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Brazilian programming block broadcast on TNT and SpaceTelevision channel

TNT Sports is a subsidiary of Warner Bros.

Discovery in Brazil responsible for 💸 sports broadcasts on TNT and Space channels in the country.

Esporte Interativo started as a television channel, inaugurated on January 20, 💸 2007, with the live broadcast of a Premier League match between Chelsea and Liverpool.

From 2015, it became part of Turner 💸 Broadcasting System Latin America.

Turner announced in 2018 the discontinuation of all EI channels in Brazil.

Part of the programming, such as 💸 the exhibition of national and international football championships, started to be shown on the Brazilian versions of TNT and Space 💸 channels.

With the standardization of Turner's sports channels in Latin America, it started to use the TNT Sports brand as of 💸 2021.

History [ edit ]

Partnership with RedeTV! and Rede Bandeirantes [ edit ]

The plan of the Esporte Interativo channel started in 💸 2004, when the marketing agency TopSports launch the brand Esporte Interativo and established a partnership with the TV network RedeTV! 💸 to broadcast sports events like English Premier League, UEFA Champions League and NBA.

In September 2004, after fights between TopSports and 💸 RedeTV!, the partnership was broken.

Esporte Interativo took their events to Rede Bandeirantes, in three years of partnership it broadcast events 💸 like UEFA Champions League, La Liga, English Premier League and Lega Calcio.[1]

Own channel and growth [ edit ]

On January 20, 💸 2007, the Esporte Interativo channel started to broadcast free-to-air on satellite Star One C2, on the frequency 980 MHz vertical, 💸 replacing Amazon Sat.

On June 10, 2010, the Esporte Interativo channel started to broadcast in São Paulo, channel 36 UHF, and 💸 was created the Rede Esporte Interativo, to debut the network an interview with Brazilian president, Luiz Inácio Lula da Silva, 💸 was aired.

[2] In 2011 the network renewed the broadcast rights for the UEFA Champions League,[3] and gained the broadcast rights 💸 for UEFA Super Cup and UEFA Europa League.

[4] To celebrate the 5th birthday of the channel, was opened a new 💸 studio in São Paulo.[5]

In July 2012, Esporte Interativo launched their new SVOD multiplatform product EI Plus in partnership with Log 💸 On, and in October, closed a partnership with Yahoo! Brasil and they launched a new sports website, the Yahoo! Esporte 💸 Interativo.

In 2013 the Turner Broadcasting System acquired 20% of the network, becoming a business partner and occupying 2 of 7 💸 members in the administration of the network.[6]

In August was announced a new channel of the network, the Esporte Interativo Nordeste, 💸 a regional sports network dedicated for the sports from Brazilian northeast, and the acquisition of six state's championships of the 💸 region.[7]

Full purchase by Turner and third channel [ edit ]

In early 2015, Turner Broadcasting Company, the television arm of Time 💸 Warner, has closed a total purchase of Esporte Interativo, acquiring the part that was owned by Top Sports, Edgar Diniz 💸 marketing agency.[8]

From January 26, 2015, when the contract was signed, Turner started to control the entire channel.

The programmer provides high 💸 investments and a new time in EI, particularly in the technical apparatus.

2015 also saw the debut of a new channel, 💸 EI Max.

Soon after, EI Nordeste was renamed EI Maxx and EI Max became EI Maxx 2.[9]

As of July 1, 2017, 💸 EI Maxx was renamed Esporte Interativo and EI Maxx 2 was renamed Esporte Interativo 2.

As a result, the free-to-air channel 💸 was renamed Esporte Interativo BR.

In addition to the nomenclature change, the three channels also get a new graphic project.[10]

End of 💸 the EI channels, moving to TNT and Space [ edit ]

On August 9, 2018, the channel announced on its Facebook 💸 page the deactivation of all of their TV channels in 40 days and moving all of their sports events to 💸 TNT and Space channels in Brazil, on their social media and on the over-the-top service EI Plus.[11]

TNT Sports (Brasil) [ 💸 edit ]

On January 8, 2021, WarnerMedia, the parent company of Turner, announced the replacement of the Esporte Interativo brand by 💸 TNT Sports, a name that had been used since 2017 by a sports channel of the conglomerate in Argentina, and 💸 which would now serve for pan-regional standardization in Latin America.

[12] The new brand was officially adopted at midnight on January 💸 17 across all of the group's social media, including EI Plus, which is now renamed Estádio TNT Sports.

On television, the 💸 TNT Sports brand officially debuted during the match between Internazionale x Juventus, valid for the Serie A.[13]

Exhibitions [ edit ]

Competitions 💸 [ edit ]Brazil [ edit ]Chile [ edit ]

International [ edit ]Basketball [ edit ]

NBA (only on YouTube)

Liga Brasileira de 💸 Free Fire

Kick-off Electronic League

Professional wrestling [ edit ]

Programming [ edit ]A Hora do JogoArquibancada TNTChampions AwardsConexão EuropaDe Olho na LigaDe 💸 PlacaDe SolaDe Zero a DezEi Games

Fred e Bechler ExplicamLiga EspetacularLiga Retrô

Live do André Henning

Live do Pedro CertezasMano a Mano

Melhor Futebol 💸 do MundoMelhor da LigaNo EstouroO Último LancePolêmicas VaziasProrrogaçãoRaízes da ChampionsSó pra ter CertezasSlogans [ edit ]

2007–08: Agora, muito mais emoção! 💸 ( Now, much more excitement! )

) 2008, 2010: Aqui a emoção não para! ( The excitement never stops! )

) 2009: 💸 Sem limite para a brazino777 hot game emoção! ( No limit for your excitement! )

) 2009: Rio 2016, O Esporte Interativo apoia 💸 e você? ( Rio 2016, The Esporte Interativo supports, and you? )

) 2010–12: Esporte Interativo, paixão ao alcance de todos! 💸 ( Esporte Interativo, passion within everyone's reach! )

) 2012: Esporte Interativo, 5 anos torcendo junto com você.

( Esporte Interativo, 5 💸 years cheering along with you.)

) 2013: Esporte Interativo, nordestino de coração! ( Esporte Interativo, from northeast by heart! )

) 2013: 💸 Copa do Nordeste: Esporte Interativo, o nordeste merece.

( Esporte Interativo, the northeast deserves it.)

) 2013–15: Esporte Interativo, emoção que o 💸 Brasil merece.

( Esporte Interativo, the emotion Brasil deserves.)

) 2015–17: Esporte Interativo, aqui é com emoção de verdade.

( Esporte Interativo, here 💸 is with real emotion )

) 2017–18: Esporte Interativo, movido por sonhos.

( Esporte Interativo, moved by dreams )

) 2021–present: TNT Sports, 💸 paixão sem limites (TNT Sports, love without limits)

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