Best betting sites UK: January 2024
Check out these offers:
bet365 Bet £10 get £30 in free bets New customer offer available 💶 via The Telegraph Claim offer T&Cs apply. Min deposit requirement. Free Bets are paid as Bet Credits and are available 💶 for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns 💶 exclude Bet Credits stake. Time limits and T&Cs apply. Registration required. Betfred Get £40 In Bonuses When You Stake £10, 💶 use promo code WELCOME40 New customer offer available via The Telegraph Claim offer T&Cs apply. New UK 18+ only. Register 💶 with promo code WELCOME40, Bet £10+ on Sports in one transaction. Get £30 Free Bets & £10 free spins within 💶 10hrs of bet settlement. Bonuses expire 7 days after issue. Min odds, eligibility & payment exclusions apply. Full T&Cs apply. 💶 BetMGM Bet £10 Get £40 in Free Bets New customer offer available via The Telegraph Claim offer T&Cs apply. New 💶 cust only. 3 days to claim & 7 days to place a qualifying bet to receive 4x Free Bets: 1 💶 x £10 Horse racing, 1 x £10 Free Bet Builder, 1 x £10 Acca and 1 x £10 Football. 7 💶 day expiry. Exclusions apply. Stake not returned. T&Cs apply. Sky Bet £30 In Free Bets When You Place Any Bet 💶 New customer offer available via The Telegraph Claim offer T&Cs apply. New Customers Only. First Single & E/W Bet Only. 💶 5p Minimum Stake. Odds Of 1/1 Or Greater. 3 X £10 Bet Tokens. Free Bet Stakes Not Included In Returns. 💶 Free Bets Exclude Virtuals. Free Bets Are Non Withdrawable. Free Bets Expire After 30 Days. Eligibility Restrictions And Further T&cs 💶 Apply. 18+. http://begambleaware. talkSPORT BET Get Up To £40 In Football Free Bets (Mobile Only) New customer offer available via 💶 The Telegraph Claim offer T&Cs apply. 18+ New customers only. Opt in & bet via mobile up to £40 (min. 💶 £20) on any football market at odds of 2.00+, in 7 days. Get up to £40 in free bets on 💶 selected markets. Bonuses expire in 7 days. Card payments & Apple Pay only. Click for T&Cs. begambleaware | Please gamble 💶 responsibly. BetVictor Bet £10 Get £40 in Bonuses + 50 Free Spins New customer offer available via The Telegraph Claim 💶 offer T&Cs apply. 18+ New customers only. Opt in, bet min £10 on any Sports market at min odds of 💶 evens (2.00). No cash out. Get £40 in Free Bets on selected markets and 50 Free Spins on Fishin' Christmas 💶 Pots of Gold. Free Bets and Free Spins expire in 7 days. Debit Card/Apple Pay Payments only. T&Cs Apply, see 💶 below. begambleaware | Please gamble responsibly. 10bet 100% up to £50 welcome bonus New customer offer available via The Telegraph 💶 Claim offer T&Cs apply. New bettors; Wager deposit & bonus 8x; Max qualifying bet stake=initial bonus; Valid 60 days; Min 💶 odds, bet and payment method exclusions apply; T&C apply; 18+. BoyleSports Bet £10 Get £20 + £10 Casino Bonus + 💶 Join our £50K Giveaway New customer offer available via The Telegraph Claim offer T&Cs apply. New UK customers (Excluding NI) 💶 only. Mobile Exclusive. £30 in FREE Bets (FB) as £20 in sports bets & a £10 casino bonus (CB). Min 💶 Deposit £10. Min stake £10. Min odds Evs. FB applied on 1st settlement of any qualifying bet. FB 7-day expiry. 💶 1 FB offer per customer, household & IP address only. Account & Payment restrictions. 14 days to accept £10 CB, 💶 then active for 3 days. CB 5x wagering & max redeemable £100. Game restrictions apply. Cashed out/Free Bets won’t apply. 💶 30 days to qualify. 18+. T&Cs apply. **18+. Opt in. Promo runs 00:00 GMT 11/12/23 to 23:59 GMT 7/1/24. Selected 💶 customers only. Min. deposit £/€10. Every £/€10 staked on qualifying games/sports will earn 1 entry, on double entry games will 💶 earn 2 tickets (2 entries for BX cardholders). 4 random draws, 72hrs to accept, 24hrs to play. Bet & game 💶 wagering restrictions apply. <50% coverage in Golden Chips (GC) rounds. 10 GC per round. Free bets expire in 7 days. 💶 Amazon gift card rules apply. Account & Payment restrictions apply. T&Cs apply Paddy Power Bet £5 and get £20 in 💶 free bets New customer offer available via The Telegraph Claim offer T&Cs apply. New Customer offer YSKARZ. Place a min 💶 £5 bet on the sportsbook at odds of min EVS (2.0) and get £20 in free bets. Free bet rewards 💶 valid for 30 days. Only deposits via Debit Cards will qualify for this offer. T&Cs apply. Please Gamble Responsibly Paddy's 💶 Rewards Club: Get a £10 free bet when you place 5x bets of £10+. T&Cs apply. SpreadEx Bet £10 get 💶 £40 New customer offer available via The Telegraph Claim offer T&Cs apply. Join and place a £10 fixed odds bet 💶 at odds of 1/2 or greater. Once the bet is settled, get a £10 free fixed odds bet plus a 💶 £5 free Total Goals football spread bet and a £5 racing Winning Favourites spread bet. The second £10 free fixed 💶 odds bet, £5 free Total Goals football spread bet, and £5 racing Winning Favourites spread bet will be credited 24 💶 hours later. Free bets expire in 28 days if unused. Promotions available to 18+ aged individuals. New customers only. T&Cs 💶 apply. http://Begambleaware. Virgin Bet Bet £10 get £20 in free bets New customer offer available via The Telegraph Claim offer 💶 T&Cs apply. New customers online only. £/€10 min stake (if EW then min £/€10 Win + £/€10 Place). Receive £/€30 💶 Tote Credit when first bet settles. £/€10 redeemable against win/place racing bets, £/€10 redeemable against Exotics bets and £/€10 redeemable 💶 against World Pool bets. Racing and Exotics credit expires after 7 days. World Pool credit expires 17:20 on 5/8/23. Qualifying 💶 bet is the first racing pool bet added to the bet-slip. 18+. Full T&Cs apply. BeGambleaware. Unibet Money Back as 💶 Bonus up to £40 + £10 Casino Bonus New customer offer available via The Telegraph Claim offer T&Cs apply. 