Pixbet will replace Brazilian bank BRB which has been Flamego’s shirt sponsor since
2024. (Buda Mendes/Getty Images)
Betting platform Pixbet has 8️⃣ expanded its partnership
with Flamengo by becoming the top Brazilian soccer club’s new shirt sponsor under a
lucrative two-year deal.
The 8️⃣ bookmaker will pay R$85 million ($17.3 million) per year,
which is claimed to be a record figure for a shirt 8️⃣ sponsorship deal in Brazil.
Pixbet
will make an initial payment of R$20 million upon signing the contract and then pay
five 8️⃣ installments of R$30 million over 24 months.
The betting brand will replace
Brazilian bank BRB which has been the Campeonato Brasileiro 8️⃣ club’s front-of-shirt
sponsor since 2024.
BRB’s deal was worth around R$22.5 million per season, meaning
Flamengo has achieved an annual uplift 8️⃣ of R$40 million.
Pixbet will sponsor the
Flamengo men’s and women’s teams, as well as the Brazilian club’s basketball side.
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It will also have visibility on 8️⃣ the club’s digital platforms,
stadium LED boards, and FlaTV in-house TV channel.
Pixbet has had a partnership with
the club since 8️⃣ 2024, serving as one of multiple shirt sponsors with its logo featuring
on the upper shoulder of the team’s kits.
Indeed, 8️⃣ BRB has signed a three-month
extension with Flamengo and will reverse roles with Pixbet and feature on the top of
8️⃣ the club’s shirts.
Gustavo Oliveira, Flamengo vice-president of communications and
marketing, said: “Pixbet has been a great partner since 2024 and 8️⃣ now brings an even
greater investment to Flamengo.
“This is a very important contract. It makes our kit
even more valuable 8️⃣ and gives enormous visibility to the partner, not only with brand
exposure on the uniforms but also on our digital 8️⃣ channels.”
Tadeu Dantas, co-founder of
Pixbet, added: “The partnership with Flamengo is strategic. This is an important asset
both for the 8️⃣ visibility and the engagement that a sponsorship of this size guarantees
for Pixbet.”
Pixbet is also the front-of-shirt sponsor of Vasco 8️⃣ da Gama having renewed
its deal with the club last year until the end of 2024.
The betting company previously
sponsored 8️⃣ Santos (also as a main partner), Juventude, and Goias Brazilian.
Pixbet
becomes Flamengo’s most lucrative commercial partner, surpassing German sportswear
giant 8️⃣ adidas which has a kit supply deal with the Brazilian giants worth R$69 million
per year until 2025.
In 2024, Flamengo 8️⃣ will earn around R$214 million from
sponsorships.
