Best betting sites UK: January 2024
Check out these offers:
bet365 Bet £10 get £30 in
free bets New customer offer available 🎅 via The Telegraph Claim offer T&Cs apply. Min
deposit requirement. Free Bets are paid as Bet Credits and are available 🎅 for use upon
settlement of bets to value of qualifying deposit. Min odds, bet and payment method
exclusions apply. Returns 🎅 exclude Bet Credits stake. Time limits and T&Cs apply.
Registration required. Betfred Get £40 In Bonuses When You Stake £10, 🎅 use promo code
WELCOME40 New customer offer available via The Telegraph Claim offer T&Cs apply. New UK
18+ only. Register 🎅 with promo code WELCOME40, Bet £10+ on Sports in one transaction.
Get £30 Free Bets & £10 free spins within 🎅 10hrs of bet settlement. Bonuses expire 7
days after issue. Min odds, eligibility & payment exclusions apply. Full T&Cs apply.
🎅 BetMGM Bet £10 Get £40 in Free Bets New customer offer available via The Telegraph
Claim offer T&Cs apply. New 🎅 cust only. 3 days to claim & 7 days to place a qualifying
bet to receive 4x Free Bets: 1 🎅 x £10 Horse racing, 1 x £10 Free Bet Builder, 1 x £10
Acca and 1 x £10 Football. 7 🎅 day expiry. Exclusions apply. Stake not returned. T&Cs
apply. Sky Bet £30 In Free Bets When You Place Any Bet 🎅 New customer offer available via
The Telegraph Claim offer T&Cs apply. New Customers Only. First Single & E/W Bet Only.
🎅 5p Minimum Stake. Odds Of 1/1 Or Greater. 3 X £10 Bet Tokens. Free Bet Stakes Not
Included In Returns. 🎅 Free Bets Exclude Virtuals. Free Bets Are Non Withdrawable. Free
Bets Expire After 30 Days. Eligibility Restrictions And Further T&cs 🎅 Apply. 18+.
http://begambleaware. talkSPORT BET Get Up To £40 In Football Free Bets (Mobile Only)
New customer offer available via 🎅 The Telegraph Claim offer T&Cs apply. 18+ New
customers only. Opt in & bet via mobile up to £40 (min. 🎅 £20) on any football market at
odds of 2.00+, in 7 days. Get up to £40 in free bets on 🎅 selected markets. Bonuses
expire in 7 days. Card payments & Apple Pay only. Click for T&Cs. begambleaware |
Please gamble 🎅 responsibly. BetVictor Bet £10 Get £40 in Bonuses + 50 Free Spins New
customer offer available via The Telegraph Claim 🎅 offer T&Cs apply. 18+ New customers
only. Opt in, bet min £10 on any Sports market at min odds of 🎅 evens (2.00). No cash
out. Get £40 in Free Bets on selected markets and 50 Free Spins on Fishin' Christmas
🎅 Pots of Gold. Free Bets and Free Spins expire in 7 days. Debit Card/Apple Pay Payments
only. T&Cs Apply, see 🎅 below. begambleaware | Please gamble responsibly. 10bet 100% up
to £50 welcome bonus New customer offer available via The Telegraph 🎅 Claim offer T&Cs
apply. New bettors; Wager deposit & bonus 8x; Max qualifying bet stake=initial bonus;
Valid 60 days; Min 🎅 odds, bet and payment method exclusions apply; T&C apply; 18+.
BoyleSports Bet £10 Get £20 + £10 Casino Bonus + 🎅 Join our £50K Giveaway New customer
offer available via The Telegraph Claim offer T&Cs apply. New UK customers (Excluding
NI) 🎅 only. Mobile Exclusive. £30 in FREE Bets (FB) as £20 in sports bets & a £10 casino
bonus (CB). Min 🎅 Deposit £10. Min stake £10. Min odds Evs. FB applied on 1st settlement
of any qualifying bet. FB 7-day expiry. 🎅 1 FB offer per customer, household & IP address
only. Account & Payment restrictions. 14 days to accept £10 CB, 🎅 then active for 3 days.
CB 5x wagering & max redeemable £100. Game restrictions apply. Cashed out/Free Bets
won’t apply. 🎅 30 days to qualify. 18+. T&Cs apply. **18+. Opt in. Promo runs 00:00 GMT
11/12/23 to 23:59 GMT 7/1/24. Selected 🎅 customers only. Min. deposit £/€10. Every £/€10
staked on qualifying games/sports will earn 1 entry, on double entry games will 🎅 earn 2
tickets (2 entries for BX cardholders). 4 random draws, 72hrs to accept, 24hrs to play.
Bet & game 🎅 wagering restrictions apply. <50% coverage in Golden Chips (GC) rounds. 10
GC per round. Free bets expire in 7 days. 🎅 Amazon gift card rules apply. Account &
Payment restrictions apply. T&Cs apply Paddy Power Bet £5 and get £20 in 🎅 free bets New
customer offer available via The Telegraph Claim offer T&Cs apply. New Customer offer
YSKARZ. Place a min 🎅 £5 bet on the sportsbook at odds of min EVS (2.0) and get £20 in
free bets. Free bet rewards 🎅 valid for 30 days. Only deposits via Debit Cards will
qualify for this offer. T&Cs apply. Please Gamble Responsibly Paddy's 🎅 Rewards Club: Get
a £10 free bet when you place 5x bets of £10+. T&Cs apply. SpreadEx Bet £10 get 🎅 £40 New
customer offer available via The Telegraph Claim offer T&Cs apply. Join and place a £10
fixed odds bet 🎅 at odds of 1/2 or greater. Once the bet is settled, get a £10 free fixed
odds bet plus a 🎅 £5 free Total Goals football spread bet and a £5 racing Winning
Favourites spread bet. The second £10 free fixed 🎅 odds bet, £5 free Total Goals football
spread bet, and £5 racing Winning Favourites spread bet will be credited 24 🎅 hours
later. Free bets expire in 28 days if unused. Promotions available to 18+ aged
individuals. New customers only. T&Cs 🎅 apply. http://Begambleaware. Virgin Bet Bet £10
get £20 in free bets New customer offer available via The Telegraph Claim offer 🎅 T&Cs
apply. New customers online only. £/€10 min stake (if EW then min £/€10 Win + £/€10
Place). Receive £/€30 🎅 Tote Credit when first bet settles. £/€10 redeemable against
win/place racing bets, £/€10 redeemable against Exotics bets and £/€10 redeemable
🎅 against World Pool bets. Racing and Exotics credit expires after 7 days. World Pool
credit expires 17:20 on 5/8/23. Qualifying 🎅 bet is the first racing pool bet added to
the bet-slip. 18+. Full T&Cs apply. BeGambleaware. Unibet Money Back as 🎅 Bonus up to £40
+ £10 Casino Bonus New customer offer available via The Telegraph Claim offer T&Cs
apply. 18+ 🎅 begambleaware. New customers only. Min deposit £10. Money back as bonus if
first sports bet loses. Wagering requirements: sportsbook 3x 🎅 at min. odds of 1.40
(2/5), casino 50x. Unless forfeited the sportsbook bonus must be wagered before using
the casino 🎅 bonus. Bonus expires 7 days after opt-in. Visit Unibet.co.uk for full T&C's.