18+ 💶 begambleaware. New customers only. Min deposit £10. Money back as bonus if first sports bet loses. Wagering requirements: sportsbook 3x 💶 at min. odds of 1.40 (2/5), casino 50x. Unless forfeited the sportsbook bonus must be wagered before using the casino 💶 bonus. Bonus expires 7 days after opt-in. Visit Unibet.co.uk for full T&C's. Coral Get £20 in Free Bets when you 💶 bet £5 New customer offer available via The Telegraph Claim offer T&Cs apply. 18+ New UK & ROI Customers only. 💶 Min deposit £5. Min first £5 bet at minimum odds 1/2 to qualify for 1x £20 free bet. Certain deposit 💶 methods and bet types excl. Free bet valid for 7 days, stake not returned. Restrictions + T&Cs apply. Tote Bet 💶 £10 Get £30 in Free Bets + 20 Free Spins New customer offer available via The Telegraph Claim offer T&Cs 💶 apply. New customers online only. £10 min stake (if EW then min £10 Win + £10 Place). Receive £30 Tote 💶 Credit + 20 Free Spins on “The Goonies” within 48 hours of qualifying bet settlement. 7-day expiry. Qualifying bet is 💶 the first racing pool bet added to the bet-slip. 18+. Full T&Cs apply. BeGambleaware. Ladbrokes Bet £5 Get £20 in 💶 Free Bets New customer offer available via The Telegraph Claim offer T&Cs apply. 18+ New UK+IRE Customers only. Certain deposit 💶 methods & bet types excl. Min first £/€5 bet within 14 days of account reg at min odds 1/2 to 💶 get 4x £/€5 free bets. Free bets available to use on selected sportsbook markets only. Free bets valid for 7 💶 days, stake not returned. Restrictions + T&Cs apply. Parimatch Bet £10 Get £30 In Free Bets New customer offer available 💶 via The Telegraph Claim offer T&Cs apply. 18+ New customers only. Opt in, and bet £10 on football markets (odds 💶 2.00+). No cash out. Get 6x£5 football free bets at specified odds for set markets, which expire after 7 days. 💶 Offer valid from 12:00 UK Time on 25/08/2024. Card payments only. T&Cs apply. http://begambleaware | Please gamble responsibly. Betfair Bet 💶 £10, get £30 in free football bet builders New customer offer available via The Telegraph Claim offer T&Cs apply. New 💶 Customer offer. Place a min £10 bet on the Sportsbook on odds of min 1/2 (1.5), get £30 in Free 💶 Bets. Rewards valid for 30 days. SMS verification required. Only deposits via cards will qualify. T&Cs apply. Please Gamble Responsibly. 💶 Mr Play Bet £10 Get £15 in free bets, use bonus code TELEPLAY New customer offer available via The Telegraph 💶 Claim offer T&Cs apply. 18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £15 bonus, valid for 💶 14 days, bets must be placed at a min. odds of 1/1 (2.00) or greater and be settled within 14 💶 days of placement. System bets no eligible. _ CopyBet Bet £10 Get £40 in Free Bets New customer offer available 💶 via The Telegraph Claim offer T&Cs apply. 18+ only. New customers only. For verified UK clients only. The qualifying bet 💶 should start at £10 and have 1.5 or greater odds. Following the qualifying bet, you will receive 4 free bets 💶 that can be used one after another. Each free bet lasts for 7 days. Single bet only. Pre-Match or Live. 💶 No Cash-Out. Max payout – £500. T&Cs Apply. Planet Sport Bet Bet £10 and get £10 in free bets New 💶 customer offer available via The Telegraph Claim offer T&Cs apply. 18+, New customers sign up with code "bet10get10". Deposit £10 💶 or more and place a £10 bet at min odds 2.0. Get a £10 free bet. Free bets expire after 💶 7 days. Full terms apply. 18+ BeGambleAware. SBK Bet £10, Get £30 in free bets - use Promo code: TELMAX 💶 New customer offer available via The Telegraph Claim offer T&Cs apply. New UK customers only. Min £10 first deposit using 💶 Debit Card. Place a bet of £10 at min odds of 1.5 and get £10. Further £10 credited after 7 💶 days and a further £10 credited after 14 days. Full T&Cs apply.18+. http://BeGambleAware. BetUK Bet £10 get £30 in free 💶 bets New customer offer available via The Telegraph Claim offer T&Cs apply. 18+ . New customers only. Deposit & Place 💶 a Bet within 7 days, and settle a £10 minimum bet at odds of 4/5 (1.8) or greater, to be 💶 credited with 3x £10 Free Bets: 1 x £10 Horse Racing, 1 x £10 Free Bet Builder and 1 x 💶 £10 Football. 7 day expiry. Stake not returned. T&Cs Apply. BeGambleAware. LiveScore Bet Bet £10 get £20 in free bets 💶 New customer offer available via The Telegraph Claim offer T&Cs apply. New members. £10 min deposit & bet on sportsbook, 💶 placed & settled at 1.5 min odds within 14 days of sign-up. Win part of the E/W bets. 2 non-withdrawable 💶 £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex E/Ws & Multiples), stakes not 💶 returned. Click here for full T&Cs. Bet Responsibly. http://BeGambleAware . 18+ T&Cs apply Fafabet Up to £70 Free Bet + 💶 £20 Casino Bonus New customer offer available via The Telegraph Claim offer T&Cs apply. 