After two years on the shoulder of the jersey, Pixbet continues with the Rubro-Negro and increases its presence in the 🏀 club. Until December 2025, the online gaming site will be on the main space of the jerseys of the men's 🏀 and women's professional football teams, as well as the basketball team.
" Pixbet has been a great partner since 2024 and 🏀 now brings an even greater investment to Flamengo. This is a very important contract. It makes our kit even more 🏀 valuable and gives immense visibility to the partner, not only with brand exposure on the uniforms but also on our 🏀 digital channels. We are confident that the Nation, when thinking about placing sports bets, will give even greater preference to 🏀 Pixbet, " said Gustavo Oliveira, vice-president of Communication and Marketing for the Rubro-Negro.
Among other contractual counterparts are spots on FlaTV, 🏀 publications on the club's social media, which total more than 57 million followers, according to the latest Digital Ranking of 🏀 Brazilian Clubs by IBOPE Repucom, as well as brand exposure on the football travel uniform and LED boards.
According to Tadeu 🏀 Dantas, co-founder of Pixbet, " the partnership with Flamengo is strategic because we are talking about the largest fan base 🏀 in the world ." Tadeu emphasizes that " this is an important asset both for visibility and for the engagement 🏀 that a sponsorship of this magnitude ensures for Pixbet. "
Ernildo Júnior, also co-founder of Pixbet, expresses great enthusiasm for the 🏀 expansion of the relationship with Flamengo. According to Júnior, " Pixbet was already an official partner of Flamengo, but the 🏀 master quota ensures an even greater presence in sports media and, furthermore, in the heart of the Rubro-Negra Nation. "
The 🏀 new contract guarantees US$ 17 million annually to Mengão, totaling US$ 34 million over two years. Flamengo's jersey is the 🏀 most valuable in the country. Adding up all sponsorships, the club profits US$ 42.6 million. The departure of SIL made 🏀 little difference in the distance to Palmeiras, second with US$ 35.4 million.
Pixbet is the largest sports betting platform in Brazil 🏀 and is already among the largest in the world. Leveraged by a bold marketing strategy, the brand is present throughout 🏀 the national territory, including sponsoring the broadcast of the TV Globo brazino 777 poker World Cup in 2024.
Pixbet always seeks to be 🏀 associated with the main sports and festive events in Brazil, helping to consolidate the company's brand and image in the 🏀 rapidly expanding segment. Pixbet has become one of the largest companies in the industry by always being at the forefront, 🏀 with a bold and dynamic approach but with a solid foundation.
Source: GMB