Coral Get £20 in Free Bets when you 🎅 bet £5 New customer offer available via The
Telegraph Claim offer T&Cs apply. 18+ New UK & ROI Customers only. 🎅 Min deposit £5. Min
first £5 bet at minimum odds 1/2 to qualify for 1x £20 free bet. Certain deposit
🎅 methods and bet types excl. Free bet valid for 7 days, stake not returned. Restrictions
+ T&Cs apply. Tote Bet 🎅 £10 Get £30 in Free Bets + 20 Free Spins New customer offer
available via The Telegraph Claim offer T&Cs 🎅 apply. New customers online only. £10 min
stake (if EW then min £10 Win + £10 Place). Receive £30 Tote 🎅 Credit + 20 Free Spins on
“The Goonies” within 48 hours of qualifying bet settlement. 7-day expiry. Qualifying
bet is 🎅 the first racing pool bet added to the bet-slip. 18+. Full T&Cs apply.
BeGambleaware. Ladbrokes Bet £5 Get £20 in 🎅 Free Bets New customer offer available via
The Telegraph Claim offer T&Cs apply. 18+ New UK+IRE Customers only. Certain deposit
🎅 methods & bet types excl. Min first £/€5 bet within 14 days of account reg at min odds
1/2 to 🎅 get 4x £/€5 free bets. Free bets available to use on selected sportsbook markets
only. Free bets valid for 7 🎅 days, stake not returned. Restrictions + T&Cs apply.
Parimatch Bet £10 Get £30 In Free Bets New customer offer available 🎅 via The Telegraph
Claim offer T&Cs apply. 18+ New customers only. Opt in, and bet £10 on football markets
(odds 🎅 2.00+). No cash out. Get 6x£5 football free bets at specified odds for set
markets, which expire after 7 days. 🎅 Offer valid from 12:00 UK Time on 25/08/2024. Card
payments only. T&Cs apply. http://begambleaware | Please gamble responsibly. Betfair
Bet 🎅 £10, get £30 in free football bet builders New customer offer available via The
Telegraph Claim offer T&Cs apply. New 🎅 Customer offer. Place a min £10 bet on the
Sportsbook on odds of min 1/2 (1.5), get £30 in Free 🎅 Bets. Rewards valid for 30 days.
SMS verification required. Only deposits via cards will qualify. T&Cs apply. Please
Gamble Responsibly. 🎅 Mr Play Bet £10 Get £15 in free bets, use bonus code TELEPLAY New
customer offer available via The Telegraph 🎅 Claim offer T&Cs apply. 18+, Welcome Bonus:
New Players only, 1st Deposit, Min Deposit: £10, max £15 bonus, valid for 🎅 14 days, bets
must be placed at a min. odds of 1/1 (2.00) or greater and be settled within 14 🎅 days of
placement. System bets no eligible. _ CopyBet Bet £10 Get £40 in Free Bets New customer
offer available 🎅 via The Telegraph Claim offer T&Cs apply. 18+ only. New customers only.
For verified UK clients only. The qualifying bet 🎅 should start at £10 and have 1.5 or
greater odds. Following the qualifying bet, you will receive 4 free bets 🎅 that can be
used one after another. Each free bet lasts for 7 days. Single bet only. Pre-Match or
Live. 🎅 No Cash-Out. Max payout – £500. T&Cs Apply. Planet Sport Bet Bet £10 and get £10
in free bets New 🎅 customer offer available via The Telegraph Claim offer T&Cs apply.
18+, New customers sign up with code "bet10get10". Deposit £10 🎅 or more and place a £10
bet at min odds 2.0. Get a £10 free bet. Free bets expire after 🎅 7 days. Full terms
apply. 18+ BeGambleAware. SBK Bet £10, Get £30 in free bets - use Promo code: TELMAX
🎅 New customer offer available via The Telegraph Claim offer T&Cs apply. New UK customers
only. Min £10 first deposit using 🎅 Debit Card. Place a bet of £10 at min odds of 1.5 and
get £10. Further £10 credited after 7 🎅 days and a further £10 credited after 14 days.
Full T&Cs apply.18+. http://BeGambleAware. BetUK Bet £10 get £30 in free 🎅 bets New
customer offer available via The Telegraph Claim offer T&Cs apply. 18+ . New customers
only. Deposit & Place 🎅 a Bet within 7 days, and settle a £10 minimum bet at odds of 4/5
(1.8) or greater, to be 🎅 credited with 3x £10 Free Bets: 1 x £10 Horse Racing, 1 x £10
Free Bet Builder and 1 x 🎅 £10 Football. 7 day expiry. Stake not returned. T&Cs Apply.
BeGambleAware. LiveScore Bet Bet £10 get £20 in free bets 🎅 New customer offer available
via The Telegraph Claim offer T&Cs apply. New members. £10 min deposit & bet on
sportsbook, 🎅 placed & settled at 1.5 min odds within 14 days of sign-up. Win part of the
E/W bets. 2 non-withdrawable 🎅 £10 Free Bet Tokens: accept in 7 days, valid for 7 days
from acceptance (ex E/Ws & Multiples), stakes not 🎅 returned. Click here for full T&Cs.