18+. New customers only. A "Qualifying 💶 Bet" is a first settled real money single or multiple bet of £10.00 or more placed at odds of 1/1 💶 (2.0) or greater. If you place a £10 bet you'll receive a £5 free bet + £5 Casino Bonus up 💶 to 24 hours after your qualifying bet has been settled. If you place a £100 or More bet you'll receive 💶 your £20 free bet +£10 Casino Bonus up to 24 hours after your qualifying bet has been settled. If your 💶 Sportsbook account losses at the end of the first day (the day ends at 23:59), you'll get back 50% of 💶 the losses as a Free Bet up to £70 + £20 Casino Bonus. T&Cs apply. BeGambleAware. Casumo 100% Back as 💶 a Free Bet up to £25 New customer offer available via The Telegraph Claim offer T&Cs apply. New customers only. 💶 Min stake £5. Min odds 2.0. Max £25 back as a Free Bet on losing bets only. 7 days to 💶 use free bet at odds 2.0+. Play responsibly BeGambleAware • T&Cs apply. Bzee Bet Bet £10 and get a £10 💶 free bet New customer offer available via The Telegraph Claim offer T&Cs apply. 18+. New Customers Only. Max one £10 💶 Free Bet. Qualifying bets at Odds of 1/1(2.00) or greater. Paid as Bonus Token with Min 4/5(180) Odds Req. Skrill, 💶 Neteller & Paypal not eligible.BeGambleAware. T&Cs apply. Matchbook Money back as a free bet up to £20 if your first 💶 bet loses New customer offer available via The Telegraph Claim offer T&Cs apply. The user must enter the Code ‘MB20’ 💶 during registration Minimum Odds of 1.8 for first bet to qualify. Losses will be refunded on first bet only, as 💶 a free bet - up to £20. Users cannot back and lay the same selection on the first bet. Qualifying 💶 bets open to Exchange, Matchbook Zero & Multiples Only open to users who deposit via debit card. New Customers Only. 💶 18+. Be Gamble Aware. 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T&Cs apply. http://BeGambleAware. 21luckybet Bet £20 & Get £40 Free Bet New customer offer available via 💶 The Telegraph Claim offer T&Cs apply. New Players Only | Min £20 qualifying bets stake not returned | Free bet 💶 – one-time stake of £40, min odds 1.5, stake not returned | 1X wager the winnings | Wager from real 💶 balance first | Wager calculated on bonus bets only | Max conversion: £200 | Valid for 7 Days from issue 💶 | Withdrawal requests void all active/pending bonuses | Excluded Skrill and Neteller deposits | Full Terms apply. 18+ Begambleaware. BritainBet 💶 Bet £25 Get £50 Free Bet New customer offer available via The Telegraph Claim offer T&Cs apply. New Players Only. 💶 Min £ 25 qualifying bets stake not returned. Free bet - one-time stake of £ 25, min odds 1.5, stake 💶 not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. 💶 Valid for 7 Days from issue. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply. 💶 18+ only | T&C Apply | Please play responsibly | begambleaware. Betway £30 Matched Free Bet if your first Acca 💶 loses + 50 Free Spins on Big Bass Bonanza New customer offer available via The Telegraph Claim offer T&Cs apply. 💶 New UK customers only. Min Stake: £5. Maximum Free Bet: £30. First bet on a Football or Horse Racing multiple 💶 with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. 50 Free 💶 Spins on Big Bass Bonanza (£0.10 per spin) credited on settlement of qualifying Acca bet. No wagering requirements on free 💶 spin winnings. Debit Card deposit only (exclusions apply). This offer is valid 7 days from the new account being registered. 💶 18+ BeGambleAware. Bet the Responsible Way. Full terms apply. Grosvenor Double the Odds on your First Bet New customer offer 💶 available via The Telegraph Claim offer T&Cs apply. New Customers. Max £10 (Excl. Paypal). 100% Odds Boost Token. T&Cs Apply. 💶 T&cs Apply. 18 +. Begambleaware Bwin £20 Backup Bet New customer offer available via The Telegraph Claim offer T&Cs apply. 💶 18+ | New UK players only | Min deposit req. £10 | Certain deposit methods excluded | Place 1 sport 💶 bet (3+ selections) | Excl Horse Racing | Min stake £10 | Max stake £20 | Min Odds 2/1 (3.0) 💶 | Max FreeBet £20 for football only | FreeBet valid for 7 days | FreeBet stake not returned | T&Cs 💶 apply. NetBet Bet £5 get £10 in free bets New customer offer available via The Telegraph Claim offer T&Cs apply. 💶 Min Odds 3/1 (4.00), Min 3 Selections. Free Bet Valid For 7 Days. ThePools Get £20 in Free Bets When 💶 you deposit and bet £10 New customer offer available via The Telegraph Claim offer T&Cs apply. 18+, UK only Get 💶 2 x £10 free bets when you register and bet £10 on your mobile. Applies to first cash bet only. 💶 2 x £10 free bets have min odds Evens. Cashed out, Void or ‘Draw No Bet’ wagers do not qualify 💶 for this promotion. Free Bets credited by midday the day after bet settlement. 7-day bonus expiry. Available once per customer. 💶 Full T&Cs apply. Luckland Bet £10 and get £20 in free bets New customer offer available via The Telegraph Claim 💶 offer T&Cs apply. New customers only. Max one £20 free bet. Minimum deposit £10. Qualifying bets must be placed at 💶 odds of 1/1 or greater on a single or combo bet. Paid as bonus token valid for a bet placed 💶 using the bet builder feature, with min 4/5 odds req - valid for 14 days. Skrill, neteller & paypal not 💶 eligible. T&c apply, 18+. BeGambleAware DAZN Bet Bet £5 Get £5 as a Free Bet + 10 Free Spins New 💶 customer offer available via The Telegraph Claim offer T&Cs apply. New customers only. Min £5 deposit and bet on odds 💶 1/2 or greater required. Free bet and free spins issued within 24 hours of qualifying bet being settled. Free bet 💶 valid for 6 months, stake not returned. Free spins valid for 7 days, selected games only. UK only excl Northern 💶 Ireland. 18+ T&Cs apply. William Hill Bet £10 Get £40 in free bets (mobile only) New customer offer available via 💶 The Telegraph Claim offer T&Cs apply. 18+. Play Safe. When you sign-up via Mobile using promo code P40 and place 💶 a bet of £10/€10 or more we will give you 4x £10/€10 free bets credited after settlement of first qualifying 💶 bet, free bets will expire 7 days after the qualifying bet is placed, payment method/player/country restrictions apply. Virtual markets excluded. 💶 #ad
