Pixbet will replace Brazilian bank BRB which has been Flamego’s shirt sponsor since
2024. (Buda Mendes/Getty Images)
Betting platform Pixbet has 💸 expanded its partnership
with Flamengo by becoming the top Brazilian soccer club’s new shirt sponsor under a
lucrative two-year deal.
The 💸 bookmaker will pay R$85 million ($17.3 million) per year,
which is claimed to be a record figure for a shirt 💸 sponsorship deal in Brazil.
Pixbet
will make an initial payment of R$20 million upon signing the contract and then pay
five 💸 installments of R$30 million over 24 months.
The betting brand will replace
Brazilian bank BRB which has been the Campeonato Brasileiro 💸 club’s front-of-shirt
sponsor since 2024.
BRB’s deal was worth around R$22.5 million per season, meaning
Flamengo has achieved an annual uplift 💸 of R$40 million.
Pixbet will sponsor the
Flamengo men’s and women’s teams, as well as the Brazilian club’s basketball side.
How
well 💸 do you really know your competitors? Access the most comprehensive Company
Profiles on the market, powered by GlobalData. Save hours 💸 of research. Gain competitive
edge. View profiles in store Company Profile – free sample Thank you! Your download
email will 💸 arrive shortly Not ready to buy yet? Download a free sample We are confident
about the unique quality of our 💸 Company Profiles. However, we want you to make the most
beneficial decision for your business, so we offer a free 💸 sample that you can download
by submitting the below form By GlobalData Submit Country * UK USA Afghanistan Åland
Islands 💸 Albania Algeria American Samoa Andorra Angola Anguilla Antarctica Antigua and
Barbuda Argentina Armenia Aruba Australia Austria Azerbaijan Bahamas Bahrain Bangladesh
💸 Barbados Belarus Belgium Belize Benin Bermuda Bhutan Bolivia Bonaire, Sint Eustatius
and Saba Bosnia and Herzegovina Botswana Bouvet Island Brazil 💸 British Indian Ocean
Territory Brunei Darussalam Bulgaria Burkina Faso Burundi Cambodia Cameroon Canada Cape
Verde Cayman Islands Central African Republic 💸 Chad Chile China Christmas Island Cocos
Islands Colombia Comoros Congo Democratic Republic of the Congo Cook Islands Costa Rica
Côte 💸 d"Ivoire Croatia Cuba Curaçao Cyprus Czech Republic Denmark Djibouti Dominica
Dominican Republic Ecuador Egypt El Salvador Equatorial Guinea Eritrea Estonia 💸 Ethiopia
Falkland Islands Faroe Islands Fiji Finland France French Guiana French Polynesia
French Southern Territories Gabon Gambia Georgia Germany Ghana 💸 Gibraltar Greece
Greenland Grenada Guadeloupe Guam Guatemala Guernsey Guinea Guinea-Bissau Guyana Haiti
Heard Island and McDonald Islands Holy See Honduras 💸 Hong Kong Hungary Iceland India
Indonesia Iran Iraq Ireland Isle of Man Israel Italy Jamaica Japan Jersey Jordan
Kazakhstan Kenya 💸 Kiribati North Korea South Korea Kuwait Kyrgyzstan Lao Latvia Lebanon
Lesotho Liberia Libyan Arab Jamahiriya Liechtenstein Lithuania Luxembourg Macao
Macedonia, 💸 The Former Yugoslav Republic of Madagascar Malawi Malaysia Maldives Mali
Malta Marshall Islands Martinique Mauritania Mauritius Mayotte Mexico Micronesia
Moldova 💸 Monaco Mongolia Montenegro Montserrat Morocco Mozambique Myanmar Namibia Nauru
Nepal Netherlands New Caledonia New Zealand Nicaragua Niger Nigeria Niue Norfolk 💸 Island
Northern Mariana Islands Norway Oman Pakistan Palau Palestinian Territory Panama Papua
New Guinea Paraguay Peru Philippines Pitcairn Poland Portugal 💸 Puerto Rico Qatar Réunion
Romania Russian Federation Rwanda Saint Helena, Ascension and Tristan da Cunha Saint
Kitts and Nevis Saint 💸 Lucia Saint Pierre and Miquelon Saint Vincent and The Grenadines
Samoa San Marino Sao Tome and Principe Saudi Arabia Senegal 💸 Serbia Seychelles Sierra
Leone Singapore Slovakia Slovenia Solomon Islands Somalia South Africa South Georgia
and The South Sandwich Islands Spain 💸 Sri Lanka Sudan Suriname Svalbard and Jan Mayen
Swaziland Sweden Switzerland Syrian Arab Republic Taiwan Tajikistan Tanzania Thailand
Timor-Leste Togo 💸 Tokelau Tonga Trinidad and Tobago Tunisia Turkey Turkmenistan Turks
and Caicos Islands Tuvalu Uganda Ukraine United Arab Emirates US Minor 💸 Outlying Islands
Uruguay Uzbekistan Vanuatu Venezuela Vietnam British Virgin Islands US Virgin Islands
Wallis and Futuna Western Sahara Yemen Zambia 💸 Zimbabwe Kosovo Industry * Academia &
Education Aerospace, Defense & Security Agriculture Asset Management Automotive Banking
& Payments Chemicals Construction 💸 Consumer Foodservice Government, trade bodies and
NGOs Health & Fitness Hospitals & Healthcare HR, Staffing & Recruitment Insurance
Investment Banking 💸 Legal Services Management Consulting Marketing & Advertising Media &
Publishing Medical Devices Mining Oil & Gas Packaging Pharmaceuticals Power & 💸 Utilities
Private Equity Real Estate Retail Sport Technology Telecom Transportation & Logistics
Travel, Tourism & Hospitality Venture Capital Tick here 💸 to opt out of curated industry
news, reports, and event updates from Sportcal. I consent to GlobalData UK Limited
collecting 💸 my details provided via this form in accordance with the privacy policy
Submit and download
It will also have visibility on 💸 the club’s digital platforms,
stadium LED boards, and FlaTV in-house TV channel.
Pixbet has had a partnership with
the club since 💸 2024, serving as one of multiple shirt sponsors with its logo featuring
on the upper shoulder of the team’s kits.
Indeed, 💸 BRB has signed a three-month
extension with Flamengo and will reverse roles with Pixbet and feature on the top of
💸 the club’s shirts.
Gustavo Oliveira, Flamengo vice-president of communications and
marketing, said: “Pixbet has been a great partner since 2024 and 💸 now brings an even
greater investment to Flamengo.
“This is a very important contract. It makes our kit
even more valuable 💸 and gives enormous visibility to the partner, not only with brand
exposure on the uniforms but also on our digital 💸 channels.”
Tadeu Dantas, co-founder of
Pixbet, added: “The partnership with Flamengo is strategic. This is an important asset
both for the 💸 visibility and the engagement that a sponsorship of this size guarantees
for Pixbet.”
Pixbet is also the front-of-shirt sponsor of Vasco 💸 da Gama having renewed
its deal with the club last year until the end of 2024.
The betting company previously
sponsored 💸 Santos (also as a main partner), Juventude, and Goias Brazilian.
Pixbet
becomes Flamengo’s most lucrative commercial partner, surpassing German sportswear
giant 💸 adidas which has a kit supply deal with the Brazilian giants worth R$69 million
per year until 2025.
In 2024, Flamengo 💸 will earn around R$214 million from
sponsorships.