Bet Responsibly. http://BeGambleAware . 18+ T&Cs apply Fafabet Up to £70 Free Bet + 🎅 £20
Casino Bonus New customer offer available via The Telegraph Claim offer T&Cs apply.
18+. New customers only. A "Qualifying 🎅 Bet" is a first settled real money single or
multiple bet of £10.00 or more placed at odds of 1/1 🎅 (2.0) or greater. If you place a
£10 bet you'll receive a £5 free bet + £5 Casino Bonus up 🎅 to 24 hours after your
qualifying bet has been settled. If you place a £100 or More bet you'll receive 🎅 your
£20 free bet +£10 Casino Bonus up to 24 hours after your qualifying bet has been
settled. If your 🎅 Sportsbook account losses at the end of the first day (the day ends at
23:59), you'll get back 50% of 🎅 the losses as a Free Bet up to £70 + £20 Casino Bonus.
T&Cs apply. BeGambleAware. Casumo 100% Back as 🎅 a Free Bet up to £25 New customer offer
available via The Telegraph Claim offer T&Cs apply. New customers only. 🎅 Min stake £5.
Min odds 2.0. Max £25 back as a Free Bet on losing bets only. 7 days to 🎅 use free bet at
odds 2.0+. Play responsibly BeGambleAware • T&Cs apply. Bzee Bet Bet £10 and get a £10
🎅 free bet New customer offer available via The Telegraph Claim offer T&Cs apply. 18+.
New Customers Only. Max one £10 🎅 Free Bet. Qualifying bets at Odds of 1/1(2.00) or
greater. Paid as Bonus Token with Min 4/5(180) Odds Req. Skrill, 🎅 Neteller & Paypal not
eligible.BeGambleAware. T&Cs apply. Matchbook Money back as a free bet up to £20 if
your first 🎅 bet loses New customer offer available via The Telegraph Claim offer T&Cs
apply. The user must enter the Code ‘MB20’ 🎅 during registration Minimum Odds of 1.8 for
first bet to qualify. Losses will be refunded on first bet only, as 🎅 a free bet - up to
£20. Users cannot back and lay the same selection on the first bet. Qualifying 🎅 bets
open to Exchange, Matchbook Zero & Multiples Only open to users who deposit via debit
card. New Customers Only. 🎅 18+. Be Gamble Aware. ZetBet Bet £10 Get £10 New customer
offer available via The Telegraph Claim offer T&Cs apply. 🎅 18+, Welcome Bonus: New
Players only, 1st Deposit, Min Deposit: £10, max £10 bonus, valid for 14 days, bets
must 🎅 be placed at odds of 1/1 or greater and be settled within 14 days of placement.
System bets no eligible. 🎅 Full T&Cs apply. All British Sport Always 10% cashback on
sports bets and casino New customer offer available via The 🎅 Telegraph Claim offer T&Cs
apply. Cashback is cash without restrictions. Full T&C's apply. No Max cashout.
Gambling can be addictive. 🎅 Play responsibly. T&C's apply. BeGambleAware. 18+. Midnite
Bet £10 And Get £20 In Free Bets + 50 free spins New 🎅 customer offer available via The
Telegraph Claim offer T&Cs apply. 18+ New UK customers. Bet £10 on accas with 4+ 🎅 legs,
min odds 3/1 (4.0). Get 4x £5 Free Bets and 50 Free Spins, valid for 7 days on selected
🎅 bets and games only. T&Cs apply. http://BeGambleAware. 21luckybet Bet £20 & Get £40
Free Bet New customer offer available via 🎅 The Telegraph Claim offer T&Cs apply. New
Players Only | Min £20 qualifying bets stake not returned | Free bet 🎅 – one-time stake
of £40, min odds 1.5, stake not returned | 1X wager the winnings | Wager from real
🎅 balance first | Wager calculated on bonus bets only | Max conversion: £200 | Valid for
7 Days from issue 🎅 | Withdrawal requests void all active/pending bonuses | Excluded
Skrill and Neteller deposits | Full Terms apply. 18+ Begambleaware. BritainBet 🎅 Bet £25
Get £50 Free Bet New customer offer available via The Telegraph Claim offer T&Cs apply.
New Players Only. 🎅 Min £ 25 qualifying bets stake not returned. Free bet - one-time
stake of £ 25, min odds 1.5, stake 🎅 not returned. 1X wager the winnings. Wager from real
balance first. Wager calculated on bonus bets only. Max conversion: £200. 🎅 Valid for 7
Days from issue. Withdrawal requests void all active/pending bonuses. Excluded Skrill
and Neteller deposits. Full Terms apply. 🎅 18+ only | T&C Apply | Please play responsibly
| begambleaware. Betway £30 Matched Free Bet if your first Acca 🎅 loses + 50 Free Spins
on Big Bass Bonanza New customer offer available via The Telegraph Claim offer T&Cs
apply. 🎅 New UK customers only. Min Stake: £5. Maximum Free Bet: £30. First bet on a
Football or Horse Racing multiple 🎅 with 3+ selections. Overall odds: 3.00 (2/1) or
higher. Free Bets available upon settlement of the qualifying bet. 50 Free 🎅 Spins on Big
Bass Bonanza (£0.10 per spin) credited on settlement of qualifying Acca bet. No
wagering requirements on free 🎅 spin winnings. Debit Card deposit only (exclusions
apply). This offer is valid 7 days from the new account being registered. 🎅 18+
BeGambleAware. Bet the Responsible Way. Full terms apply. Grosvenor Double the Odds on
your First Bet New customer offer 🎅 available via The Telegraph Claim offer T&Cs apply.
New Customers. Max £10 (Excl. Paypal). 100% Odds Boost Token. T&Cs Apply. 🎅 T&cs Apply.
18 +. Begambleaware Bwin £20 Backup Bet New customer offer available via The Telegraph
Claim offer T&Cs apply. 🎅 18+ | New UK players only | Min deposit req. £10 | Certain
deposit methods excluded | Place 1 sport 🎅 bet (3+ selections) | Excl Horse Racing | Min
stake £10 | Max stake £20 | Min Odds 2/1 (3.0) 🎅 | Max FreeBet £20 for football only |
FreeBet valid for 7 days | FreeBet stake not returned | T&Cs 🎅 apply. NetBet Bet £5 get
£10 in free bets New customer offer available via The Telegraph Claim offer T&Cs apply.