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Your guide to new and established betting sites 💶 for January 2024
If you’re on the lookout for a new betting site to join, you’ve come to the right place. 💶 Our extensive list for January features a range of UK bookmakers, including well-established industry giants and exciting new players in 💶 the online betting arena.
Each platform mentioned below has its own exclusive welcome offer and package, specifically designed to entice and 💶 cater for new customers.
For those interested in staying up to date with the latest betting sites that have recently made 💶 waves in the UK market, we’ve also included an additional list for you to explore. Explore this collection and discover 💶 the newest and most promising betting platforms available.
Whether you’re a seasoned punter or new to the world of online betting, 💶 our comprehensive list will help you find the perfect betting site that aligns with your preferences and requirements. .
Best betting 💶 sites: What sport can I bet on this week?
One of the highlights of the football calendar takes place this week 💶 as the FA Cup third round brings the top-flight teams into the competition, with two of them – Crystal Palace 💶 and Everton – contesting the first tie on Thursday.
There are two more all-Premier League ties among Thursday’s three matches, as 💶 Tottenham Hotspur face Burnley and Wolves travel to Brentford.
Saturday’s 19 third-round games include Sunderland vs Newcastle United and Middlesbrough vs 💶 Aston Villa, before Arsenal vs Liverpool and West Bromwich Albion vs Aldershot Town on Sunday demonstrate the wide-ranging appeal of 💶 the third-round weekend.
The cup action concludes on Monday evening as Manchester United make the short trip to face League One 💶 side Wigan Athletic, the 2013 FA Cup winners who will be dreaming of causing an upset.
Elsewhere, the PDC Championship finishes 💶 on Wednesday night with the final at Alexandra Palace, and there are horse racing meetings every day for which we 💶 will bring you all the latest news and tips.
Best betting site: CopyBet – Bet £10, get £40 in free bets
CopyBet 💶 is among the newer betting sites but it has quickly established itself as a well-respected site, down in no small 💶 part to its welcome offer.
You can get £40 in free bets after depositing and wagering £10. The free bets come 💶 as four £10 free bets credited on consecutive days.
It is not just the welcome offer that makes CopyBet our best 💶 betting site of the week, there are other free bet offers for existing customers and the platform is very user-friendly, 💶 which makes it an attractive option.
How we chose the best betting sites
Our team of experts, in collaboration with data professionals 💶 from the UK Bookmaker Awards, have utilised their extensive industry knowledge and conducted qualitative analysis to create this comprehensive guide 💶 to the best UK betting sites for new customers.
To ensure an unbiased rating and identify the best operators, we have 💶 gone above and beyond by creating accounts, depositing funds and placing bets with each bookmaker. Throughout this rigorous evaluation process, 💶 we place significant emphasis on the unique features offered by UK betting sites.
Maintaining the accuracy and relevance of our list 💶 is of utmost importance to us. We continually review and update our rankings and assessments to reflect latest market trends. 💶 If new information emerges, we promptly adjust our ratings of UK betting sites to incorporate these changes.
About the author: Connor 💶 Whitley
I consider myself fortunate to have transformed my passion for sports betting into a fulfilling career that provided me with 💶 the opportunity to generate betting-related content, including comprehensive reviews and articles that cover a wide range of promotions.
Drawing on my 💶 extensive personal and professional background, I have created accounts with all the featured bookmakers on this platform and beyond. This 💶 hands-on experience has provided me with a deep understanding of these platforms, allowing me to see their unique strengths and 💶 weaknesses.
My unwavering dedication lies in providing readers with valuable insights into the premier online betting sites in the UK. My 💶 ultimate goal is to empower you to make well-informed decisions by arming you with the knowledge and expertise necessary to 💶 navigate the world of online betting.
The UK Bookmaker Awards
In our endeavour to create a comprehensive directory of the finest UK 💶 betting sites, we recognised the importance of going beyond our extensively researched expert perspectives.
To ensure a well-rounded assessment, we have 💶 taken into consideration the outcomes of the UK Bookmaker Awards (UKBA), an annual event that recognises excellence in categories such 💶 as betting experience, customer service, and odds – all of which align with customer preferences.
