LONDON – 18 September 2024 – bet365 is to meet demand from bettors by offering Opta-powered player and team stats 💹 bets across additional elite football competitions from Europe, Asia and Latin America.
The increased competition coverage is made possible by an 💹 expansion in supplier Stats Perform’s award-winning, premium Opta data feed, which is specifically built for trusted player and team stats 💹 betting. It is now available to power stats bets for a further 19 elite competitions, covering over 3,000 additional matches 💹 per year.
The upgrade means licensed sportsbooks can now offer Opta-powered player and team stats markets for nearly double the previous 💹 coverage, reaching more than 7,000+ matches per year in total, helping them drive further growth and thrill bettors with every 💹 shot, pass and tackle.
Stats markets have revitalised football betting in recent years, driven by Opta’s investment and uniquely trusted brand, 💹 and feature heavily in popular betting experiences like same-game multis.
Andrew Ashenden, Chief Betting Officer at Stats Perform commented, “Collecting and 💹 supplying Opta data for an additional 3,000 new matches to the standard required for frictionless, trusted player stats betting experiences 💹 is the culmination of months of work from our expert teams. This effort reinforces our commitment to helping operators innovate 💹 and create compelling, personalised products that their customers love. We are delighted that this ambition has been recognised by bet365, 💹 who have added these new competitions to their offering at the earliest opportunity.”
Alongside the expanded Opta data feed coverage, Stats 💹 Perform has added other key tools to enable more entertaining and trusted betting and more confident trading:
The Opta Trading Viewer 💹 helps sportsbook trading teams optimise their trading, pricing and settlement workflows for stats markets, further improving customer experiences,
helps sportsbook trading 💹 teams optimise their trading, pricing and settlement workflows for stats markets, further improving customer experiences, The Same Game Multi Assistant, 💹 a fully hosted application inside Stats Perform’s Content Player Pro, helps bettors find in-form players across more than 15+ stats 💹 categories, for 250+ global leagues. This product gives bettors vital information before and during matches to help them more easily 💹 make betting decisions on stats markets, including those connected to same game multis, bet builders and pre-canned multis.
Stats Perform’s Ashenden 💹 added, “Our trusted, premium Opta player and team data has helped inject material growth into a mature football betting experience, 💹 in a way few believed possible. It has helped sportsbook operators to unlock new customer segments, reinvent betting entertainment and 💹 contribute significantly to margin, whilst creating trusted betting experiences that are phenomenally popular with users. All leading global sportsbooks choose 💹 Opta data to model, manage and trade these markets, help bettors track them in-running on their front end, and for 💹 settlement. We’re proud to be at the forefront of such innovation, grateful to our teams for their consistently high-quality work 💹 and to our licensed sportsbook partners like bet365 for their creativity and support. What’s more, this is still only the 💹 beginning of our ambitions to grow the space even further.”
Stats Perform’s Opta data is also used by hundreds of the 💹 world’s leading teams, leagues, broadcasters, publishers, sports apps and brands to illuminate and amplify on-field action and connect fans more 💹 deeply to sport. Coverage spans multiple sports and access is via a comprehensive set of sports data APIs, feeds, widgets 💹 as well as tools such as Opta Voice, ProVision, ISF, PressBox Live and PressBox Graphics. For further information please visit 💹 https://statsperform/opta/.