🎅 Min Odds 3/1 (4.00), Min 3 Selections. Free Bet Valid For 7 Days. ThePools Get £20 in
Free Bets When 🎅 you deposit and bet £10 New customer offer available via The Telegraph
Claim offer T&Cs apply. 18+, UK only Get 🎅 2 x £10 free bets when you register and bet
£10 on your mobile. Applies to first cash bet only. 🎅 2 x £10 free bets have min odds
Evens. Cashed out, Void or ‘Draw No Bet’ wagers do not qualify 🎅 for this promotion. Free
Bets credited by midday the day after bet settlement. 7-day bonus expiry. Available
once per customer. 🎅 Full T&Cs apply. Luckland Bet £10 and get £20 in free bets New
customer offer available via The Telegraph Claim 🎅 offer T&Cs apply. New customers only.
Max one £20 free bet. Minimum deposit £10. Qualifying bets must be placed at 🎅 odds of
1/1 or greater on a single or combo bet. Paid as bonus token valid for a bet placed
🎅 using the bet builder feature, with min 4/5 odds req - valid for 14 days. Skrill,
neteller & paypal not 🎅 eligible. T&c apply, 18+. BeGambleAware DAZN Bet Bet £5 Get £5 as
a Free Bet + 10 Free Spins New 🎅 customer offer available via The Telegraph Claim offer
T&Cs apply. New customers only. Min £5 deposit and bet on odds 🎅 1/2 or greater required.
Free bet and free spins issued within 24 hours of qualifying bet being settled. Free
bet 🎅 valid for 6 months, stake not returned. Free spins valid for 7 days, selected games
only. UK only excl Northern 🎅 Ireland. 18+ T&Cs apply. William Hill Bet £10 Get £40 in
free bets (mobile only) New customer offer available via 🎅 The Telegraph Claim offer T&Cs
apply. 18+. Play Safe. When you sign-up via Mobile using promo code P40 and place 🎅 a bet
of £10/€10 or more we will give you 4x £10/€10 free bets credited after settlement of
first qualifying 🎅 bet, free bets will expire 7 days after the qualifying bet is placed,
payment method/player/country restrictions apply. Virtual markets excluded. 🎅 #ad
bet365
Betfred BetMGM Sky Bet talkSPORT BET BetVictor 10bet BoyleSports Paddy Power
SpreadEx
Your guide to new and established betting sites 🎅 for January 2024
If you’re on
the lookout for a new betting site to join, you’ve come to the right place. 🎅 Our
extensive list for January features a range of UK bookmakers, including
well-established industry giants and exciting new players in 🎅 the online betting
arena.
Each platform mentioned below has its own exclusive welcome offer and package,
specifically designed to entice and 🎅 cater for new customers.
For those interested in
staying up to date with the latest betting sites that have recently made 🎅 waves in the
UK market, we’ve also included an additional list for you to explore. Explore this
collection and discover 🎅 the newest and most promising betting platforms
available.
Whether you’re a seasoned punter or new to the world of online betting, 🎅 our
comprehensive list will help you find the perfect betting site that aligns with your
preferences and requirements. .
Best betting 🎅 sites: What sport can I bet on this
week?
One of the highlights of the football calendar takes place this week 🎅 as the FA
Cup third round brings the top-flight teams into the competition, with two of them –
Crystal Palace 🎅 and Everton – contesting the first tie on Thursday.
There are two more
all-Premier League ties among Thursday’s three matches, as 🎅 Tottenham Hotspur face
Burnley and Wolves travel to Brentford.
Saturday’s 19 third-round games include
Sunderland vs Newcastle United and Middlesbrough vs 🎅 Aston Villa, before Arsenal vs
Liverpool and West Bromwich Albion vs Aldershot Town on Sunday demonstrate the
wide-ranging appeal of 🎅 the third-round weekend.
The cup action concludes on Monday
evening as Manchester United make the short trip to face League One 🎅 side Wigan
Athletic, the 2013 FA Cup winners who will be dreaming of causing an upset.
Elsewhere,
the PDC Championship finishes 🎅 on Wednesday night with the final at Alexandra Palace,
and there are horse racing meetings every day for which we 🎅 will bring you all the
latest news and tips.
Best betting site: CopyBet – Bet £10, get £40 in free
bets
CopyBet 🎅 is among the newer betting sites but it has quickly established itself as
a well-respected site, down in no small 🎅 part to its welcome offer.
You can get £40 in
free bets after depositing and wagering £10. The free bets come 🎅 as four £10 free bets
credited on consecutive days.
It is not just the welcome offer that makes CopyBet our
best 🎅 betting site of the week, there are other free bet offers for existing customers
and the platform is very user-friendly, 🎅 which makes it an attractive option.
How we
chose the best betting sites
Our team of experts, in collaboration with data
professionals 🎅 from the UK Bookmaker Awards, have utilised their extensive industry
knowledge and conducted qualitative analysis to create this comprehensive guide 🎅 to the
best UK betting sites for new customers.
To ensure an unbiased rating and identify the
best operators, we have 🎅 gone above and beyond by creating accounts, depositing funds
and placing bets with each bookmaker. Throughout this rigorous evaluation process, 🎅 we
place significant emphasis on the unique features offered by UK betting
sites.
Maintaining the accuracy and relevance of our list 🎅 is of utmost importance to
us. We continually review and update our rankings and assessments to reflect latest
market trends. 🎅 If new information emerges, we promptly adjust our ratings of UK betting
sites to incorporate these changes.
About the author: Connor 🎅 Whitley
I consider myself
fortunate to have transformed my passion for sports betting into a fulfilling career
that provided me with 🎅 the opportunity to generate betting-related content, including
comprehensive reviews and articles that cover a wide range of promotions.
Drawing on my
🎅 extensive personal and professional background, I have created accounts with all the
featured bookmakers on this platform and beyond. This 🎅 hands-on experience has provided
me with a deep understanding of these platforms, allowing me to see their unique
strengths and 🎅 weaknesses.
