After two years on the shoulder of the jersey, Pixbet continues with the Rubro-Negro and
increases its presence in the 🌜 club. Until December 2025, the online gaming site will be
on the main space of the jerseys of the men's 🌜 and women's professional football teams,
as well as the basketball team.
" Pixbet has been a great partner since 2024 and 🌜 now
brings an even greater investment to Flamengo. This is a very important contract. It
makes our kit even more 🌜 valuable and gives immense visibility to the partner, not only
with brand exposure on the uniforms but also on our 🌜 digital channels. We are confident
that the Nation, when thinking about placing sports bets, will give even greater
preference to 🌜 Pixbet, " said Gustavo Oliveira, vice-president of Communication and
Marketing for the Rubro-Negro.
Among other contractual counterparts are spots on FlaTV,
🌜 publications on the club's social media, which total more than 57 million followers,
according to the latest Digital Ranking of 🌜 Brazilian Clubs by IBOPE Repucom, as well as
brand exposure on the football travel uniform and LED boards.
According to Tadeu
🌜 Dantas, co-founder of Pixbet, " the partnership with Flamengo is strategic because we
are talking about the largest fan base 🌜 in the world ." Tadeu emphasizes that " this is
an important asset both for visibility and for the engagement 🌜 that a sponsorship of
this magnitude ensures for Pixbet. "
Ernildo Júnior, also co-founder of Pixbet,
expresses great enthusiasm for the 🌜 expansion of the relationship with Flamengo.
According to Júnior, " Pixbet was already an official partner of Flamengo, but the
🌜 master quota ensures an even greater presence in sports media and, furthermore, in the
heart of the Rubro-Negra Nation. "
The 🌜 new contract guarantees US$ 17 million annually
to Mengão, totaling US$ 34 million over two years. Flamengo's jersey is the 🌜 most
valuable in the country. Adding up all sponsorships, the club profits US$ 42.6 million.
The departure of SIL made 🌜 little difference in the distance to Palmeiras, second with
US$ 35.4 million.
Pixbet is the largest sports betting platform in Brazil 🌜 and is
already among the largest in the world. Leveraged by a bold marketing strategy, the
brand is present throughout 🌜 the national territory, including sponsoring the broadcast
of the TV Globo promo brazino 777 World Cup in 2024.
Pixbet always seeks to be 🌜 associated with the
main sports and festive events in Brazil, helping to consolidate the company's brand
and image in the 🌜 rapidly expanding segment. Pixbet has become one of the largest
companies in the industry by always being at the forefront, 🌜 with a bold and dynamic
approach but with a solid foundation.
Source: GMB
