The partnership demonstrates the commitment of bwin and its parent company, Entain plc,
the global sports-betting gaming and interactive entertainment 🌧️ group to support
football and responsible betting around the world.
This season, a total of 64 teams
from 35 of UEFA’s 🌧️ 55 member associations participate in these two leading competitions
in European football from the group stage onwards, covered by the 🌧️ partnership in
matches which are broadcasted worldwide.
As the Official Betting Partner, bwin will
enjoy high visibility in both competitions, appearing 🌧️ on broadcast backdrops and in
stadia, including on extensive perimeter advertising, as well as on the websites and
social media 🌧️ of these two UEFA competitions. A key element of the partnership will see
bwin’s availability in supporting UEFA’s fight against 🌧️ match-fixing in order to
maintain the integrity of the sport. To mark the partnership, bwin has launched a new
dedicated 🌧️ website betresponsibly.info to highlight the range of tools bwin provides to
help customers stay in full control of their gaming 🌧️ and promote bwin and parent company
Entain’s safer gaming initiatives.
The sponsorship rights also provide the use of
content and footage 🌧️ from both competitions on bwin’s own platforms, along with access
to tickets and hospitality at matches for bwin to use 🌧️ to create incredible experiences
and entertainment for its customers.
Stephan Heilmann, Entain’s Managing Director
Digital Europe, said:
“We’re proud to be an 🌧️ Official Partner of the UEFA Europa League
and the UEFA Europa Conference League alongside other major international brands. The
partnership 🌧️ will provide an array of exciting opportunities to enhance our offer to our
customers, creating unique new experiences and content. 🌧️ It also provides bwin with a
formidable platform to reach fans in regulated sports betting markets around the world,
highlighting 🌧️ our unparalleled combination of the best product and the most responsible
environment in which to bet.”
Guy-Laurent Epstein, Marketing Director at 🌧️ UEFA:
“We’re
delighted to have secured bwin as the first ever Official Sports Betting Partner for
one of our competitions at 🌧️ Official Partner level. As a brand that defines itself by
being in touch with fans and their passion for football 🌧️ and clubs throughout Europe,
bwin is a great fit for our competitions.
The partnership with bwin allows UEFA to
engage more 🌧️ openly with the sports betting sector, giving greater access to market
intelligence and support from both a sports integrity and 🌧️ commercial perspective. bwin
is the world leader in responsible sports betting with a rich and long-standing
tradition of partnerships in 🌧️ football, supporting clubs, federations and competitions
worldwide. Their vast experience with sponsorship activations will be an invaluable
contribution for both 🌧️ competitions”.
Entain and bwin have long supported international
football. In Germany, bwin became the first private betting provider to become an
🌧️ "official sports betting partner of the German Football Association ‘Deutscher Fußball
Bund (DFB)’" in January 2024. This includes an advertising 🌧️ partnership with the DFB
Cup, also with the national teams, as well as until summer 2024 with the Women's
Bundesliga 🌧️ and the 3rd League until summer 2024. In addition, there are sponsorships in
Germany with Borussia Dortmund, 1. FC Köln, 🌧️ 1.FC Union Berlin, Dynamo Dresden and FC
St. Pauli.
In Portugal, after sponsoring the league from 2006 to 2008, bwin signed 🌧️ a
contract as name sponsor with Liga Portugal in the current season, which has since been
called Liga Portugal bwin. 🌧️ In Belgium, there is a sponsorship agreement as Official
Sports Betting Partner of the Jupiler Pro League.
These football sponsorships are
🌧️ complemented by bwin's involvement in Greek basketball as Grand Sponsor of Olympiacos
Piraeus Basketball Club and as Official National Sponsor 🌧️ of Euroleague Basketball.
A
video with detailed statements on the new partnership by Stephan Heilmann and
Guy-Laurent Epstein is available at 🌧️ this link:
//entaingroup/newsrelease/bwin-becomes-official-partner-of-uefa.
Enquiries:
Entai
n
Tessa Curtis, Group Head of Media Relations and PR
Jay Dossetter, Head of ESG and
Press Office
[email protected]
About bwin
bwin 🌧️ is the leading sports betting brand of
Entain plc (LSE: ENT), a global listed gaming company. Entain is a FTSE100 🌧️ company and
is one of the world’s largest sports-betting and gaming groups, operating both online
and in the retail sector. 🌧️ The Group owns a comprehensive portfolio of established
brands; Sports Brands include bwin, Bet.pt, Coral, Crystalbet, Eurobet, Ladbrokes, Neds
and 🌧️ Sportingbet; Gaming Brands include CasinoClub, Foxy Bingo, Gala, Gioco Digitale,
Ninja Casino, Optibet, partypoker and PartyCasino. The Group owns proprietary
🌧️ technology across all its core product verticals and in addition to its B2C operations
provides services to a number of 🌧️ third-party customers on a B2B basis.
The Group has
also entered into a joint venture with MGM Resorts to capitalise on 🌧️ the sports betting
and gaming opportunity in the US, through BetMGM. Entain provides the technology which
powers BetMGM and exclusive 🌧️ games and products, specially developed at its in-house
games studios. The Group is tax resident in the UK with licences 🌧️ in a total of 27
regulated markets. Entain is a leader in ESG, a member of FTSE4Good, the DJSI and 🌧️ is AA
rated by MSCI. The Group has set science-based targets, committing to be carbon net
zero by 2035 and 🌧️ through the Entain Foundation supports a variety of initiatives,
focusing on safer gambling, grassroots sport, diversity in technology and community
🌧️ projects.
For more information see the Group’s website: entaingroup
