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" Pixbet has been a great partner since 2024 and now brings an even greater investment to Flamengo. This is 🍌 a very important contract. It makes our kit even more valuable and gives immense visibility to the partner, not only 🍌 with brand exposure on the uniforms but also on our digital channels. We are confident that the Nation, when thinking 🍌 about placing sports bets, will give even greater preference to Pixbet, " said Gustavo Oliveira, vice-president of Communication and Marketing 🍌 for the Rubro-Negro.
Among other contractual counterparts are spots on FlaTV, publications on the club's social media, which total more than 🍌 57 million followers, according to the latest Digital Ranking of Brazilian Clubs by IBOPE Repucom, as well as brand exposure 🍌 on the football travel uniform and LED boards.
According to Tadeu Dantas, co-founder of Pixbet, " the partnership with Flamengo is 🍌 strategic because we are talking about the largest fan base in the world ." Tadeu emphasizes that " this is 🍌 an important asset both for visibility and for the engagement that a sponsorship of this magnitude ensures for Pixbet. "
Ernildo 🍌 Júnior, also co-founder of Pixbet, expresses great enthusiasm for the expansion of the relationship with Flamengo. According to Júnior, " 🍌 Pixbet was already an official partner of Flamengo, but the master quota ensures an even greater presence in sports media 🍌 and, furthermore, in the heart of the Rubro-Negra Nation. "
The new contract guarantees US$ 17 million annually to Mengão, totaling 🍌 US$ 34 million over two years. Flamengo's jersey is the most valuable in the country. Adding up all sponsorships, the 🍌 club profits US$ 42.6 million. The departure of SIL made little difference in the distance to Palmeiras, second with US$ 🍌 35.4 million.
