SlotRank is an objective ranking that describes slot game popularity based on exposure
in online casinos.
How do we calculate SlotRank 🌻 for UK and other markets?
We scan
casino sites for 50+ markets on a daily basis to find out what games 🌻 they have and
which games they place in their lobby. The crawling is performed in incognito mode
which removes any 🌻 personalized game suggestions from the lobby results.
SlotCatalog
defines the casino lobby as the main section of the casino sites where 🌻 players can find
games. When there are several sections of games, we take the section that is opened by
default 🌻 when a visitor lands at the casino site. This selection is evaluated on a case
by case basis.
In some cases, 🌻 there are several sections and no clear main lobby, this
is often a part of Playtech powered casinos which have 🌻 sections like Vegas, Casino,
Games etc. In those cases, we consider all these sections a casino lobby and each will
🌻 be crawled individually.
A portion of these casinos have enough estimated traffic to be
included in the SlotRank calculation, the rest 🌻 will be excluded since their exposure to
players is neglectable.
We score points to each game in our database based on 🌻 its
positions in the crawled casinos. Points are distributed based on lobby position (where
position 1 will give the most 🌻 points). If a game is absent in the casino lobby it will
get a score of 151. This position score 🌻 is then multiplied by a weight-multiplier.
The
weight-multiplier is determined by the geographical popularity of the casino site,
based on estimated 🌻 traffic. The more popular the casino, the more weight to the games
that are displayed in good positions. (For example: 🌻 the largest UK casino will have
full weight, and the least popular UK casino included in the ranking will have 🌻 the
smallest weight-multiplier).
Data is fundamental for any decision making in the
fast-moving digital casino landscape both at the operator, affiliate, 🌻 and developer
level. Therefore to provide an unbiased platform of quantitative and qualitative data
crunched by our data scientists, we 🌻 believe it offers real-time transparency,
information and value for our customers.
The data is aggregated on a country basis and
yields 🌻 the relative SlotRank metric for all of our different markets.
