bwin Signs UEFA Europa and Conference League Partnership
UEFA has announced the signing of a ground-breaking partnership with bwin to become🫰 an Official Partner of the UEFA Europa League and the newly formed UEFA Europa Conference League, for the next three🫰 seasons (2024-24).
Speaking of the partnership, UEFA marketing director, Guy-Laurent Epstein, said: “We’re delighted to have secured bwin as the first🫰 ever Official Sports Betting Partner for one of our competitions at Official Partner level.
“The partnership with bwin allows UEFA to🫰 engage more openly with the sports betting sector, giving greater access to market intelligence and support from both a sports🫰 integrity and a commercial perspective.
“bwin is the world leader in responsible sports betting with a rich and long-standing tradition of🫰 partnerships in football, supporting clubs, federations and competitions worldwide.
“Their vast experience with sponsorship activations will be an invaluable contribution for🫰 both competitions.”
UEFA is investing more in its fight against match-fixing by further developing its internal unit of experts and investigators🫰 in the field and is also currently looking at options to exploit its competitions data for betting purposes in a🫰 move to engage further with betting operators and enhance its visibility on the betting market.
As the Official Sports Betting Partner🫰 of the UEFA Europa League and UEFA Europa Conference League, bwin will enjoy high visibility in both competitions, appearing on🫰 broadcast backdrops and in stadia, including on extensive perimeter advertising, websites and social media of these two UEFA competitions.
A key🫰 element of the partnership will see bwin’s availability in supporting UEFA’s fight against match-fixing in order to maintain the integrity🫰 of the sport.
The sponsorship rights also provide the use of content and footage from both competitions on bwin’s own platforms,🫰 along with access to tickets and hospitality to create incredible experiences and entertainment for its customers.
Adam Lewis, Managing Director Digital🫰 at bwin’s parent company, Entain, said: “We’re proud to be an Official Partner of the UEFA Europa League and the🫰 UEFA Europa Conference League alongside other major international brands.
“The partnership will provide an array of exciting opportunities to enhance our🫰 offer to our customers, creating unique new experiences and content.
“It also provides bwin with a formidable platform to reach fans🫰 in regulated sports betting markets around the world, highlighting our unparalleled combination of the best product and the most responsible🫰 environment in which to bet.”
Image: UEFA