The UKBA results are derived from 💶 monthly surveys conducted with regular bettors. These surveys are then meticulously analysed by data specialists who assign appropriate weighting to 💶 the results. In the following sections, we have included the top five award-winning sites from the UKBA in the relevant 💶 categories, whenever they are applicable.
Our evaluation process is meticulously designed to provide readers with the most accurate and up-to-date information 💶 on the leading UK betting sites. You can find out more about the UK Bookmaker Awards on its website.
How we 💶 chose the best betting sites: The premium categories to look out for
When assessing the top new betting sites, we have 💶 certain fundamental features in mind, which we will delve into in detail later. However, it is the truly exceptional online 💶 betting sites that distinguish themselves with their premium qualities. In the coming sections, we will highlight some of these distinctive 💶 characteristics.
Range of markets
While established bookmakers typically cater to popular markets such as major football leagues and horse racing, not all 💶 of them extend their offerings to more niche sports, events or even markets on reality TV shows such as Love 💶 Island and I'm a Celebrity...
In our evaluation process, we go beyond assessing the range of offerings and also consider the 💶 comprehensiveness of football markets, including specific details such as player fouls that may not be covered by certain bookmakers.
To assist 💶 readers in finding operators that provide the broadest variety of markets, we have included the top five recommendations from the 💶 UK Bookmaker Awards in the table. These recommendations are based on the awards’ recognition of operators with exceptional market coverage.
Streaming
The 💶 inclusion of live streaming for popular sports such as football and horse racing has become a key feature for many 💶 bettors, and the best online betting sites consistently recognise its significance. Prominent platforms such as bet365 offer live streaming for 💶 leagues such as La Liga and Serie A.
In our evaluation of the leading UK betting sites, we consider the availability 💶 of live streams, the related deposit and betting conditions and how they contribute to the overall platform.
The importance of live 💶 streaming is reflected in the betting experience category of the UK Bookmaker Awards. This allows us to showcase the top 💶 five bookmakers based on their performance in this area, highlighting their dedication to delivering an exceptional live-streaming experience for users.
Bookmaker 💶 Rank ZetBet 1st William Hill 2nd bet365 3rd LiveScore Bet 4th Virgin Bet 5th
Bet builders
In the past few years, the 💶 popularity and usage of bet builders in football betting have grown rapidly, making it one of the fastest-growing features among 💶 punters. Bet builders enable you to combine multiple choices within a game, creating attractive and high odds.
However, it’s important to 💶 note that not all bookmakers offer the same range of markets or allow the combination of selections across different events. 💶 This factor plays a significant role in our rankings. We consider the availability and flexibility of bet builders when evaluating 💶 the top UK betting sites to ensure we provide a comprehensive assessment.
Early payout
The early payout feature has become a notable 💶 innovation among popular bookmakers such as bet365, Sky Bet and Paddy Power. While the specific details of such promotions may 💶 vary among bookies, the core concept remains consistent. If the football team you have placed a wager on takes a 💶 2-0 lead, you will receive a full payout regardless of the final outcome of the match. It is important to 💶 mention that this promotion may not be available in other markets where the odds are slightly higher.
Bookmaker Rank bet365 1st 💶 Sky Bet 2nd Unibet 3rd William Hill 4th Betway 5th
For example, say you had bet on Nottingham Forest to defeat 💶 Manchester United on August 26. After just four minutes, when Willy Boly scored Forest’s second goal, you would have received 💶 your payout. Even though United eventually came from behind to win 3-2, it would not have affected your bet since 💶 you would have already received your winnings when Boly’s header found the back of the net.
Best-odds guaranteed promotions
If you have 💶 the horse racing bug, you will want to bet with a bookmaker that has best-odds guaranteed so you can maximise 💶 your winnings, especially for the biggest events in the calendar, such as Cheltenham, the Grand National, the Derby, Royal Ascot 💶 and Glorious Goodwood.
While a lot of the biggest bookmakers will have this as standard practice it is not universal across 💶 the whole of the industry so it certainly came into our consideration when creating our list. A best-odds guaranteed promotion 💶 is considered in the UKBA horse racing odds category, the top five from the recent awards is shown in the 💶 table below.
Best new betting sites
Now we have considered and justified our list of the best betting sites, it is time 💶 to look at the UK’s best new betting sites.
As these are often smaller than the best betting sites and less 💶 established, they may not have the same features as the best betting sites so below, we discuss some of the 💶 more basic features that we consider when ranking the best new betting sites.
For now, here is a table of the 💶 best new online betting sites for you to take a look at.
Bookmaker Rank bet365 1st Ladbrokes 2nd 888sport 3rd Unibet 💶 4th Sky Bet 5th
New betting sites UK: Best offer this week
Spreadex
The current new customer offer from Spreadex is among the 💶 very best from new betting sites and even rivals those from the biggest and most popular UK betting sites.
For an 💶 industry-standard £10 deposit you can unlock £40 in free bets. These are credited in a way that allows you to 💶 fully explore the Spreadex platform. You unlock two free £10 fixed-odds bets as well as two free £5 total goals 💶 football spread bets and two £5 racing winning favourites spread bets.
After you have used the Spreadex new customer offer, you 💶 can enjoy the rest of the unique platform that offers both a traditional sportsbook and betting exchange, essentially giving you 💶 access to two distinct bookmakers.
