Despite the verbal agreement, there are still pending issues that prevent the announcement.
Reported by Globo Esporte, the parties negotiate contract 2️⃣ timing and disclosure strategies.
However, with the financial part already underway, Vasco should relocate Banco BMG, which stamps its logo in 2️⃣ the "master" space, to the upper part of the back.
In Brazil, the brand already has deals with Altético-MG and Fluminense, 2️⃣ with whom it signed a contract worth R$15 million (US$2.
9m) for two years in June.
As Vasco is in a lower 2️⃣ division, it was agreed that this value would be lowered to Fluminense.
Also according to Globo Esporte's website, Vasco is in 2️⃣ negotiations with at least 15 companies to restructure the club's marketing.
With no names mentioned, about eight marketing agencies are talking 2️⃣ with the club in an attempt to modernize its communication.
In addition, the other negotiations are to leverage the club's finances, 2️⃣ as well as the contribution to the works in São Januário Stadium and in the Vasco nautical headquarters.
Finally, the 'Gigante' 2️⃣ also wants partners to work on their social networks and official website.
The intention of the Vasco leadership is to occupy 2️⃣ another property of the uniform in the coming days and there are also advanced talks in this regard.
In the week 2️⃣ in which Jorge Salgado's inauguration completed six months, Vasco gets ready to attract potential sponsors.
With the concept of the sales 2️⃣ funnel, the club's marketing department sought to "increase its mouth", in other words, rebuild its relationship layer with the football 2️⃣ advertising market and attract partners.
The expectation of raising sponsorships projected in the pre-election period took a hit with the relegation 2️⃣ of the team to the Series B of the Brazilian championship.
Already working with a new reality, the club filled the 2️⃣ mouth of the funnel and is now negotiating with 15 companies for the occupation of different properties.
Detail: it's not just 2️⃣ a shirt.
Betano is an international online sports betting platform of Kaizen Gaming, a group that, in addition to Brazil, is 2️⃣ also present in Portugal, Germany, Romania, Greece and Cyprus.
In the country, the brand is the official sponsor of Cariocão 21 2️⃣ and master of the Atlético-MG and Fluminense club.
Designed to offer an immersive online experience, combined with easy access across all 2️⃣ devices (desktop, laptop, tablet, mobile and Android app), Betano offers users world-class products and services through a platform with a 2️⃣ user-friendly interface and simple to use.
With only a few months of presence in the Brazilian market, the company brings news 2️⃣ such as Missions, weekly challenges for its customers, SuperOdds, special odds with 0% margin, and Bet Mentor, an exclusive tool 2️⃣ for multiple bets that aims to be the greatest ally of the players.
The company has a large sponsorship presence in 2️⃣ all markets where it operates, and is also a partner of several football teams in Europe, such as SC Braga 2️⃣ and CS Marítimo, in Portugal, Universitatea Craiova and FSCB, in Romania, Olympiacos FC and PAOK FC , in Greece, and 2️⃣ Apollon Limassol and Paphos, in Cyprus, as well as Olympic champion athletes and the International Olympic Academy.
Four main points
In order 2️⃣ to capitalize on something minimally compatible with the span of Vasco's shirt, the club's marketing works on four major fronts: 2️⃣ shirt sponsorships, exchanges for structural improvements, digital properties and Vasco TV.
Shirt Sponsorship : Vasco currently displays the logos of three 2️⃣ companies on the professional football team's uniform.
Banco BMG (master) occupies the most noble space, Havan is on the shoulder, and 2️⃣ Tim is positioned within the number of athletes.
Exchanges for structural improvements : an example of this topic is the recent 2️⃣ renewal of the contract with Ambev.
The new bond was readjusted by 50% to the previous one and enabled emergency works 2️⃣ in São Januário, Calabouço and the headquarters of Lagoa.
In addition, it made women's football, Vasco's traditional sport, self-sustainable.
Digital properties : 2️⃣ Vasco is looking for new partners to display on the club's different platforms, such as the official website and social 2️⃣ networks.
At the bottom of Vasco's website, for example, in addition to the brands that are displayed on the uniform, there 2️⃣ is an exhibition of the logos of eight companies.
