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The best in the game with an eye for innovation

Betano (Kaizen Gaming) is a leading digital sports betting operator based in Greece, and is quickly becoming one of the fastest-growing tech companies in Europe with their streamlined emphasis on innovative operations.

In 2022, Betano became the first sports betting company to partner with FIFA to be a European regional supporter of the World Cup.

This was a monumental milestone for the company, bringing together millions of fans on their platform during the most watched football event in the world.

By focusing on emerging technologies and new opportunities, Betano manages to be at the frontline of their industry in all of the countries they operate in, including Germany, Brazil, and Canada.

With a focus on not just technology but also their people, Betano has the ambitious goal of continually improving their products and services to provide the best and most trusted online gaming experience for their customers around the globe.

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The challenge

Taking betting & live sports to the next level

Sports betting is a competitive industry with a very large audience.

It takes a lot for a company to not only stand out, but excel at what they do.

Betano took on that challenge and decided to take it to the next level.

They needed to find a way to engage fans outside of the stadium and bring the action to them no matter where they are.

Betano needed a solution that could transform their customers' experience, deliver unparalleled entertainment, and push the boundaries of online gaming through ultimate user engagement.

And they needed these social features to integrate seamlessly into their platform, handle large amount of users during live events, and scale along with their growing user base.

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The solution

Connecting users in real-time with Amity

Betano found the solution they're looking for with Amity Social Cloud.

Betano's main attraction is live events, and with Amity, they are able to add a social edge to their services, helping them level up their customer experience and user engagement.

By immersing users with Live Chat capabilities during games, Betano gives their audience the ability to connect with other like-minded fans without missing out on the action.

With Amity Social Cloud powering their chat, Betano transformed their viewers into active participants.

This real-time engagement brought the exhilarating energy and sense of community of sports to their platform.

Betano amped up the excitement even more by including Live Chat in their betting services, so users can chat while placing wages.

These integrations helped solidify Betano's position in the GameTech industry as a leader in user engagement.

The results

Elevating engagement through exciting experiences

Sports and betting are both highly competitive and super exciting activities for everyone involved.

But people need to have the right tools at their disposal to experience the excitement, especially when the experience is online.

Amity Social Cloud provided Betano with just those tools, allowing their users to connect and collaborate when it matters.

With the addition of Live Chat to their services, Betano is able to help fans get closer to the action, create connections that enhance their live sports or betting experience, and feel a sense of belonging in a community that means something to them.

In return, Betano has seen increased engagement, better retention rates, and happy customers who become loyal brand advocates.