BetMGM Bet £10 Get £40 in Free Bets New customer offer available via The Telegraph Claim 💶 offer T&Cs apply. New cust only. 3 days to claim & 7 days to place a qualifying bet to receive 💶 4x Free Bets: 1 x £10 Horse racing, 1 x £10 Free Bet Builder, 1 x £10 Acca and 1 💶 x £10 Football. 7 day expiry. Exclusions apply. Stake not returned. T&Cs apply. CopyBet Bet £10 Get £40 in Free 💶 Bets New customer offer available via The Telegraph Claim offer T&Cs apply. 18+ only. New customers only. For verified UK 💶 clients only. The qualifying bet should start at £10 and have 1.5 or greater odds. Following the qualifying bet, you 💶 will receive 4 free bets that can be used one after another. Each free bet lasts for 7 days. Single 💶 bet only. Pre-Match or Live. No Cash-Out. Max payout – £500. T&Cs Apply. talkSPORT BET Get Up To £40 In 💶 Football Free Bets (Mobile Only) New customer offer available via The Telegraph Claim offer T&Cs apply. 18+ New customers only. 💶 Opt in & bet via mobile up to £40 (min. £20) on any football market at odds of 2.00+, in 💶 7 days. Get up to £40 in free bets on selected markets. Bonuses expire in 7 days. Card payments & 💶 Apple Pay only. Click for T&Cs. begambleaware | Please gamble responsibly. Bzee Bet Bet £10 and get a £10 free 💶 bet New customer offer available via The Telegraph Claim offer T&Cs apply. 18+. New Customers Only. Max one £10 Free 💶 Bet. Qualifying bets at Odds of 1/1(2.00) or greater. Paid as Bonus Token with Min 4/5(180) Odds Req. Skrill, Neteller 💶 & Paypal not eligible.BeGambleAware. T&Cs apply. Rhino Bet Bet £25 get a £10 free bet New customer offer available via 💶 The Telegraph Claim offer T&Cs apply. 18+. New customers only. min. odds Evs. Customers must residents of the UK/IE. Sign 💶 Up using the promo code b25g10fb and make a minimum deposit of £25. Place a minimum £25 bet on any 💶 selection with minimum odds of evens (2.0) and receive a £10 free bet upon bet settlement. To qualify you must 💶 bet a minimum £25 in the promotional period and within 24 hours of Sign Up. Free bet credits will be 💶 subject to an expiry period of 7 days from date of issue. Rhino’s Terms & Conditions apply to this promotion. 💶 Planet Sport Bet Bet £10 Get £10 in Free Bets New customer offer available via The Telegraph Claim offer T&Cs 💶 apply. 18+, New customers sign up with code "bet10get10". Deposit £10 or more and place a £10 bet at min 💶 odds 2.0. Get a £10 free bet. Free bets expire after 7 days. Full terms apply. 18+ BeGambleAware. 10bet 50% 💶 up to £50 welcome bonus - use bonus code PLAY10 New customer offer available via The Telegraph Claim offer T&Cs 💶 apply. New bettors; Code PLAY10; Wager deposit & bonus 8x; Max qualifying bet stake=initial bonus; Valid 60 days; Min odds, 💶 bet and payment method exclusions apply; T&C apply; 18+ Parimatch Bet £10 Get £30 In Free Bets New customer offer 💶 available via The Telegraph Claim offer T&Cs apply. 18+ New customers only. Opt in, and bet £10 on football markets 💶 (odds 2.00+). No cash out. Get 6x£5 football free bets at specified odds for set markets, which expire after 7 💶 days. Offer valid from 12:00 UK Time on 25/08/2024. Card payments only. T&Cs apply. http://begambleaware | Please gamble responsibly. SBK 💶 Bet £10, Get £30 in free bets - use Promo code: TELMAX New customer offer available via The Telegraph Claim 💶 offer T&Cs apply. New UK customers only. Min £10 first deposit using Debit Card. Place a bet of £10 at 💶 min odds of 1.5 and get £10. Further £10 credited after 7 days and a further £10 credited after 14 💶 days. Full T&Cs apply.18+. http://BeGambleAware. DAZN Bet Bet £5 Get £5 as a Free Bet + 10 Free Spins New 💶 customer offer available via The Telegraph Claim offer T&Cs apply. New customers only. Min £5 deposit and bet on odds 💶 1/2 or greater required. Free bet and free spins issued within 24 hours of qualifying bet being settled. Free bet 💶 valid for 6 months, stake not returned. Free spins valid for 7 days, selected games only. UK only excl Northern 💶 Ireland. 18+ T&Cs apply. LiveScore Bet Bet £10 get £20 in free bets New customer offer available via The Telegraph 💶 Claim offer T&Cs apply. New members. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds 💶 within 14 days of sign-up. Win part of the E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 💶 days, valid for 7 days from acceptance (ex E/Ws & Multiples), stakes not returned. Click here for full T&Cs. Bet 💶 Responsibly. http://BeGambleAware . 18+ T&Cs apply. Hollywood Bets Up to £30 Money back as Free Bets + 20 Free Spins 💶 New customer offer available via The Telegraph Claim offer T&Cs apply. 18+. New customers only. Within 3 days of registration, 💶 place a minimum £10 qualifying bet at minimum odds of 1.5 (1/2) as their first bet that is subsequently resulted 💶 as a loss. Within 3 days of registration, place a second and third minimum £10 qualifying bets on Racing Markets 💶 at minimum odds of 1.5 (1/2) that subsequently resulted as a loss. All qualifying bets must be placed on different 💶 events. T&Cs apply. BeGambleAware Mr Play Bet £10 Get £15 in free bets, use bonus code TELEPLAY New customer offer 💶 available via The Telegraph Claim offer T&Cs apply. 18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max 💶 £15 bonus, valid for 14 days, bets must be placed at a min. odds of 1/1 (2.00) or greater and 💶 be settled within 14 days of placement. System bets no eligible. _ Luckland Bet £10 and get £20 in free 💶 bets New customer offer available via The Telegraph Claim offer T&Cs apply. New customers only. Max one £20 free bet. 💶 Minimum deposit £10. Qualifying bets must be placed at odds of 1/1 or greater on a single or combo bet. 