February 23, 2024 PFL Press
NEW YORK (February 23, 2024) - The Professional Fighters
League (PFL), the fastest growing and most 🤶 innovative sports league, today announced
that leading global operator 1xBet will become the Official Sportsbook Partner for PFL
in Latin 🤶 America and Sub-Saharan Africa.
Additional elements of the agreement include
broadcast integrations in those respective markets and custom social content. Four 🤶 of
the league’s world-class fighters will also serve as brand ambassadors for 1xBet to
further strengthen the connection between PFL 🤶 and audiences around the world.
Fans will
be able to wager on the upcoming 2024 PFL Regular Season, PFL Playoffs and 🤶 PFL World
Championship, as well as the ongoing PFL Challenger Series and inaugural season of PFL
Europe.
“Providing premium experiences for 🤶 fans is a priority for Professional Fighters
League and we’re thrilled to announce 1xBet as our Official Sportsbook Partner in 🤶 Latin
America and Sub-Saharan Africa,” said PFL CEO Peter Murray. “Partnering with one of the
world’s leading sports betting operators 🤶 will allow us to expand our footprint in these
two key territories and continue delivering unmatched wagering opportunities via our
🤶 SmartCage technology.”
PFL is the #1 fastest growing company in MMA and the #2 MMA
company on a worldwide basis. PFL 🤶 is the only in MMA with the sports-season format,
where individual fighters compete in a regular season, playoffs, and championship 🤶 each
year, making PFL a “win and advance” meritocracy like all other major sports. PFL
fighter roster hails from over 🤶 20 countries and 25% of PFL fighters are independently
ranked in the top 25 of their weight-class. The Company leads 🤶 in technology and
innovation, with its proprietary PFL SmartCage powering real-time betting and next-gen
viewing experience. PFL airs live in 🤶 the U.S. on ESPN and ESPN+ and is broadcast and
streamed to 140 countries with 25 leading international media partners.
About
🤶 Professional Fighters League
Professional Fighters League (PFL) is the fastest growing
and most innovative sports league. PFL is the #2 MMA 🤶 company worldwide on all key
metrics and the only with the sports-season format where individual fighters compete in
Regular Season, 🤶 Playoffs, and Championship. The Company has four global live fight
franchises: PFL League Season, PFL Challenger Series, PFL PPV Super 🤶 Fights, and PFL
Europe.
PFL airs in the U.S on ESPN and ESPN+ and is broadcast and streamed to 140
countries 🤶 with 25 international leading media partners, including DAZN, DirectTV,
Viaplay, Sky Sports, and MBC. PFL has dozens of major brand 🤶 sponsors such as
Anheuser-Busch, GEICO, Bose, US Marine Corps, and Celsius Energy Drink.
PFL is backed
by blue-chip investors including Ares, 🤶 Luxor Capital, Elysian Park Ventures,
Knighthead, Legends, and numerous NBA, MLB, NHL, and MLS team owners.
MMA is the growth
sport 🤶 of this decade, with over 600 million fans worldwide, the youngest audience demo
of any sport, and true global revenue 🤶 streams.
PFLmma; Instagram (@PFLmma); Twitter
(@PFLMMA); Facebook (/PFLmma)
About 1xBet
1xBet is an innovative betting brand founded
in 2007 with a reputation as 🤶 a world-class company. Brand customers can bet on
thousands of events in over 60 sports with high odds and thousands 🤶 of betting markets.
In addition, the company's website and mobile app are available in over 60
languages.
1xBet cooperates with well-known 🤶 sports clubs and organizations: Paris
Saint-Germain, Barcelona FC, LOSC Lille, Italian Serie A, African Football
Confederation, and many others. In 🤶 addition, 1xBet's partner portfolio includes popular
esports organizations such as Team Spirit, OG Esports, K23, Tundra Esports, and
MIBR.
Furthermore, the 🤶 bookmaker has repeatedly received awards and nominations at
prestigious events in the iGaming industry, such as IGA, SBC, G2E Asia, 🤶 EGR Nordics
Awards, and others.
