"A remarkable partnership in our history says goodbye to the sacred mantle. Thanks for everything we wrote together, Pixbet," said 💪 Santos on Twitter when saying goodbye to the bookmaker.
According to information found by Gazeta Esportiva, ‘Peixe’ will pay R$ 6 💪 million (US$ 1.25m) for the termination, which will be made in installments. Initially, the plan was to break with the 💪 sponsor before last Friday (14), the date of the anniversary of the club.
With the early end of the contract, Santos 💪 opened the doors for the announcement of a new partnership. Blaze, which also operates in the sports betting market, will 💪 occupy the noblest space on the team’s shirt. Neymar was involved in the negotiations for the sponsor change and is 💪 the Blaze brand ambassador.
Negotiations for the new sponsorship included the participation of the father of the PSG striker. He entered 💪 the final stretch of talks, with all the details already forwarded.
“We are happy to announce this important new partner. We 💪 signed for two years, but I'm sure it's the beginning of a promising future for everyone. Welcome to Santos, Blaze” 💪 , says the president of the club, Andres Rueda, praising the strengthening of fundraising with Santos jersey. “Without a doubt, 💪 it is another gift in the 111 years of the club,” added Rueda.
The ‘Peixe’ will receive something around R$ 45 💪 million (US$ 9.15m) with the new agreement, which will be valid for two years. The amount is almost twice as 💪 much as the current partnership with Pixbet, which paid R$ 25 million (US$ 5.1m) to the Vila Belmiro club.
“We couldn't 💪 be more excited to join Brazil's most legendary football team and be its main sponsor for the next 2 years. 💪 Santos FC has a rich history of success and has produced some of the greatest players to ever grace the 💪 football field, such as Pelé and Neymar Jr.," said Nick van Gorsel, co-founder of Blaze.
"We believe that Santos FC will 💪 do many more good things and we look forward to being able to ride this wave with them. We see 💪 our partnership as a great branding opportunity and through this partnership we can create incredible experiences for fans on and 💪 off the pitch," completed van Gorsel.
Blaze was created in 2024 and has established itself as one of the market leaders, 💪 with Neymar as its global ambassador.
“The company produces digitally native games that gamers love. Blaze as a product is defining 💪 a new category in the gaming space, taking elements from casual and social games and transforming it into a betting 💪 product,” defines the betting house.
With over 40 million users, the platform offers over 2,000 games ranging from sports betting to 💪 casino games. The company cares about the user experience, providing an intuitive and immersive interface.
Source: GMB