💶 Paid as bonus token valid for a bet placed using the bet builder feature, with min 4/5 odds req - 💶 valid for 14 days. Skrill, neteller & paypal not eligible. T&c apply, 18+. BeGambleAware BetUK Bet £10 get £30 in 💶 free bets New customer offer available via The Telegraph Claim offer T&Cs apply. 18+ . New customers only. Deposit & 💶 Place a Bet within 7 days, and settle a £10 minimum bet at odds of 4/5 (1.8) or greater, to 💶 be credited with 3x £10 Free Bets: 1 x £10 Horse Racing, 1 x £10 Free Bet Builder and 1 💶 x £10 Football. 7 day expiry. Stake not returned. T&Cs Apply. BeGambleAware. Lottoland Bet £5 and get it back as 💶 a free bet should it lose New customer offer available via The Telegraph Claim offer T&Cs apply. £5 Stake Back 💶 as a free bet, if your first bet loses. New customers only. 18+, Opt in required before placing first bet. 💶 Minimum bet £5. Max Free bet £5. Free bet credited within 72hrs. begambleaware T&Cs apply. Matchbook Money back as a 💶 free bet up to £20 if your first bet loses New customer offer available via The Telegraph Claim offer T&Cs 💶 apply. The user must enter the Code ‘MB20’ during registration Minimum Odds of 1.8 for first bet to qualify. Losses 💶 will be refunded on first bet only, as a free bet - up to £20. Users cannot back and lay 💶 the same selection on the first bet. Qualifying bets open to Exchange, Matchbook Zero & Multiples Only open to users 💶 who deposit via debit card. New Customers Only. 18+. Be Gamble Aware. 21luckybet Bet £20 & Get £40 Free Bet 💶 New customer offer available via The Telegraph Claim offer T&Cs apply. New Players Only | Min £20 qualifying bets stake 💶 not returned | Free bet – one-time stake of £40, min odds 1.5, stake not returned | 1X wager the 💶 winnings | Wager from real balance first | Wager calculated on bonus bets only | Max conversion: £200 | Valid 💶 for 7 Days from issue | Withdrawal requests void all active/pending bonuses | Excluded Skrill and Neteller deposits | Full 💶 Terms apply. 18+ Begambleaware. SpreadEx Bet £10 get £40 New customer offer available via The Telegraph Claim offer T&Cs apply. 💶 Join and place a £10 fixed odds bet at odds of 1/2 or greater. Once the bet is settled, get 💶 a £10 free fixed odds bet plus a £5 free Total Goals football spread bet and a £5 racing Winning 💶 Favourites spread bet. The second £10 free fixed odds bet, £5 free Total Goals football spread bet, and £5 racing 💶 Winning Favourites spread bet will be credited 24 hours later. Free bets expire in 28 days if unused. Promotions available 💶 to 18+ aged individuals. New customers only. T&Cs apply. http://Begambleaware. All British Sport Always 10% cashback on sports bets and 💶 casino New customer offer available via The Telegraph Claim offer T&Cs apply. Cashback is cash without restrictions. Full T&C's apply. 💶 No Max cashout. Gambling can be addictive. Play responsibly. T&C's apply. BeGambleAware. 18+. Virgin Bet Bet £10 get £20 in 💶 free bets New customer offer available via The Telegraph Claim offer T&Cs apply. New members. £10 min deposit & bet 💶 on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of E/W bets. 2 💶 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex. E/Ws & Multiples), stakes 💶 not returned. Click here for Rules & Exclusions. Bet Responsibly. BeGambleAware Unibet Money Back as Bonus up to £40 + 💶 £10 Casino Bonus New customer offer available via The Telegraph Claim offer T&Cs apply. 18+ begambleaware. New customers only. Min 💶 deposit £10. Money back as bonus if first sports bet loses. Wagering requirements: sportsbook 3x at min. odds of 1.40 💶 (2/5), casino 50x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days 💶 after opt-in. Visit Unibet.co.uk for full T&C's. BritainBet Bet £25 Get £50 Free Bet New customer offer available via The 💶 Telegraph Claim offer T&Cs apply. New Players Only. Min £ 25 qualifying bets stake not returned. Free bet - one-time 💶 stake of £ 25, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager 💶 calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from issue. Withdrawal requests void all active/pending bonuses. 💶 Excluded Skrill and Neteller deposits. Full Terms apply. 18+ only | T&C Apply | Please play responsibly | begambleaware. Kwiff 💶 Bet £10 Get a £20 Surprise Bet New customer offer available via The Telegraph Claim offer T&Cs apply. New customers 💶 & 18+ only. Min. deposit of £/€10. Qualifying real money bet of £/€10. Min odds greater than or equal to 💶 1.5 required. E/W bets excluded. Offer credited ThePools Get £20 in Free Bets When you deposit and bet £10 New 💶 customer offer available via The Telegraph Claim offer T&Cs apply. 18+, UK only Get 2 x £10 free bets when 💶 you register and bet £10 on your mobile. Applies to first cash bet only. 2 x £10 free bets have 💶 min odds Evens. Cashed out, Void or ‘Draw No Bet’ wagers do not qualify for this promotion. Free Bets credited 💶 by midday the day after bet settlement. 7-day bonus expiry. Available once per customer. Full T&Cs apply. Bwin £20 Backup 💶 Bet New customer offer available via The Telegraph Claim offer T&Cs apply. 18+ | New UK players only | Min 💶 deposit req. £10 | Certain deposit methods excluded | Place 1 sport bet (3+ selections) | Excl Horse Racing | 💶 Min stake £10 | Max stake £20 | Min Odds 2/1 (3.0) | Max FreeBet £20 for football only | 💶 FreeBet valid for 7 days | FreeBet stake not returned | T&Cs apply. Midnite Bet £10 And Get £20 In 💶 Free Bets + 50 free spins New customer offer available via The Telegraph Claim offer T&Cs apply. 18+ New UK 💶 customers. Bet £10 on accas with 4+ legs, min odds 3/1 (4.0). Get 4x £5 Free Bets and 50 Free 💶 Spins, valid for 7 days on selected bets and games only. T&Cs apply. http://BeGambleAware.
