The sports gambling industry is growing at a phenomenal rate everywhere in the world. where sports betting has been legalized 🌜 and where bookmakers have legitimate licenses to operate.
Of course the primary driver of this growth is none other than the 🌜 online sports gambling segment, which has been surging ever since bookies turned to the web in order to tap on 🌜 the enormous opportunities offered by the internet. These online sportsbooks, which can be found at https://allbets.tv/, have managed not only 🌜 to lead the growth of the entire industry, but they have also emerged as the dominant channels of distribution. Today 🌜 more than 60% of all sports betting is done online, via sports betting sites or betting apps.
For the majority of 🌜 bookmakers, turning to the online world has been the only way to stay alive and survive in a market that 🌜 was transitioning from the brick-and-mortar format to the virtual format.
And as online sports gambling was growing, the industry was evolving, 🌜 with new bookies and betting sites continuously popping up, until the market became so competitive and so crowded that bookmakers 🌜 needed to start investing in an advantage or differentiation in order to stand out.
In the last couple of years, sites 🌜 offering sports betting in every part of this planet – including the online bookmakers found at https://bettingmalaysia.online/ – have been 🌜 trying to be innovative and creative in order to optimize their market performance, maintain their competitive edge and secure sufficient 🌜 revenues. From investing in extending their betting menus to putting money in building strong brand names, bookmakers are focusing on 🌜 finding ways to increase their profits from generating more bets from their users.
This is where micro betting enters our discussion. 🌜 Micro betting is one of the most innovative and groundbreaking means, by which sportsbooks and online betting sites are keeping 🌜 both the volume of bets and the value of bets in an increasing trajectory.
Micro betting has emerged as a combination 🌜 of in-play bets and prop bets. It involves bets that are placed for short-term events and as such it refers 🌜 to quickly-settled wagers on things that can occur during a game. Who will score the next goal, whether there will 🌜 be a substitution in the remainder of the match, whether a footballer will receive a yellow card in the second 🌜 half etc. are all different types of micro betting markets offered to sports bettors.
The kind of specificity that is enabled 🌜 through micro betting is unprecedented. Punters can actually find an opportunity to bet in every bit of the match’s segments, 🌜 making the watching of a game a far more engaging and immersive experience. And the more the engagement and immersion, 🌜 the greater the interactivity. And the greater the interactivity, the more the desire for betting.
So, micro betting -besides offering obvious 🌜 rewards for the punters themselves – gets to be an effective driver of revenues for the bookmakers. That’s why it 🌜 has become such a powerful tool in today’s highly competitive online gambling industry. Micro betting triggers more betting, which means 🌜 more betting slips, from the existing users. And this comes down to reducing the costs of acquiring new customers, by 🌜 promoting revenue growth from existing customers. And also it comes down to turning causal bettors into loyal bettors.
Breaking down a 🌜 single game into small, yet many different fractions which can be up for betting is a brilliant idea and it 🌜 has proven to be a profitable one too. A single football match becomes a multi-event game, where punters get to 🌜 make predictions not only for the traditional basic betting markets, but for as many markets as bookmakers can think of 🌜 or for as many as they can chop the event up.
Outright bets, match winner bets, totals, under/over bets will continue 🌜 to interest older sports bettors, especially the more professional punters, but they will hardly be sufficient or good enough for 🌜 the younger bettors and generally the new generations that are taking over now. These younger sports bettors want action right 🌜 here, right now and seek entertainment and engagement with all the possible ways. If engagement comes from things like micro 🌜 betting, then this is the road down which bookmakers need to go.
So, for as long as micro betting attracts the 🌜 interest and the attention of punters, betting sites will continue to use them. And what is really intriguing, is that 🌜 the potential of micro betting has not yet been fully unfolded!
