SkyBet and bet365 Revealed as Launch Partners of Opta’s New Fast Player Statistics
Feed
Stats Perform, has announced two major operators💸 as launch partners of its new
real-time Fast Player Statistics Feed, powered by Opta, the world’s leading provider of
live,💸 detailed sports data.
The new feed pushes high frequency in-play statistics like
shots, passes and tackles to operators who can now💸 automate pricing, live trading and
fast settlement of player and team prop markets. The feed means player and team stats
💸 can now also be incorporated at scale into bet-builders and request-a-bets, for the
world’s biggest football competitions and players. Detailed💸 stats are also shown
updating as they happen to the operators’ customers.
Sky Bet and bet365 are the first
operators to💸 offer their customers in-play products powered by the new fast player
data.
Sky Bet accompanied their launch with a promotional campaign💸 announcing ‘In-play,
as you’ve never seen it before’.
John Harlow, SVP Betting Stats Perform, said: ‘If
you’re a bettor following in-play💸 events like shots, tackles and passes, it’s like
you’re watching an entirely new game. Goals are still the most important💸 thing of
course, but shots happen ten times as frequently as goals, and from a wider spread of
players, so💸 the new Opta feed has given a way for operators to create compelling new
player-focussed experiences that occur throughout the💸 90 minutes. It’s a new level of
entertainment for their customers, even throughout a 0-0 draw.’
Operators can either
ingest Opta’s💸 fast player data directly to power their own trading, or use pricing
providers accredited to use Opta’s data such as💸 Sportcast and Banach.
Andrew Ashenden,
Stats Perform Chief Betting Officer, said:
“Our expertise in both fast data for in-play
trading (via RunningBall)💸 and deep player data (via Opta and STATS) means we’re
uniquely placed to create a fast player statistics service that💸 operators, fans and
bettors can trust.
Fans and bettors the world over are accustomed to seeing data like
shots, passes and💸 tackles collected in line with Opta definitions across media and
broadcast.
A lot of work goes into the collection and preparing💸 this detailed data for
betting use and we’re delighted with how partners and now bettors have reacted. I’m
proud of💸 what our teams have built and the reaffirms Stats Perform’s commitment to
providing the sports industry with innovative, engaging and💸 quality products that power
exceptional fan and bettor experiences.”
