The partnership demonstrates the commitment of bwin and its parent company, Entain plc,
the global sports-betting gaming and interactive entertainment ❤️ group to support
football and responsible betting around the world.
This season, a total of 64 teams
from 35 of UEFA’s ❤️ 55 member associations participate in these two leading competitions
in European football from the group stage onwards, covered by the ❤️ partnership in
matches which are broadcasted worldwide.
As the Official Betting Partner, bwin will
enjoy high visibility in both competitions, appearing ❤️ on broadcast backdrops and in
stadia, including on extensive perimeter advertising, as well as on the websites and
social media ❤️ of these two UEFA competitions. A key element of the partnership will see
bwin’s availability in supporting UEFA’s fight against ❤️ match-fixing in order to
maintain the integrity of the sport. To mark the partnership, bwin has launched a new
dedicated ❤️ website betresponsibly.info to highlight the range of tools bwin provides to
help customers stay in full control of their gaming ❤️ and promote bwin and parent company
Entain’s safer gaming initiatives.
The sponsorship rights also provide the use of
content and footage ❤️ from both competitions on bwin’s own platforms, along with access
to tickets and hospitality at matches for bwin to use ❤️ to create incredible experiences
and entertainment for its customers.
Stephan Heilmann, Entain’s Managing Director
Digital Europe, said:
“We’re proud to be an ❤️ Official Partner of the UEFA Europa League
and the UEFA Europa Conference League alongside other major international brands. The
partnership ❤️ will provide an array of exciting opportunities to enhance our offer to our
customers, creating unique new experiences and content. ❤️ It also provides bwin with a
formidable platform to reach fans in regulated sports betting markets around the world,
highlighting ❤️ our unparalleled combination of the best product and the most responsible
environment in which to bet.”
Guy-Laurent Epstein, Marketing Director at ❤️ UEFA:
“We’re
delighted to have secured bwin as the first ever Official Sports Betting Partner for
one of our competitions at ❤️ Official Partner level. As a brand that defines itself by
being in touch with fans and their passion for football ❤️ and clubs throughout Europe,
bwin is a great fit for our competitions.
The partnership with bwin allows UEFA to
engage more ❤️ openly with the sports betting sector, giving greater access to market
intelligence and support from both a sports integrity and ❤️ commercial perspective. bwin
is the world leader in responsible sports betting with a rich and long-standing
tradition of partnerships in ❤️ football, supporting clubs, federations and competitions
worldwide. Their vast experience with sponsorship activations will be an invaluable
contribution for both ❤️ competitions”.
Entain and bwin have long supported international
football. In Germany, bwin became the first private betting provider to become an
❤️ "official sports betting partner of the German Football Association ‘Deutscher Fußball
Bund (DFB)’" in January 2024. This includes an advertising ❤️ partnership with the DFB
Cup, also with the national teams, as well as until summer 2024 with the Women's
Bundesliga ❤️ and the 3rd League until summer 2024. In addition, there are sponsorships in
Germany with Borussia Dortmund, 1. FC Köln, ❤️ 1.FC Union Berlin, Dynamo Dresden and FC
St. Pauli.
In Portugal, after sponsoring the league from 2006 to 2008, bwin signed ❤️ a
contract as name sponsor with Liga Portugal in the current season, which has since been
called Liga Portugal bwin. ❤️ In Belgium, there is a sponsorship agreement as Official
Sports Betting Partner of the Jupiler Pro League.
These football sponsorships are
❤️ complemented by bwin's involvement in Greek basketball as Grand Sponsor of Olympiacos
Piraeus Basketball Club and as Official National Sponsor ❤️ of Euroleague Basketball.
A
video with detailed statements on the new partnership by Stephan Heilmann and
Guy-Laurent Epstein is available at ❤️ this link:
//entaingroup/newsrelease/bwin-becomes-official-partner-of-uefa.
Enquiries:
Entai
n
Tessa Curtis, Group Head of Media Relations and PR
Jay Dossetter, Head of ESG and
Press Office
[email protected]
About bwin
bwin ❤️ is the leading sports betting brand of
Entain plc (LSE: ENT), a global listed gaming company. Entain is a FTSE100 ❤️ company and
is one of the world’s largest sports-betting and gaming groups, operating both online
and in the retail sector. ❤️ The Group owns a comprehensive portfolio of established
brands; Sports Brands include bwin, Bet.pt, Coral, Crystalbet, Eurobet, Ladbrokes, Neds
and ❤️ Sportingbet; Gaming Brands include CasinoClub, Foxy Bingo, Gala, Gioco Digitale,
Ninja Casino, Optibet, partypoker and PartyCasino. The Group owns proprietary
❤️ technology across all its core product verticals and in addition to its B2C operations
provides services to a number of ❤️ third-party customers on a B2B basis.
The Group has
also entered into a joint venture with MGM Resorts to capitalise on ❤️ the sports betting
and gaming opportunity in the US, through BetMGM. Entain provides the technology which
powers BetMGM and exclusive ❤️ games and products, specially developed at its in-house
games studios. The Group is tax resident in the UK with licences ❤️ in a total of 27
regulated markets. Entain is a leader in ESG, a member of FTSE4Good, the DJSI and ❤️ is AA
rated by MSCI. The Group has set science-based targets, committing to be carbon net
zero by 2035 and ❤️ through the Entain Foundation supports a variety of initiatives,
focusing on safer gambling, grassroots sport, diversity in technology and community
❤️ projects.
For more information see the Group’s website: entaingroup
