When Unibet began in 1997, we started with a single ambition. For one player (founder
Anders Ström) to share his💳 sporting expertise to help other players make more informed
bets. We believe that this is as important today as it💳 was in the beginning. That’s why
Unibet continue to be the experts in understanding what players really need to make
💳 bets that enhance their passion for the game.
It’s why we are committed to:
Developing
an easy platform to deposit, play and💳 withdraw - how and when you want.
Maintaining our
local, friendly and knowledgeable customer service.
Providing the broadest sports
betting offer available,💳 including niche sports & fixtures.
Sharing our knowledge and
insights to help you to make informed bets.
Driving for continual innovation in
💳 everything we do.
At Unibet, we put players at the heart of everything we do. It is our
purpose to understand💳 what you want before you do, and we don’t waste your time with
products, services and promotions that you don’t💳 need. This is because we are players
ourselves and it is what we would want from a brand that we💳 trust. We are By Players,
For Players.
Kindred Group
Unibet is part of the Kindred Group, one of the largest
online gambling💳 companies in the world. You can find out more about Kindred’s history,
brands and career opportunities here: kindredgroup
Awards
Unibet is consistently
💳 recognised for its excellent products and proactive approach to Responsible Gaming.
Here are our awards from 2024 and 2024.