Join and place a £10 fixed odds 💶 bet at odds of 1/2 or greater. Once the bet is settled, get a £10 free fixed-odds bet plus a 💶 £5 free total goals football spread bet and a £5 racing winning favourites spread bet. The second free £10 fixed-odds 💶 bet, free £5 total goals football spread bet, and £5 racing winning favourites spread bet will be credited 24 hours 💶 later. Free bets expire in 28 days if unused. Promotions available to 18+ aged individuals. New customers only. T&Cs apply. 💶 BeGambelAware.
How we choose the best new betting sites: What to look out for
Welcome offer
The first thing you look for when 💶 selecting a new bookmaker is the best welcome offer, and companies compete to provide the most attractive promotion. It is 💶 recommended that you search for the highest number of free bets and bonuses with the lowest deposit requirement.
Our evaluation takes 💶 into account the different amount of free bets provided by a bookmaker, as well as the other elements that each 💶 offer can provide to its individual customers. These factors include wagering requirements, the validity period of free bets, the time 💶 required to obtain them and how they are credited.
Wagering requirements commonly accompany the best offers across the UK and frequently 💶 cause difficulties for new and experienced bettors with their occasionally perplexing nature. Should a bookmaker’s welcome offer feature wagering obligations, 💶 and many of them do not, they must be easily understandable and not overly burdensome to qualify for our list.
Free 💶 bets are usually available for seven days, although this may vary depending on the bookmaker. Free bets are frequently credited 💶 to your account immediately after making a qualifying deposit or bet, but they may be awarded only after your qualifying 💶 bet has been settled. They come in various combinations, such as a single £30 bet or two £15 punts.
Security
With the 💶 significance of online betting regulations, it’s natural for punters to have apprehensions, notably when it comes to new and less 💶 well-known online betting sites. To alleviate these concerns, every bookmaker on our list holds a UK Gambling Commission licence. Moreover, 💶 we have thoroughly examined and placed bets with all the operators featured on our website, ensuring that they are the 💶 safest and securest options for users to bet with.
Some are also commissioned by gambling commissions around the world, and we 💶 have the significant terms and conditions below each of the operators. We strongly recommend you read the full terms and 💶 conditions on the individual sign-up pages once you click through.
Payment methods
Each bookmaker has its own different way of depositing and 💶 withdrawing funds and we judge the best on some select criteria. We are looking for online betting sites that have 💶 the lowest deposits, quickest transactions and most varied payment methods for customers, including e-wallets and PayPal, which are being used 💶 more and more by punters.
Bookmaker Rank bet365 1st Unibet 2nd SBK 3rd 888sport 4th Coral 5th
It is important that bookmakers 💶 ensure customers can freely deposit and withdraw their money simply and safely when using a betting site with that being 💶 the most vital part for many. Punters regularly raise concerns about operators if these basic functions are difficult. The variables 💶 here include how long you have to wait for your withdrawal to reach your account, which is usually five working 💶 days, and who has the lowest withdrawal amount.
The results of the banking award at the 2024 UKBA can be found 💶 in the table below.
Existing customer promotions
Existing customer promotions are not limited to loyalty rewards but these do play a major 💶 part in our rankings.
A lot of leading bookmakers have reward clubs that encourage you to bet regularly by promising a 💶 free bet when you have stake a certain amount within a week, with one of the best being Sky Bet.
The 💶 best new betting sites in the UK are likely not to have loyalty clubs but there are other existing customer 💶 promotions that we look out for.
Bookmaker Rank Sportingbet 1st Coral 2nd Ladbrokes 3rd Unibet 4th LiveScore Bet 5th
These include free-to-play 💶 games, regular price boosts, free spins and money-back specials where you will receive your money back if the outcome you 💶 backed fails to land.
The top five in the UKBA existing customer promotions category can be found below.
Mobile betting and desktop 💶 experience
Almost all punters now like to bet via their mobile devices through various apps. Therefore, we have of course considered 💶 the difference between UK betting sites’ websites and apps. Both have to be clearly laid out and easy to navigate, 💶 and there should be no major differences between the two.
It is always absolutely vital that the most watched and biggest 💶 sporting events on the calendar are right at the top of the home page for customers in standout view so 💶 that they can see them as soon as they head on to the site, with ease of access and navigation 💶 important to finding the most popular markets.
There needs to be a variety of in-play markets as well as forthcoming events, 💶 such as having imminent fixtures visible on the home page. Navigation to each market should be simple and each function, 💶 such as cashing out, should be clear for the user to see.
Bookmaker Rank Betfred #1 Mansion Bet #2 Unibet #3 💶 Coral #4 BetVictor #5
A full list of the best betting apps can be found here.
Top 10 best betting sites for 💶 January 2024
Here are the top 10 best betting sites for January 2024. We review each bookmaker regularly and update our 💶 list accordingly to ensure we are providing objective analysis that helps you, the punter, choose which online betting site is 💶 best for your specific needs.
