British-based gambling company
Sky Betting & Gaming is a British-based gambling company,
owned by Flutter Entertainment, with headquarters in Leeds, West 1️⃣ Yorkshire and offices
in Sheffield & Solihull. Sky Betting & Gaming consists of five core brands: Sky Bet,
Sky Vegas, 1️⃣ Sky Casino, Sky Poker and Sky Bingo.
In 2024, Sky plc sold an 80 per cent
stake in the company to 1️⃣ CVC Capital Partners for £600 million,[1] with Sky retaining a
20% stake in the company and agreeing to a long-term 1️⃣ licence of the Sky brand.[2] In
2024, CVC and Sky (then in the process of being acquired by Comcast) agreed 1️⃣ to sell Sky
Betting & Gaming to The Stars Group for £3.4 billion, which was then acquired by
Flutter Entertainment 1️⃣ in 2024.[3] Flutter continues to use the Sky name and logo, which
are now owned by Comcast.
Sky Bet [ edit 1️⃣ ]
Sky Bet logo used since September 2024.
Sky
Bet is the sports betting division of Sky Betting & Gaming, with the 1️⃣ majority of its
operations run from Leeds.
History [ edit ]
Sky Bet's origins lie in BSkyB's
acquisition of Sports Internet Group 1️⃣ in July 2000[4] which included the small telephone
and online sports betting based company Surrey Sports, alongside two other companies:
1️⃣ Planet Football and Opta Index. Surrey Sports was rebranded in July 2002 to create Sky
Bet. The company grew in 1️⃣ December 2006 when established online betting companies
totalbet and ukbetting were consolidated into Sky Bet after BSkyB's purchase of 365
1️⃣ Media Group.[5]
Sky Vegas [ edit ]
Sky Vegas logo used since September 2024.
Sky Vegas
is the company's primary online casino division.
Sky 1️⃣ Vegas is licensed and regulated by
the Alderney Gambling Control Commission (AGCC) (GCB).
Until 12 April 2011, Sky Vegas
had a 1️⃣ dedicated TV channel of the same name on Sky channel 864 (which was formerly
called 'Sky Vegas Live'), when it 1️⃣ was rebranded for Sky Bet.
History [ edit ]
'Sky Bet
Vegas' was created in March 2003, initially with only 3 fixed 1️⃣ odds casino-style games
called 'Juicy Jackpot', 'Top Spin' and 'Super Keno'.[6]
Fines and regulatory sanctions
[ edit ]
On 9 March 2024 1️⃣ the United Kingdom Gambling Commission (UKGC) fined Bonne
Terre Limited, trading as Sky Betting and Gaming, £1.17m for breaching the 1️⃣ Social
Responsibility Code of Practice (SRCP 3.5.3(2) and SRCP 5.1.11) and a licensing
condition according to section 82(1) of the 1️⃣ Gambling Act 2005.[7] The regulator carried
out an investigation that found that on 2 November 2024, the operator sent out 1️⃣ a
promotional email for its Sky Vegas brand to 41,395 players who had self-excluded and
249,159 customers who had opted 1️⃣ out of email marketing. The Commission notes that the
licensee took immediate remedial reaction and that they had cooperated throughout 1️⃣ the
investigation.[8][9]
Notes [ edit ]