My unwavering dedication lies in providing readers with
valuable insights into the premier online betting sites in the UK. My 🎅 ultimate goal is
to empower you to make well-informed decisions by arming you with the knowledge and
expertise necessary to 🎅 navigate the world of online betting.
The UK Bookmaker Awards
In
our endeavour to create a comprehensive directory of the finest UK 🎅 betting sites, we
recognised the importance of going beyond our extensively researched expert
perspectives.
To ensure a well-rounded assessment, we have 🎅 taken into consideration the
outcomes of the UK Bookmaker Awards (UKBA), an annual event that recognises excellence
in categories such 🎅 as betting experience, customer service, and odds – all of which
align with customer preferences.
The UKBA results are derived from 🎅 monthly surveys
conducted with regular bettors. These surveys are then meticulously analysed by data
specialists who assign appropriate weighting to 🎅 the results. In the following sections,
we have included the top five award-winning sites from the UKBA in the relevant
🎅 categories, whenever they are applicable.
Our evaluation process is meticulously
designed to provide readers with the most accurate and up-to-date information 🎅 on the
leading UK betting sites. You can find out more about the UK Bookmaker Awards on its
website.
How we 🎅 chose the best betting sites: The premium categories to look out
for
When assessing the top new betting sites, we have 🎅 certain fundamental features in
mind, which we will delve into in detail later. However, it is the truly exceptional
online 🎅 betting sites that distinguish themselves with their premium qualities. In the
coming sections, we will highlight some of these distinctive 🎅 characteristics.
Range of
markets
While established bookmakers typically cater to popular markets such as major
football leagues and horse racing, not all 🎅 of them extend their offerings to more niche
sports, events or even markets on reality TV shows such as Love 🎅 Island and I'm a
Celebrity...
In our evaluation process, we go beyond assessing the range of offerings
and also consider the 🎅 comprehensiveness of football markets, including specific details
such as player fouls that may not be covered by certain bookmakers.
To assist 🎅 readers
in finding operators that provide the broadest variety of markets, we have included the
top five recommendations from the 🎅 UK Bookmaker Awards in the table. These
recommendations are based on the awards’ recognition of operators with exceptional
market coverage.
Streaming
The 🎅 inclusion of live streaming for popular sports such as
football and horse racing has become a key feature for many 🎅 bettors, and the best
online betting sites consistently recognise its significance. Prominent platforms such
as bet365 offer live streaming for 🎅 leagues such as La Liga and Serie A.
In our
evaluation of the leading UK betting sites, we consider the availability 🎅 of live
streams, the related deposit and betting conditions and how they contribute to the
overall platform.
The importance of live 🎅 streaming is reflected in the betting
experience category of the UK Bookmaker Awards. This allows us to showcase the top 🎅 five
bookmakers based on their performance in this area, highlighting their dedication to
delivering an exceptional live-streaming experience for users.
Bookmaker 🎅 Rank ZetBet
1st William Hill 2nd bet365 3rd LiveScore Bet 4th Virgin Bet 5th
Bet builders
In the
past few years, the 🎅 popularity and usage of bet builders in football betting have grown
rapidly, making it one of the fastest-growing features among 🎅 punters. Bet builders
enable you to combine multiple choices within a game, creating attractive and high
odds.
However, it’s important to 🎅 note that not all bookmakers offer the same range of
markets or allow the combination of selections across different events. 🎅 This factor
plays a significant role in our rankings. We consider the availability and flexibility
of bet builders when evaluating 🎅 the top UK betting sites to ensure we provide a
comprehensive assessment.
Early payout
The early payout feature has become a notable
🎅 innovation among popular bookmakers such as bet365, Sky Bet and Paddy Power. While the
specific details of such promotions may 🎅 vary among bookies, the core concept remains
consistent. If the football team you have placed a wager on takes a 🎅 2-0 lead, you will
receive a full payout regardless of the final outcome of the match. It is important to
🎅 mention that this promotion may not be available in other markets where the odds are
slightly higher.
Bookmaker Rank bet365 1st 🎅 Sky Bet 2nd Unibet 3rd William Hill 4th
Betway 5th
For example, say you had bet on Nottingham Forest to defeat 🎅 Manchester
United on August 26. After just four minutes, when Willy Boly scored Forest’s second
goal, you would have received 🎅 your payout. Even though United eventually came from
behind to win 3-2, it would not have affected your bet since 🎅 you would have already
received your winnings when Boly’s header found the back of the net.
Best-odds
guaranteed promotions
If you have 🎅 the horse racing bug, you will want to bet with a
bookmaker that has best-odds guaranteed so you can maximise 🎅 your winnings, especially
for the biggest events in the calendar, such as Cheltenham, the Grand National, the
Derby, Royal Ascot 🎅 and Glorious Goodwood.
While a lot of the biggest bookmakers will
have this as standard practice it is not universal across 🎅 the whole of the industry so
it certainly came into our consideration when creating our list. A best-odds guaranteed
promotion 🎅 is considered in the UKBA horse racing odds category, the top five from the
recent awards is shown in the 🎅 table below.
Best new betting sites
Now we have
considered and justified our list of the best betting sites, it is time 🎅 to look at the
UK’s best new betting sites.
As these are often smaller than the best betting sites and
less 🎅 established, they may not have the same features as the best betting sites so
below, we discuss some of the 🎅 more basic features that we consider when ranking the
best new betting sites.
For now, here is a table of the 🎅 best new online betting sites
for you to take a look at.
Bookmaker Rank bet365 1st Ladbrokes 2nd 888sport 3rd Unibet
🎅 4th Sky Bet 5th
New betting sites UK: Best offer this week
Spreadex
The current new
customer offer from Spreadex is among the 🎅 very best from new betting sites and even
rivals those from the biggest and most popular UK betting sites.
For an
🎅 industry-standard £10 deposit you can unlock £40 in free bets. These are credited in a
way that allows you to 🎅 fully explore the Spreadex platform. You unlock two free £10
fixed-odds bets as well as two free £5 total goals 🎅 football spread bets and two £5
racing winning favourites spread bets.
After you have used the Spreadex new customer
offer, you 🎅 can enjoy the rest of the unique platform that offers both a traditional
sportsbook and betting exchange, essentially giving you 🎅 access to two distinct
bookmakers.
