SkyBet and bet365 Revealed as Launch Partners of Opta’s New Fast Player Statistics
Feed
Stats Perform, has announced two major operators 9️⃣ as launch partners of its new
real-time Fast Player Statistics Feed, powered by Opta, the world’s leading provider of
live, 9️⃣ detailed sports data.
The new feed pushes high frequency in-play statistics like
shots, passes and tackles to operators who can now 9️⃣ automate pricing, live trading and
fast settlement of player and team prop markets. The feed means player and team stats
9️⃣ can now also be incorporated at scale into bet-builders and request-a-bets, for the
world’s biggest football competitions and players. Detailed 9️⃣ stats are also shown
updating as they happen to the operators’ customers.
Sky Bet and bet365 are the first
operators to 9️⃣ offer their customers in-play products powered by the new fast player
data.
Sky Bet accompanied their launch with a promotional campaign 9️⃣ announcing ‘In-play,
as you’ve never seen it before’.
John Harlow, SVP Betting Stats Perform, said: ‘If
you’re a bettor following in-play 9️⃣ events like shots, tackles and passes, it’s like
you’re watching an entirely new game. Goals are still the most important 9️⃣ thing of
course, but shots happen ten times as frequently as goals, and from a wider spread of
players, so 9️⃣ the new Opta feed has given a way for operators to create compelling new
player-focussed experiences that occur throughout the 9️⃣ 90 minutes. It’s a new level of
entertainment for their customers, even throughout a 0-0 draw.’
Operators can either
ingest Opta’s 9️⃣ fast player data directly to power their own trading, or use pricing
providers accredited to use Opta’s data such as 9️⃣ Sportcast and Banach.
Andrew Ashenden,
Stats Perform Chief Betting Officer, said:
“Our expertise in both fast data for in-play
trading (via RunningBall) 9️⃣ and deep player data (via Opta and STATS) means we’re
uniquely placed to create a fast player statistics service that 9️⃣ operators, fans and
bettors can trust.
Fans and bettors the world over are accustomed to seeing data like
shots, passes and 9️⃣ tackles collected in line with Opta definitions across media and
broadcast.
A lot of work goes into the collection and preparing 9️⃣ this detailed data for
betting use and we’re delighted with how partners and now bettors have reacted. I’m
proud of 9️⃣ what our teams have built and the reaffirms Stats Perform’s commitment to
providing the sports industry with innovative, engaging and 9️⃣ quality products that power
exceptional fan and bettor experiences.”
