The best in the game with an eye for innovation
Betano (Kaizen Gaming) is a leading digital sports betting operator based 9️⃣ in Greece, and is quickly becoming one of the fastest-growing tech companies in Europe with their streamlined emphasis on innovative 9️⃣ operations.
In 2022, Betano became the first sports betting company to partner with FIFA to be a European regional supporter of 9️⃣ the World Cup.
This was a monumental milestone for the company, bringing together millions of fans on their platform during the 9️⃣ most watched football event in the world.
By focusing on emerging technologies and new opportunities, Betano manages to be at the 9️⃣ frontline of their industry in all of the countries they operate in, including Germany, Brazil, and Canada.
With a focus on 9️⃣ not just technology but also their people, Betano has the ambitious goal of continually improving their products and services to 9️⃣ provide the best and most trusted online gaming experience for their customers around the globe.
The challenge
Taking betting & live sports 9️⃣ to the next level
Sports betting is a competitive industry with a very large audience.
It takes a lot for a company 9️⃣ to not only stand out, but excel at what they do.
Betano took on that challenge and decided to take it 9️⃣ to the next level.
They needed to find a way to engage fans outside of the stadium and bring the action 9️⃣ to them no matter where they are.
Betano needed a solution that could transform their customers' experience, deliver unparalleled entertainment, and 9️⃣ push the boundaries of online gaming through ultimate user engagement.
And they needed these social features to integrate seamlessly into their 9️⃣ platform, handle large amount of users during live events, and scale along with their growing user base.
The solution
Connecting users in 9️⃣ real-time with Amity
Betano found the solution they're looking for with Amity Social Cloud.
Betano's main attraction is live events, and with 9️⃣ Amity, they are able to add a social edge to their services, helping them level up their customer experience and 9️⃣ user engagement.
By immersing users with Live Chat capabilities during games, Betano gives their audience the ability to connect with other 9️⃣ like-minded fans without missing out on the action.
With Amity Social Cloud powering their chat, Betano transformed their viewers into active 9️⃣ participants.
This real-time engagement brought the exhilarating energy and sense of community of sports to their platform.
Betano amped up the excitement 9️⃣ even more by including Live Chat in their betting services, so users can chat while placing wages.
These integrations helped solidify 9️⃣ Betano's position in the GameTech industry as a leader in user engagement.
The results
Elevating engagement through exciting experiences
Sports and betting are 9️⃣ both highly competitive and super exciting activities for everyone involved.
But people need to have the right tools at their disposal 9️⃣ to experience the excitement, especially when the experience is online.
Amity Social Cloud provided Betano with just those tools, allowing their 9️⃣ users to connect and collaborate when it matters.
With the addition of Live Chat to their services, Betano is able to 9️⃣ help fans get closer to the action, create connections that enhance their live sports or betting experience, and feel a 9️⃣ sense of belonging in a community that means something to them.
In return, Betano has seen increased engagement, better retention rates, 9️⃣ and happy customers who become loyal brand advocates.