BetMGM Bet £10 Get £40 in Free Bets New customer offer available via The
Telegraph Claim 🎅 offer T&Cs apply. New cust only. 3 days to claim & 7 days to place a
qualifying bet to receive 🎅 4x Free Bets: 1 x £10 Horse racing, 1 x £10 Free Bet Builder,
1 x £10 Acca and 1 🎅 x £10 Football. 7 day expiry. Exclusions apply. Stake not returned.
T&Cs apply. CopyBet Bet £10 Get £40 in Free 🎅 Bets New customer offer available via The
Telegraph Claim offer T&Cs apply. 18+ only. New customers only. For verified UK 🎅 clients
only. The qualifying bet should start at £10 and have 1.5 or greater odds. Following
the qualifying bet, you 🎅 will receive 4 free bets that can be used one after another.
Each free bet lasts for 7 days. Single 🎅 bet only. Pre-Match or Live. No Cash-Out. Max
payout – £500. T&Cs Apply. talkSPORT BET Get Up To £40 In 🎅 Football Free Bets (Mobile
Only) New customer offer available via The Telegraph Claim offer T&Cs apply. 18+ New
customers only. 🎅 Opt in & bet via mobile up to £40 (min. £20) on any football market at
odds of 2.00+, in 🎅 7 days. Get up to £40 in free bets on selected markets. Bonuses
expire in 7 days. Card payments & 🎅 Apple Pay only. Click for T&Cs. begambleaware |
Please gamble responsibly. Bzee Bet Bet £10 and get a £10 free 🎅 bet New customer offer
available via The Telegraph Claim offer T&Cs apply. 18+. New Customers Only. Max one
£10 Free 🎅 Bet. Qualifying bets at Odds of 1/1(2.00) or greater. Paid as Bonus Token with
Min 4/5(180) Odds Req. Skrill, Neteller 🎅 & Paypal not eligible.BeGambleAware. T&Cs
apply. Rhino Bet Bet £25 get a £10 free bet New customer offer available via 🎅 The
Telegraph Claim offer T&Cs apply. 18+. New customers only. min. odds Evs. Customers
must residents of the UK/IE. Sign 🎅 Up using the promo code b25g10fb and make a minimum
deposit of £25. Place a minimum £25 bet on any 🎅 selection with minimum odds of evens
(2.0) and receive a £10 free bet upon bet settlement. To qualify you must 🎅 bet a minimum
£25 in the promotional period and within 24 hours of Sign Up. Free bet credits will be
🎅 subject to an expiry period of 7 days from date of issue. Rhino’s Terms & Conditions
apply to this promotion. 🎅 Planet Sport Bet Bet £10 Get £10 in Free Bets New customer
offer available via The Telegraph Claim offer T&Cs 🎅 apply. 18+, New customers sign up
with code "bet10get10". Deposit £10 or more and place a £10 bet at min 🎅 odds 2.0. Get a
£10 free bet. Free bets expire after 7 days. Full terms apply. 18+ BeGambleAware. 10bet
50% 🎅 up to £50 welcome bonus - use bonus code PLAY10 New customer offer available via
The Telegraph Claim offer T&Cs 🎅 apply. New bettors; Code PLAY10; Wager deposit & bonus
8x; Max qualifying bet stake=initial bonus; Valid 60 days; Min odds, 🎅 bet and payment
method exclusions apply; T&C apply; 18+ Parimatch Bet £10 Get £30 In Free Bets New
customer offer 🎅 available via The Telegraph Claim offer T&Cs apply. 18+ New customers
only. Opt in, and bet £10 on football markets 🎅 (odds 2.00+). No cash out. Get 6x£5
football free bets at specified odds for set markets, which expire after 7 🎅 days. Offer
valid from 12:00 UK Time on 25/08/2024. Card payments only. T&Cs apply.
http://begambleaware | Please gamble responsibly. SBK 🎅 Bet £10, Get £30 in free bets -
use Promo code: TELMAX New customer offer available via The Telegraph Claim 🎅 offer T&Cs
apply. New UK customers only. Min £10 first deposit using Debit Card. Place a bet of
£10 at 🎅 min odds of 1.5 and get £10. Further £10 credited after 7 days and a further £10
credited after 14 🎅 days. Full T&Cs apply.18+. http://BeGambleAware. DAZN Bet Bet £5 Get
£5 as a Free Bet + 10 Free Spins New 🎅 customer offer available via The Telegraph Claim
offer T&Cs apply. New customers only. Min £5 deposit and bet on odds 🎅 1/2 or greater
required. Free bet and free spins issued within 24 hours of qualifying bet being
settled. Free bet 🎅 valid for 6 months, stake not returned. Free spins valid for 7 days,
selected games only. UK only excl Northern 🎅 Ireland. 18+ T&Cs apply. LiveScore Bet Bet
£10 get £20 in free bets New customer offer available via The Telegraph 🎅 Claim offer
T&Cs apply. New members. £10 min deposit & bet on sportsbook, placed & settled at 1.5
min odds 🎅 within 14 days of sign-up. Win part of the E/W bets. 2 non-withdrawable £10
Free Bet Tokens: accept in 7 🎅 days, valid for 7 days from acceptance (ex E/Ws &
Multiples), stakes not returned. Click here for full T&Cs. Bet 🎅 Responsibly.
http://BeGambleAware . 18+ T&Cs apply. Hollywood Bets Up to £30 Money back as Free Bets
+ 20 Free Spins 🎅 New customer offer available via The Telegraph Claim offer T&Cs apply.
18+. New customers only. Within 3 days of registration, 🎅 place a minimum £10 qualifying
bet at minimum odds of 1.5 (1/2) as their first bet that is subsequently resulted 🎅 as a
loss. Within 3 days of registration, place a second and third minimum £10 qualifying
bets on Racing Markets 🎅 at minimum odds of 1.5 (1/2) that subsequently resulted as a
loss. All qualifying bets must be placed on different 🎅 events. T&Cs apply. BeGambleAware
Mr Play Bet £10 Get £15 in free bets, use bonus code TELEPLAY New customer offer
🎅 available via The Telegraph Claim offer T&Cs apply. 18+, Welcome Bonus: New Players
only, 1st Deposit, Min Deposit: £10, max 🎅 £15 bonus, valid for 14 days, bets must be
placed at a min. odds of 1/1 (2.00) or greater and 🎅 be settled within 14 days of
placement. System bets no eligible. _ Luckland Bet £10 and get £20 in free 🎅 bets New
customer offer available via The Telegraph Claim offer T&Cs apply. New customers only.
