Since the 2024/2024 season, bwin has been holding the esteemed role of the official
sports betting partner for the UEFA 1️⃣ Europa League. Under this exclusive partnership, it
secures the sole right to host a football match at the final’s stadium, 1️⃣ just one day
following the grand UEL Final. Following its own tagline “This is Our Game,” bwin goes
above and 1️⃣ beyond, bestowing die-hard fans a once in a lifetime opportunity, which they
will have dreamt of since childhood:
To play at 1️⃣ one of the most prestigious venues in
European football – the UEFA Europa League Final stadium.
With a multilingual rollout
spanning 1️⃣ ten key markets, the bwin Fans Final campaign aims to accomplish two critical
objectives: First, to recruit players for the 1️⃣ event, and second, to solidify bwin’s
presence in the minds of the audience, positioning the brand closer to football than
1️⃣ any of its competitors.
This campaign is a shining example of harnessing digital
channels to craft a captivating, visually appealing 360-degree 1️⃣ initiative across
numerous platforms. Its outreach encompasses both existing customers and new
demographic segments, with a pronounced emphasis on engaging 1️⃣ Generation Z.
While
compliance with legal restrictions in various markets is imperative, the 2024/2024
campaign surpassed expectations, doubling the number of 1️⃣ applicants for the bwin Fans
Final compared to the previous season. This transformation took the communication to
new heights, evolving 1️⃣ from a simple static banner campaign in 2024/2024 to a
comprehensive 360-degree campaign with a content-centric approach, generating a
staggering 1️⃣ 77,000 applications over the three-month campaign period.
