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Online betting giant bet365 has announced £2.8 billion ($3.4 billion) in 2024 revenue, corresponding to the financial year ended March 27, a figure that implies a 2.9% increase from the prior-year period. However, increased customer acquisition costs in new markets led to an almost 90% drop in profit, which totaled £49.8 million ($60 million) – down significantly from the £469 million ($565.8 million) profit reported in the prior-year period.
While sports betting revenue declined by 2% year-on-year, gaming revenue climbed by 25%. The decline in sports gaming revenue was margin-based, as the total amount wagered increased during the period, and the number of active customers rose by 48%.
As for the sharp drop in profit, the gambling giant primarily attributes it to £320 million ($386 million) in extra administration expenses, which include advertising in new markets and investment in IT infrastructure and technology. Recent launches for the brand include Buenos Aires, Argentina; Colorado, US; Ontario, Canada; and the Netherlands.
Elsewhere in its report, the company noted staff numbers for the period rose to almost 6,100, up from 5,400 in the prior financial year, meaning staff costs were also up. However, some of this was offset by lower pay for directors, including chief executive Denise Coates — the company’s highest-paid director —, who received £213.4 million ($257.6 million), down by 16.5%.