Max one £20 free bet. 🎅 Minimum deposit £10. Qualifying bets must be placed at odds of
1/1 or greater on a single or combo bet. 🎅 Paid as bonus token valid for a bet placed
using the bet builder feature, with min 4/5 odds req - 🎅 valid for 14 days. Skrill,
neteller & paypal not eligible. T&c apply, 18+. BeGambleAware BetUK Bet £10 get £30 in
🎅 free bets New customer offer available via The Telegraph Claim offer T&Cs apply. 18+ .
New customers only. Deposit & 🎅 Place a Bet within 7 days, and settle a £10 minimum bet
at odds of 4/5 (1.8) or greater, to 🎅 be credited with 3x £10 Free Bets: 1 x £10 Horse
Racing, 1 x £10 Free Bet Builder and 1 🎅 x £10 Football. 7 day expiry. Stake not
returned. T&Cs Apply. BeGambleAware. Lottoland Bet £5 and get it back as 🎅 a free bet
should it lose New customer offer available via The Telegraph Claim offer T&Cs apply.
£5 Stake Back 🎅 as a free bet, if your first bet loses. New customers only. 18+, Opt in
required before placing first bet. 🎅 Minimum bet £5. Max Free bet £5. Free bet credited
within 72hrs. begambleaware T&Cs apply. Matchbook Money back as a 🎅 free bet up to £20 if
your first bet loses New customer offer available via The Telegraph Claim offer T&Cs
🎅 apply. The user must enter the Code ‘MB20’ during registration Minimum Odds of 1.8 for
first bet to qualify. Losses 🎅 will be refunded on first bet only, as a free bet - up to
£20. Users cannot back and lay 🎅 the same selection on the first bet. Qualifying bets
open to Exchange, Matchbook Zero & Multiples Only open to users 🎅 who deposit via debit
card. New Customers Only. 18+. Be Gamble Aware. 21luckybet Bet £20 & Get £40 Free Bet
🎅 New customer offer available via The Telegraph Claim offer T&Cs apply. New Players Only
| Min £20 qualifying bets stake 🎅 not returned | Free bet – one-time stake of £40, min
odds 1.5, stake not returned | 1X wager the 🎅 winnings | Wager from real balance first |
Wager calculated on bonus bets only | Max conversion: £200 | Valid 🎅 for 7 Days from
issue | Withdrawal requests void all active/pending bonuses | Excluded Skrill and
Neteller deposits | Full 🎅 Terms apply. 18+ Begambleaware. SpreadEx Bet £10 get £40 New
customer offer available via The Telegraph Claim offer T&Cs apply. 🎅 Join and place a £10
fixed odds bet at odds of 1/2 or greater. Once the bet is settled, get 🎅 a £10 free fixed
odds bet plus a £5 free Total Goals football spread bet and a £5 racing Winning
🎅 Favourites spread bet. The second £10 free fixed odds bet, £5 free Total Goals football
spread bet, and £5 racing 🎅 Winning Favourites spread bet will be credited 24 hours
later. Free bets expire in 28 days if unused. Promotions available 🎅 to 18+ aged
individuals. New customers only. T&Cs apply. http://Begambleaware. All British Sport
Always 10% cashback on sports bets and 🎅 casino New customer offer available via The
Telegraph Claim offer T&Cs apply. Cashback is cash without restrictions. Full T&C's
apply. 🎅 No Max cashout. Gambling can be addictive. Play responsibly. T&C's apply.
BeGambleAware. 18+. Virgin Bet Bet £10 get £20 in 🎅 free bets New customer offer
available via The Telegraph Claim offer T&Cs apply. New members. £10 min deposit & bet
🎅 on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of
E/W bets. 2 🎅 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days
from acceptance (ex. E/Ws & Multiples), stakes 🎅 not returned. Click here for Rules &
Exclusions. Bet Responsibly. BeGambleAware Unibet Money Back as Bonus up to £40 + 🎅 £10
Casino Bonus New customer offer available via The Telegraph Claim offer T&Cs apply. 18+
begambleaware. New customers only. Min 🎅 deposit £10. Money back as bonus if first sports
bet loses. Wagering requirements: sportsbook 3x at min. odds of 1.40 🎅 (2/5), casino 50x.
Unless forfeited the sportsbook bonus must be wagered before using the casino bonus.
Bonus expires 7 days 🎅 after opt-in. Visit Unibet.co.uk for full T&C's. BritainBet Bet
£25 Get £50 Free Bet New customer offer available via The 🎅 Telegraph Claim offer T&Cs
apply. New Players Only. Min £ 25 qualifying bets stake not returned. Free bet -
one-time 🎅 stake of £ 25, min odds 1.5, stake not returned. 1X wager the winnings. Wager
from real balance first. Wager 🎅 calculated on bonus bets only. Max conversion: £200.
Valid for 7 Days from issue. Withdrawal requests void all active/pending bonuses.
🎅 Excluded Skrill and Neteller deposits. Full Terms apply. 18+ only | T&C Apply | Please
play responsibly | begambleaware. Kwiff 🎅 Bet £10 Get a £20 Surprise Bet New customer
offer available via The Telegraph Claim offer T&Cs apply. New customers 🎅 & 18+ only.
Min. deposit of £/€10. Qualifying real money bet of £/€10. Min odds greater than or
equal to 🎅 1.5 required. E/W bets excluded. Offer credited ThePools Get £20 in Free Bets
When you deposit and bet £10 New 🎅 customer offer available via The Telegraph Claim offer
T&Cs apply. 18+, UK only Get 2 x £10 free bets when 🎅 you register and bet £10 on your
mobile. Applies to first cash bet only. 2 x £10 free bets have 🎅 min odds Evens. Cashed
out, Void or ‘Draw No Bet’ wagers do not qualify for this promotion. Free Bets credited
🎅 by midday the day after bet settlement. 7-day bonus expiry. Available once per
customer. Full T&Cs apply. Bwin £20 Backup 🎅 Bet New customer offer available via The
Telegraph Claim offer T&Cs apply. 18+ | New UK players only | Min 🎅 deposit req. £10 |
Certain deposit methods excluded | Place 1 sport bet (3+ selections) | Excl Horse
Racing | 🎅 Min stake £10 | Max stake £20 | Min Odds 2/1 (3.0) | Max FreeBet £20 for
football only | 🎅 FreeBet valid for 7 days | FreeBet stake not returned | T&Cs apply.
