UEFA is pleased to announce it has signed a ground-breaking partnership with bwin to
become an Official Partner of the 🍉 UEFA Europa League and the newly formed UEFA Europa
Conference League, for the next three seasons (2024-24).
Guy-Laurent Epstein, UEFA
marketing 🍉 director, said: “We’re delighted to have secured bwin as the first ever
Official Sports Betting Partner for one of our 🍉 competitions at Official Partner level.
As a brand that defines itself by being in touch with fans and their passion 🍉 for
football and clubs throughout Europe, bwin is a great fit for our competitions.
bwin
becomes Official Partner of the Europa 🍉 League and Europa Conference League
The
partnership with bwin allows UEFA to engage more openly with the sports betting sector,
giving 🍉 greater access to market intelligence and support from both a sports integrity
and a commercial perspective. bwin is the world 🍉 leader in responsible sports betting
with a rich and long-standing tradition of partnerships in football, supporting clubs,
federations and competitions 🍉 worldwide. Their vast experience with sponsorship
activations will be an invaluable contribution for both competitions”.
In parallel,
UEFA is investing more 🍉 in its fight against match-fixing by further developing its
internal unit of experts and investigators in the field. UEFA is 🍉 currently also looking
at options to exploit its competitions data for betting purposes in a move to engage
further with 🍉 betting operators and enhance its visibility on the betting market.
The
partnership underlines parent company, Entain plc, and bwin’s commitment to 🍉 supporting
both football and responsible betting around the world.
This season, a total of 64
teams from 35 of UEFA’s 55 🍉 member associations participate in these two leading
competitions in European football from the group stage onwards, for which the
partnership 🍉 was concluded. The matches are broadcasted worldwide.
As the Official
Sports Betting Partner of the UEFA Europa League and UEFA Europa 🍉 Conference League,
bwin will enjoy high visibility in both competitions, appearing on broadcast backdrops
and in stadia, including on extensive 🍉 perimeter advertising, websites and social media
of these two UEFA competitions. A key element of the partnership will see bwin’s
🍉 availability in supporting UEFA’s fight against match-fixing in order to maintain the
integrity of the sport.
The sponsorship rights also provide 🍉 the use of content and
footage from both competitions on bwin’s own platforms, along with access to tickets
and hospitality 🍉 to create incredible experiences and entertainment for its
customers.
Stephan Heilmann, Entain’s Managing Director Digital Europe, said: “We’re
proud to be 🍉 an Official Partner of the UEFA Europa League and the UEFA Europa
Conference League alongside other major international brands. The 🍉 partnership will
provide an array of exciting opportunities to enhance our offer to our customers,
creating unique new experiences and 🍉 content. It also provides bwin with a formidable
platform to reach fans in regulated sports betting markets around the world,
🍉 highlighting our unparalleled combination of the best product and the most responsible
environment in which to bet.”
