Pixbet will replace Brazilian bank BRB which has been Flamego’s shirt sponsor since 2024. (Buda Mendes/Getty Images)
Betting platform Pixbet has 💱 expanded its partnership with Flamengo by becoming the top Brazilian soccer club’s new shirt sponsor under a lucrative two-year deal.
The 💱 bookmaker will pay R$85 million ($17.3 million) per year, which is claimed to be a record figure for a shirt 💱 sponsorship deal in Brazil.
Pixbet will make an initial payment of R$20 million upon signing the contract and then pay five 💱 installments of R$30 million over 24 months.
The betting brand will replace Brazilian bank BRB which has been the Campeonato Brasileiro 💱 club’s front-of-shirt sponsor since 2024.
BRB’s deal was worth around R$22.5 million per season, meaning Flamengo has achieved an annual uplift 💱 of R$40 million.
Pixbet will sponsor the Flamengo men’s and women’s teams, as well as the Brazilian club’s basketball side.
How well 💱 do you really know your competitors? Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours 💱 of research. Gain competitive edge. View profiles in store Company Profile – free sample Thank you! Your download email will 💱 arrive shortly Not ready to buy yet? Download a free sample We are confident about the unique quality of our 💱 Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free 💱 sample that you can download by submitting the below form By GlobalData Submit Country * UK USA Afghanistan Åland Islands 💱 Albania Algeria American Samoa Andorra Angola Anguilla Antarctica Antigua and Barbuda Argentina Armenia Aruba Australia Austria Azerbaijan Bahamas Bahrain Bangladesh 💱 Barbados Belarus Belgium Belize Benin Bermuda Bhutan Bolivia Bonaire, Sint Eustatius and Saba Bosnia and Herzegovina Botswana Bouvet Island Brazil 💱 British Indian Ocean Territory Brunei Darussalam Bulgaria Burkina Faso Burundi Cambodia Cameroon Canada Cape Verde Cayman Islands Central African Republic 💱 Chad Chile China Christmas Island Cocos Islands Colombia Comoros Congo Democratic Republic of the Congo Cook Islands Costa Rica Côte 💱 d"Ivoire Croatia Cuba Curaçao Cyprus Czech Republic Denmark Djibouti Dominica Dominican Republic Ecuador Egypt El Salvador Equatorial Guinea Eritrea Estonia 💱 Ethiopia Falkland Islands Faroe Islands Fiji Finland France French Guiana French Polynesia French Southern Territories Gabon Gambia Georgia Germany Ghana 💱 Gibraltar Greece Greenland Grenada Guadeloupe Guam Guatemala Guernsey Guinea Guinea-Bissau Guyana Haiti Heard Island and McDonald Islands Holy See Honduras 💱 Hong Kong Hungary Iceland India Indonesia Iran Iraq Ireland Isle of Man Israel Italy Jamaica Japan Jersey Jordan Kazakhstan Kenya 💱 Kiribati North Korea South Korea Kuwait Kyrgyzstan Lao Latvia Lebanon Lesotho Liberia Libyan Arab Jamahiriya Liechtenstein Lithuania Luxembourg Macao Macedonia, 💱 The Former Yugoslav Republic of Madagascar Malawi Malaysia Maldives Mali Malta Marshall Islands Martinique Mauritania Mauritius Mayotte Mexico Micronesia Moldova 💱 Monaco Mongolia Montenegro Montserrat Morocco Mozambique Myanmar Namibia Nauru Nepal Netherlands New Caledonia New Zealand Nicaragua Niger Nigeria Niue Norfolk 💱 Island Northern Mariana Islands Norway Oman Pakistan Palau Palestinian Territory Panama Papua New Guinea Paraguay Peru Philippines Pitcairn Poland Portugal 💱 Puerto Rico Qatar Réunion Romania Russian Federation Rwanda Saint Helena, Ascension and Tristan da Cunha Saint Kitts and Nevis Saint 💱 Lucia Saint Pierre and Miquelon Saint Vincent and The Grenadines Samoa San Marino Sao Tome and Principe Saudi Arabia Senegal 💱 Serbia Seychelles Sierra Leone Singapore Slovakia Slovenia Solomon Islands Somalia South Africa South Georgia and The South Sandwich Islands Spain 💱 Sri Lanka Sudan Suriname Svalbard and Jan Mayen Swaziland Sweden Switzerland Syrian Arab Republic Taiwan Tajikistan Tanzania Thailand Timor-Leste Togo 💱 Tokelau Tonga Trinidad and Tobago Tunisia Turkey Turkmenistan Turks and Caicos Islands Tuvalu Uganda Ukraine United Arab Emirates US Minor 💱 Outlying Islands Uruguay Uzbekistan Vanuatu Venezuela Vietnam British Virgin Islands US Virgin Islands Wallis and Futuna Western Sahara Yemen Zambia 💱 Zimbabwe Kosovo Industry * Academia & Education Aerospace, Defense & Security Agriculture Asset Management Automotive Banking & Payments Chemicals Construction 💱 Consumer Foodservice Government, trade bodies and NGOs Health & Fitness Hospitals & Healthcare HR, Staffing & Recruitment Insurance Investment Banking 💱 Legal Services Management Consulting Marketing & Advertising Media & Publishing Medical Devices Mining Oil & Gas Packaging Pharmaceuticals Power & 💱 Utilities Private Equity Real Estate Retail Sport Technology Telecom Transportation & Logistics Travel, Tourism & Hospitality Venture Capital Tick here 💱 to opt out of curated industry news, reports, and event updates from Sportcal. I consent to GlobalData UK Limited collecting 💱 my details provided via this form in accordance with the privacy policy Submit and download
It will also have visibility on 💱 the club’s digital platforms, stadium LED boards, and FlaTV in-house TV channel.
Pixbet has had a partnership with the club since 💱 2024, serving as one of multiple shirt sponsors with its logo featuring on the upper shoulder of the team’s kits.
Indeed, 💱 BRB has signed a three-month extension with Flamengo and will reverse roles with Pixbet and feature on the top of 💱 the club’s shirts.
Gustavo Oliveira, Flamengo vice-president of communications and marketing, said: “Pixbet has been a great partner since 2024 and 💱 now brings an even greater investment to Flamengo.
“This is a very important contract. It makes our kit even more valuable 💱 and gives enormous visibility to the partner, not only with brand exposure on the uniforms but also on our digital 💱 channels.”
Tadeu Dantas, co-founder of Pixbet, added: “The partnership with Flamengo is strategic. This is an important asset both for the 💱 visibility and the engagement that a sponsorship of this size guarantees for Pixbet.”
Pixbet is also the front-of-shirt sponsor of Vasco 💱 da Gama having renewed its deal with the club last year until the end of 2024.
The betting company previously sponsored 💱 Santos (also as a main partner), Juventude, and Goias Brazilian.
Pixbet becomes Flamengo’s most lucrative commercial partner, surpassing German sportswear giant 💱 adidas which has a kit supply deal with the Brazilian giants worth R$69 million per year until 2025.
In 2024, Flamengo 💱 will earn around R$214 million from sponsorships.
