-to betting
site is:
My 💹 Favourite Bookmaker: Ladbrokes
💬 "My favourite bookie has to be Ladbrokes
and the reason is simple – free bets. I use 💹 their sportsbook regularly and get free
bets much more frequently than with other bookies.
"Most of the free bets come from
💹 playing their free football prediction game '1-2-Free', which rewards correct score
predictions."
How we Review Betting Sites
We review the UK’s best 💹 betting sites by
registering an account with all available bookmakers - including the latest . We then
place bets and 💹 try out the site in the same way any other punter would.
Here are some
of the criteria we use when 💹 testing and comparing bookies. These are key factors you
should consider when choosing your next betting site.
Licensing & Security Any 💹 online
bookmaker we recommend has to be licensed and regulated by the UK Gambling Commission.
This is the ultimate benchmark 💹 in gambling regulation and it means betting sites are
regulated and legal.
Welcome Offers Examine a site's welcome offer as a 💹 priority when
choosing which online bookmaker to bet with. The free bet bonus value should be high
and the terms 💹 and conditions shouldn't be restrictive. Our reviewers go through the
small print so you don't have to and highlight the 💹 best deals.
Regular Promotions
Bonuses and free bets should be available on a regular basis after you sign up. Regular
promotions 💹 come in the form of loyalty bonuses, random free bets, money-back offers
like or specials around major sporting events.
Mobile Experience 💹 The best betting sites
need to deliver a smooth mobile betting experience. Many online bookmakers have
downloadable for Android and 💹 iOS devices with quick loading times and user-friendly
designs.
Betting Market Variety Betting websites must have a wide range of markets 💹 to
choose from. This has long been one of the first things we look for when carrying out
bookmaker reviews 💹 at Gambling. A bookie can have all the fancy features it wants, but
if all types of bettors aren't catered 💹 to, it's a big negative.
Competitive Odds We
expect the best betting sites to provide bettors with value for money. When 💹 trying out
sites, we compare odds from dozens of bookies. This process allows us to separate the
best-priced bookmakers from 💹 the rest.
Payment Options & Payout Speed Licensed sports
betting sites must accommodate a range of payment options. We expect to 💹 see debit cards
from Visa and Mastercard supported, along with popular e-wallets such as PayPal,
Trustly, Skrill, Neteller, Apple Pay 💹 and ecoPayz. Instant deposits are a must and
withdrawals should reach your account within 48 hours.
Quality of Customer Support The
💹 more available customer support channels, the better. Live chat is the handiest way to
get a question answered and every 💹 bookmaker should have this facility available. Email
and toll-free phone number details should also be provided. The best betting sites
💹 often help out customers through their social media channels as well.
Ease of Sign-Up
You shouldn't have to jump through too 💹 many hoops to sign up to a betting site. It
should be a simple, secure process that doesn't take too 💹 much effort. Safety is a
priority for our review team, so we want to see bookmakers carrying out the necessary
💹 legal checks. However, we don't recommend bookies that overcomplicate the sign-up
process.
Industry Reputation UK betting sites have to come from 💹 betting companies with
a solid reputation in the gambling industry if they are to feature on this page. We
believe 💹 that betting companies should pay the price if they stop doing the right
things, so you won't see any disreputable 💹 names in Gambling's list of
recommendations.
In-Play Betting Options These days, the best betting sites must offer
24/7 live betting. In-play 💹 betting is the perfect tool for strategic punters who want
to take advantage of odds while a sporting event is 💹 live. You should be able to enjoy
super-fast live betting with a simple click or tap of a button. It 💹 also helps if a
bookmaker has live streams, so you can watch while betting.
Customer Feedback Take into
account what other 💹 bettors are saying about bookmakers before deciding whether or not
to sign up. If a betting site receives terrible reviews 💹 on forums or app stores, it's a
big red flag, as there's usually no smoke without fire. At Gambling, we 💹 only recommend
UK betting sites that have proven to be a hit with punters.
