Euro 2024 is set to take place across 10 host cities in Germany from June 14 to July 14. (Oliver 💱 Hardt/Getty Images)
Betano has become the first sports betting firm to secure a partnership with soccer’s UEFA European Championship national teams 💱 tournament ahead of the 2024 edition in Germany.
Under the deal, Betano becomes the competition's first-ever betting partner, while parent company 💱 Kaizen Gaming will serve as the official global sponsor of the tournament, which is set to take place across 10 💱 host cities in Germany from June 14 to July 14.
George Daskalakis, Kaizen Gaming’s founder and chief executive, said: “This collaboration 💱 is a new first for the industry and expresses our fundamental passion for football as well as our mutual commitment 💱 towards innovation and excellence.”
The deal was brokered by the CAA Eleven agency, which is responsible for the worldwide sale of 💱 sponsorship and licensing rights for UEFA's men's national team competitions.
The deal comes after Betano struck a last-minute deal with global 💱 soccer’s governing body FIFA ahead of the World Cup in Qatar last year.
The deal saw Betano become a regional supporter 💱 for FIFA in Europe – the governing body’s third-tier sponsorship category.
How well do you really know your competitors? Access the 💱 most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge. View profiles in 💱 store Company Profile – free sample Thank you! Your download email will arrive shortly Not ready to buy yet? Download 💱 a free sample We are confident about the unique quality of our Company Profiles. However, we want you to make 💱 the most beneficial decision for your business, so we offer a free sample that you can download by submitting the 💱 below form By GlobalData Submit Country * UK USA Afghanistan Åland Islands Albania Algeria American Samoa Andorra Angola Anguilla Antarctica 💱 Antigua and Barbuda Argentina Armenia Aruba Australia Austria Azerbaijan Bahamas Bahrain Bangladesh Barbados Belarus Belgium Belize Benin Bermuda Bhutan Bolivia 💱 Bonaire, Sint Eustatius and Saba Bosnia and Herzegovina Botswana Bouvet Island Brazil British Indian Ocean Territory Brunei Darussalam Bulgaria Burkina 💱 Faso Burundi Cambodia Cameroon Canada Cape Verde Cayman Islands Central African Republic Chad Chile China Christmas Island Cocos Islands Colombia 💱 Comoros Congo Democratic Republic of the Congo Cook Islands Costa Rica Côte d"Ivoire Croatia Cuba Curaçao Cyprus Czech Republic Denmark 💱 Djibouti Dominica Dominican Republic Ecuador Egypt El Salvador Equatorial Guinea Eritrea Estonia Ethiopia Falkland Islands Faroe Islands Fiji Finland France 💱 French Guiana French Polynesia French Southern Territories Gabon Gambia Georgia Germany Ghana Gibraltar Greece Greenland Grenada Guadeloupe Guam Guatemala Guernsey 💱 Guinea Guinea-Bissau Guyana Haiti Heard Island and McDonald Islands Holy See Honduras Hong Kong Hungary Iceland India Indonesia Iran Iraq 💱 Ireland Isle of Man Israel Italy Jamaica Japan Jersey Jordan Kazakhstan Kenya Kiribati North Korea South Korea Kuwait Kyrgyzstan Lao 💱 Latvia Lebanon Lesotho Liberia Libyan Arab Jamahiriya Liechtenstein Lithuania Luxembourg Macao Macedonia, The Former Yugoslav Republic of Madagascar Malawi Malaysia 💱 Maldives Mali Malta Marshall Islands Martinique Mauritania Mauritius Mayotte Mexico Micronesia Moldova Monaco Mongolia Montenegro Montserrat Morocco Mozambique Myanmar Namibia 💱 Nauru Nepal Netherlands New Caledonia New Zealand Nicaragua Niger Nigeria Niue Norfolk Island Northern Mariana Islands Norway Oman Pakistan Palau 💱 Palestinian Territory Panama Papua New Guinea Paraguay Peru Philippines Pitcairn Poland Portugal Puerto Rico Qatar Réunion Romania Russian Federation Rwanda 💱 Saint Helena, Ascension and Tristan da Cunha Saint Kitts and Nevis Saint Lucia Saint Pierre and Miquelon Saint Vincent and 💱 The Grenadines Samoa San Marino Sao Tome and Principe Saudi Arabia Senegal Serbia Seychelles Sierra Leone Singapore Slovakia Slovenia Solomon 💱 Islands Somalia South Africa South Georgia and The South Sandwich Islands Spain Sri Lanka Sudan Suriname Svalbard and Jan Mayen 💱 Swaziland Sweden Switzerland Syrian Arab Republic Taiwan Tajikistan Tanzania Thailand Timor-Leste Togo Tokelau Tonga Trinidad and Tobago Tunisia Turkey Turkmenistan 💱 Turks and Caicos Islands Tuvalu Uganda Ukraine United Arab Emirates US Minor Outlying Islands Uruguay Uzbekistan Vanuatu Venezuela Vietnam British 💱 Virgin Islands US Virgin Islands Wallis and Futuna Western Sahara Yemen Zambia Zimbabwe Kosovo Industry * Academia & Education Aerospace, 💱 Defense & Security Agriculture Asset Management Automotive Banking & Payments Chemicals Construction Consumer Foodservice Government, trade bodies and NGOs Health 💱 & Fitness Hospitals & Healthcare HR, Staffing & Recruitment Insurance Investment Banking Legal Services Management Consulting Marketing & Advertising Media 💱 & Publishing Medical Devices Mining Oil & Gas Packaging Pharmaceuticals Power & Utilities Private Equity Real Estate Retail Sport Technology 💱 Telecom Transportation & Logistics Travel, Tourism & Hospitality Venture Capital Tick here to opt out of curated industry news, reports, 💱 and event updates from Sportcal. I consent to GlobalData UK Limited collecting my details provided via this form in accordance 💱 with the privacy policy Submit and download
The brand is also the title sponsor of Brazilian soccer’s Copa do Brasil knockout 💱 competition as part of a three-year deal with agency Brax, the commercial rightsholder of the competition.
Guy-Laurent Epstein, director of marketing 💱 at UEFA, said: “Betano is a leading digital sports betting operator, with a focus on cutting-edge technology and responsible gaming. 💱 We believe that its industry expertise and affinity to football makes it a great fit for the tournament.”
Earlier this month, 💱 UEFA signed up Booking as an official global sponsor of Euro 2024, joining adidas, Alipay, Atos, Coca-Cola, Engelbert Strauss, Hisense, 💱 Lidl, and Vivo.
UEFA has also signed up five national sponsors for Euro 2024 – Wiesenhof, Bitburger, Deutsche Telekom, Deutsche Bahn, 💱 and Ergo.
