Brazilian magazine
O Cruzeiro (initially just Cruzeiro) was a Brazilian illustrated
weekly magazine, published in Rio de Janeiro from 1928 until 💵 1985, with the exception
of the period from August 1975 to June 1977.
History and profile [ edit ]
The
publication, subtitled 💵 Revista Semanal Illustrada, was originally named just Cruzeiro,
after the constellation of the Southern Cross (Cruzeiro do Sul).[1][2] The first
💵 edition was released with 70 pages on 10 November 1928, and was published by Empresa
Grafico Cruzeiro S.A. of Dr. 💵 José Mariano Filho in 152 Rua Buenos Aires. In June 1929,
by issue number 30, the magazine changed its name 💵 to O Cruzeiro.[3] It was owned by the
media conglomerate Diários Associados owned by Assis Chateaubriand.[4] The director was
Carlos 💵 Malheiro Dias until 1933, succeeded by Antonio Accioly Netto.[5]
O Cruzeiro was
leading Brazilian illustrated magazine in the first half of 💵 the 20th century. Since its
inception it established a new language in the Brazilian press: graphic innovations,
publishing great articles, 💵 with emphasis on photojournalism.[6] It strengthened the
partnership with reporter-photographer duos, the most famous being formed by David
Nasser and 💵 Jean Manzon who in the 1940s and 1950s, produced stories of great impact.[7]
The magazine made it clear in its 💵 first editorial that it differed from its "older
sisters who were born from the debris of Colonial Rio", putting itself 💵 at the forefront
of modernity combining its name to modern technology: "O Cruzeiro will find in its
birth the skyscraper, 💵 the radio, and the air mail ".[8][9]
In 1941, O Cruzeiro also
became the name of the publishing house of the 💵 Diários Associados group.[10]
Among its
many subjects, the magazine O Cruzeiro told facts about the lives of stars, cinema,
sports and 💵 health. It also had sections of cartoons, politics, cooking and
fashion.
Covering the suicide of Getúlio Vargas in August 1954, the 💵 magazine
circulation reached 720,000 copies. Until then, the maximum reached was the mark of
80,000 copies. Thereafter, the number remained. 💵 In the 1960s, O Cruzeiro declined. This
was also caused by the emergence of new publications such as Manchete and 💵 Fatos &
Fotos. The end of the empire of Chateaubriand's Diários Associados caused a hiatus
between mid 1975, and September 💵 1977, when o Cruzeiro returned under the leadership of
Joaquim José Freire Lagreca.
Collaborators [ edit ]
Some of the most notable
💵 collaborators to the magazine were:[5][11]