User Interface & Design A
well-designed betting 💹 site with an intuitive user interface is crucial. It should be
easy to navigate, aesthetically pleasing and responsive, to ensure 💹 a good all-round
user experience.
Responsible Gambling Features All bookies licensed by the UKGC must
have responsible gambling features - but 💹 some betting sites do a better job of this
than others. We check each site we review to ensure they 💹 take responsible gambling
seriously and provide tools to anyone who needs them.
Blogs, Tips & Betting Guides Some
of the best 💹 betting sites have tipsters and brand ambassadors that provide tips to
punters in site blogs and news sections. Take these 💹 with a pinch of salt as some are
better than others - but it can sometimes be useful to check 💹 out what ex-players or
ex-jockeys are saying.
How to Fund Your Online Betting Account
Banking options are an
important factor to consider 💹 when choosing where to bet and these should be highly
flexible. You should also be able to withdraw any winnings 💹 quickly and seamlessly. Some
of the most popular payment methods at online betting sites are:
Visa Debit
Debit
Mastercard
PayPal
Apple Pay
Skrill
Neteller
Paysafecard
How to Gamble 💹 Responsibly
The
best betting sites must take seriously. Remember, for the vast majority of us, betting
is entertainment rather than a 💹 source of reliable income. Here are a few tips to help
you bet safely and responsibly at UK betting sites:
Stick 💹 to a Betting Budget: Ensure
that you bet within your means by sticking to a budget. Have a set amount 💹 of money that
you can afford to bet with on a weekly or monthly basis and don't go over this
💹 limit.
Ensure that you bet within your means by sticking to a budget. Have a set amount
of money that you 💹 can afford to bet with on a weekly or monthly basis and don't go over
this limit. Don't Chase Losses: 💹 Bet with your head and not your heart. Chasing losses
is never a good idea, so never bet emotionally as 💹 you could incur greater losses if you
are unsuccessful.
Bet with your head and not your heart. Chasing losses is never 💹 a good
idea, so never bet emotionally as you could incur greater losses if you are
unsuccessful. Use Tools to 💹 Stay in Control: The online bookmakers we recommend have
tools to help keep betting fun and under control. If you 💹 need to take some time out or
to set some betting limits, make use of the tools they provide.
Why we 💹 Only Recommend
UK Betting Sites With UKGC Licensing
As we've mentioned throughout this guide, the UK
Gambling Commission seal of approval 💹 is a must for reputable betting companies. The
UKGC is one of the most respected regulatory bodies in the world 💹 of online betting and
there are a number of reasons why it has gained such a reputation, some of which 💹 are
expanded upon below:
Personal Data Protection: The UKGC regulates online bookmakers so
that they keep bettors' personal data safe. Personal 💹 data can only be obtained for the
prevention of crimes such as money laundering and not for any other purpose.
The 💹 UKGC
regulates online bookmakers so that they keep bettors' personal data safe. Personal
data can only be obtained for the 💹 prevention of crimes such as money laundering and not
for any other purpose. Responsible Gambling Measures: In order to obtain 💹 a UK Gambling
Commission licence, betting sites must make responsible gambling information available
to customers and follow a strict code 💹 of practice.
In order to obtain a UK Gambling
Commission licence, betting sites must make responsible gambling information available
to customers 💹 and follow a strict code of practice. Gambling Licence Enforcement: If a
betting site is found to have broken UKGC 💹 regulations, its parent company could be
fined large sums of money or could have its gambling licence revoked, meaning it 💹 won't
be permitted to operate in the UK.
The Final Word From Our Online Betting Experts
Our
January 2024 best betting sites 💹 UK guide was designed to help you identify bookmakers
that suit your betting preferences.
Consider what you want from a bookie 💹 and read our
in-depth reviews if you need more information on any particular site. Most importantly,
no matter which betting 💹 site you choose to bet with, keep your online betting fun by
gambling responsibly.
Don't forget to check this page regularly 💹 for the latest
rankings, as our list of online bookmakers changes all the time as we update it with
our 💹 latest findings.
Latest Promotions From UK Betting Sites