Midnite Bet £10 And Get £20 In 🎅 Free Bets + 50 free spins New customer offer available
via The Telegraph Claim offer T&Cs apply. 18+ New UK 🎅 customers. Bet £10 on accas with
4+ legs, min odds 3/1 (4.0). Get 4x £5 Free Bets and 50 Free 🎅 Spins, valid for 7 days on
selected bets and games only. T&Cs apply. http://BeGambleAware.
Join and place a £10
fixed odds 🎅 bet at odds of 1/2 or greater. Once the bet is settled, get a £10 free
fixed-odds bet plus a 🎅 £5 free total goals football spread bet and a £5 racing winning
favourites spread bet. The second free £10 fixed-odds 🎅 bet, free £5 total goals football
spread bet, and £5 racing winning favourites spread bet will be credited 24 hours
🎅 later. Free bets expire in 28 days if unused. Promotions available to 18+ aged
individuals. New customers only. T&Cs apply. 🎅 BeGambelAware.
How we choose the best new
betting sites: What to look out for
Welcome offer
The first thing you look for when
🎅 selecting a new bookmaker is the best welcome offer, and companies compete to provide
the most attractive promotion. It is 🎅 recommended that you search for the highest number
of free bets and bonuses with the lowest deposit requirement.
Our evaluation takes 🎅 into
account the different amount of free bets provided by a bookmaker, as well as the other
elements that each 🎅 offer can provide to its individual customers. These factors include
wagering requirements, the validity period of free bets, the time 🎅 required to obtain
them and how they are credited.
Wagering requirements commonly accompany the best
offers across the UK and frequently 🎅 cause difficulties for new and experienced bettors
with their occasionally perplexing nature. Should a bookmaker’s welcome offer feature
wagering obligations, 🎅 and many of them do not, they must be easily understandable and
not overly burdensome to qualify for our list.
Free 🎅 bets are usually available for
seven days, although this may vary depending on the bookmaker. Free bets are frequently
credited 🎅 to your account immediately after making a qualifying deposit or bet, but they
may be awarded only after your qualifying 🎅 bet has been settled. They come in various
combinations, such as a single £30 bet or two £15 punts.
Security
With the 🎅 significance
of online betting regulations, it’s natural for punters to have apprehensions, notably
when it comes to new and less 🎅 well-known online betting sites. To alleviate these
concerns, every bookmaker on our list holds a UK Gambling Commission licence. Moreover,
🎅 we have thoroughly examined and placed bets with all the operators featured on our
website, ensuring that they are the 🎅 safest and securest options for users to bet
with.
Some are also commissioned by gambling commissions around the world, and we 🎅 have
the significant terms and conditions below each of the operators. We strongly recommend
you read the full terms and 🎅 conditions on the individual sign-up pages once you click
through.
Payment methods
Each bookmaker has its own different way of depositing and
🎅 withdrawing funds and we judge the best on some select criteria. We are looking for
online betting sites that have 🎅 the lowest deposits, quickest transactions and most
varied payment methods for customers, including e-wallets and PayPal, which are being
used 🎅 more and more by punters.
Bookmaker Rank bet365 1st Unibet 2nd SBK 3rd 888sport
4th Coral 5th
It is important that bookmakers 🎅 ensure customers can freely deposit and
withdraw their money simply and safely when using a betting site with that being 🎅 the
most vital part for many. Punters regularly raise concerns about operators if these
basic functions are difficult. The variables 🎅 here include how long you have to wait for
your withdrawal to reach your account, which is usually five working 🎅 days, and who has
the lowest withdrawal amount.
The results of the banking award at the 2024 UKBA can be
found 🎅 in the table below.
Existing customer promotions
Existing customer promotions are
not limited to loyalty rewards but these do play a major 🎅 part in our rankings.
A lot of
leading bookmakers have reward clubs that encourage you to bet regularly by promising a
🎅 free bet when you have stake a certain amount within a week, with one of the best being
Sky Bet.
The 🎅 best new betting sites in the UK are likely not to have loyalty clubs but
there are other existing customer 🎅 promotions that we look out for.
Bookmaker Rank
Sportingbet 1st Coral 2nd Ladbrokes 3rd Unibet 4th LiveScore Bet 5th
These include
free-to-play 🎅 games, regular price boosts, free spins and money-back specials where you
will receive your money back if the outcome you 🎅 backed fails to land.
The top five in
the UKBA existing customer promotions category can be found below.
Mobile betting and
desktop 🎅 experience
Almost all punters now like to bet via their mobile devices through
various apps. Therefore, we have of course considered 🎅 the difference between UK betting
sites’ websites and apps. Both have to be clearly laid out and easy to navigate, 🎅 and
there should be no major differences between the two.
It is always absolutely vital
that the most watched and biggest 🎅 sporting events on the calendar are right at the top
of the home page for customers in standout view so 🎅 that they can see them as soon as
they head on to the site, with ease of access and navigation 🎅 important to finding the
most popular markets.
There needs to be a variety of in-play markets as well as
forthcoming events, 🎅 such as having imminent fixtures visible on the home page.
Navigation to each market should be simple and each function, 🎅 such as cashing out,
should be clear for the user to see.
Bookmaker Rank Betfred #1 Mansion Bet #2 Unibet #3
🎅 Coral #4 BetVictor #5
A full list of the best betting apps can be found here.
Top 10
best betting sites for 🎅 January 2024
Here are the top 10 best betting sites for January
2024. We review each bookmaker regularly and update our 🎅 list accordingly to ensure we
are providing objective analysis that helps you, the punter, choose which online
betting site is 🎅 best for your specific needs.
