The online gambling operator had become co-title sponsor lsat year.
Isle of Man.- The
online gambling operator Stake has been named 🫦 sole title sponsor of the Sauber Group
Formula One team for the 2024 and 2025 seasons. The deal comes a 🫦 year after Stake
became co-title sponsor of what was then the Alfa Romeo F1 Team Stake for 2024.
The
Sauber team’s 🫦 social media handles will be changed to the Stake F1 Team name. Stake
also plans a series of high-profile activations, 🫦 including actions around the launch of
the new C44 car in February.
Stake chief marketing officer Akhil Sarin said: “The first
🫦 phase of this partnership has succeeded in increasing global brand awareness for all
stakeholders. At Stake, we are prepared to 🫦 take the team’s reach, fanbase and
visibility to unprecedented levels.”
Team representative Alessandro Alunni Bravi
described the deal as the “natural 🫦 and exciting next step”. He said: “Stake not only
successfully tapped into Formula One’s growing fan base to enhance its 🫦 own community
[but] also introduced a completely new audience to the sport. We had the opportunity to
participate in some 🫦 incredible activations with some of Stake’s ambassadors.”
The
gambling sector has been increasingly looking towards F1 amid criticism of the
industry’s 🫦 strong presence in football. Las Vegas hosted a Grand Prix event in
November, with the event helping to drive increased 🫦 bets and revenue at casinos.