UEFA is pleased to announce it has signed a ground-breaking partnership with bwin to
become an Official Partner of the 7️⃣ UEFA Europa League and the newly formed UEFA Europa
Conference League, for the next three seasons (2024-24).
Guy-Laurent Epstein, UEFA
marketing 7️⃣ director, said: “We’re delighted to have secured bwin as the first ever
Official Sports Betting Partner for one of our 7️⃣ competitions at Official Partner level.
As a brand that defines itself by being in touch with fans and their passion 7️⃣ for
football and clubs throughout Europe, bwin is a great fit for our competitions.
bwin
becomes Official Partner of the Europa 7️⃣ League and Europa Conference League
The
partnership with bwin allows UEFA to engage more openly with the sports betting sector,
giving 7️⃣ greater access to market intelligence and support from both a sports integrity
and a commercial perspective. bwin is the world 7️⃣ leader in responsible sports betting
with a rich and long-standing tradition of partnerships in football, supporting clubs,
federations and competitions 7️⃣ worldwide. Their vast experience with sponsorship
activations will be an invaluable contribution for both competitions”.
In parallel,
UEFA is investing more 7️⃣ in its fight against match-fixing by further developing its
internal unit of experts and investigators in the field. UEFA is 7️⃣ currently also looking
at options to exploit its competitions data for betting purposes in a move to engage
further with 7️⃣ betting operators and enhance its visibility on the betting market.
The
partnership underlines parent company, Entain plc, and bwin’s commitment to 7️⃣ supporting
both football and responsible betting around the world.
This season, a total of 64
teams from 35 of UEFA’s 55 7️⃣ member associations participate in these two leading
competitions in European football from the group stage onwards, for which the
partnership 7️⃣ was concluded. The matches are broadcasted worldwide.
As the Official
Sports Betting Partner of the UEFA Europa League and UEFA Europa 7️⃣ Conference League,
bwin will enjoy high visibility in both competitions, appearing on broadcast backdrops
and in stadia, including on extensive 7️⃣ perimeter advertising, websites and social media
of these two UEFA competitions. A key element of the partnership will see bwin’s
7️⃣ availability in supporting UEFA’s fight against match-fixing in order to maintain the
integrity of the sport.
The sponsorship rights also provide 7️⃣ the use of content and
footage from both competitions on bwin’s own platforms, along with access to tickets
and hospitality 7️⃣ to create incredible experiences and entertainment for its
customers.
Stephan Heilmann, Entain’s Managing Director Digital Europe, said: “We’re
proud to be 7️⃣ an Official Partner of the UEFA Europa League and the UEFA Europa
Conference League alongside other major international brands. The 7️⃣ partnership will
provide an array of exciting opportunities to enhance our offer to our customers,
creating unique new experiences and 7️⃣ content. It also provides bwin with a formidable
platform to reach fans in regulated sports betting markets around the world,
7️⃣ highlighting our unparalleled combination of the best product and the most responsible
environment in which to bet.”
