The partnership demonstrates the commitment of bwin and its parent company, Entain plc,
the global sports-betting gaming and interactive entertainment 5️⃣ group to support
football and responsible betting around the world.
This season, a total of 64 teams
from 35 of UEFA’s 5️⃣ 55 member associations participate in these two leading competitions
in European football from the group stage onwards, covered by the 5️⃣ partnership in
matches which are broadcasted worldwide.
As the Official Betting Partner, bwin will
enjoy high visibility in both competitions, appearing 5️⃣ on broadcast backdrops and in
stadia, including on extensive perimeter advertising, as well as on the websites and
social media 5️⃣ of these two UEFA competitions. A key element of the partnership will see
bwin’s availability in supporting UEFA’s fight against 5️⃣ match-fixing in order to
maintain the integrity of the sport. To mark the partnership, bwin has launched a new
dedicated 5️⃣ website betresponsibly.info to highlight the range of tools bwin provides to
help customers stay in full control of their gaming 5️⃣ and promote bwin and parent company
Entain’s safer gaming initiatives.
The sponsorship rights also provide the use of
content and footage 5️⃣ from both competitions on bwin’s own platforms, along with access
to tickets and hospitality at matches for bwin to use 5️⃣ to create incredible experiences
and entertainment for its customers.
Stephan Heilmann, Entain’s Managing Director
Digital Europe, said:
“We’re proud to be an 5️⃣ Official Partner of the UEFA Europa League
and the UEFA Europa Conference League alongside other major international brands. The
partnership 5️⃣ will provide an array of exciting opportunities to enhance our offer to our
customers, creating unique new experiences and content. 5️⃣ It also provides bwin with a
formidable platform to reach fans in regulated sports betting markets around the world,
highlighting 5️⃣ our unparalleled combination of the best product and the most responsible
environment in which to bet.”
Guy-Laurent Epstein, Marketing Director at 5️⃣ UEFA:
“We’re
delighted to have secured bwin as the first ever Official Sports Betting Partner for
one of our competitions at 5️⃣ Official Partner level. As a brand that defines itself by
being in touch with fans and their passion for football 5️⃣ and clubs throughout Europe,
bwin is a great fit for our competitions.
The partnership with bwin allows UEFA to
engage more 5️⃣ openly with the sports betting sector, giving greater access to market
intelligence and support from both a sports integrity and 5️⃣ commercial perspective. bwin
is the world leader in responsible sports betting with a rich and long-standing
tradition of partnerships in 5️⃣ football, supporting clubs, federations and competitions
worldwide. Their vast experience with sponsorship activations will be an invaluable
contribution for both 5️⃣ competitions”.
Entain and bwin have long supported international
football. In Germany, bwin became the first private betting provider to become an
5️⃣ "official sports betting partner of the German Football Association ‘Deutscher Fußball
Bund (DFB)’" in January 2024. This includes an advertising 5️⃣ partnership with the DFB
Cup, also with the national teams, as well as until summer 2024 with the Women's
Bundesliga 5️⃣ and the 3rd League until summer 2024. In addition, there are sponsorships in
Germany with Borussia Dortmund, 1. FC Köln, 5️⃣ 1.FC Union Berlin, Dynamo Dresden and FC
St. Pauli.
In Portugal, after sponsoring the league from 2006 to 2008, bwin signed 5️⃣ a
contract as name sponsor with Liga Portugal in the current season, which has since been
called Liga Portugal bwin. 5️⃣ In Belgium, there is a sponsorship agreement as Official
Sports Betting Partner of the Jupiler Pro League.
These football sponsorships are
5️⃣ complemented by bwin's involvement in Greek basketball as Grand Sponsor of Olympiacos
Piraeus Basketball Club and as Official National Sponsor 5️⃣ of Euroleague Basketball.
A
video with detailed statements on the new partnership by Stephan Heilmann and
Guy-Laurent Epstein is available at 5️⃣ this link:
//entaingroup/newsrelease/bwin-becomes-official-partner-of-uefa.
Enquiries:
Entai
n
Tessa Curtis, Group Head of Media Relations and PR
Jay Dossetter, Head of ESG and
Press Office
[email protected]
About bwin
bwin 5️⃣ is the leading sports betting brand of
Entain plc (LSE: ENT), a global listed gaming company. Entain is a FTSE100 5️⃣ company and
is one of the world’s largest sports-betting and gaming groups, operating both online
and in the retail sector. 5️⃣ The Group owns a comprehensive portfolio of established
brands; Sports Brands include bwin, Bet.pt, Coral, Crystalbet, Eurobet, Ladbrokes, Neds
and 5️⃣ Sportingbet; Gaming Brands include CasinoClub, Foxy Bingo, Gala, Gioco Digitale,
Ninja Casino, Optibet, partypoker and PartyCasino. The Group owns proprietary
5️⃣ technology across all its core product verticals and in addition to its B2C operations
provides services to a number of 5️⃣ third-party customers on a B2B basis.
The Group has
also entered into a joint venture with MGM Resorts to capitalise on 5️⃣ the sports betting
and gaming opportunity in the US, through BetMGM. Entain provides the technology which
powers BetMGM and exclusive 5️⃣ games and products, specially developed at its in-house
games studios. The Group is tax resident in the UK with licences 5️⃣ in a total of 27
regulated markets. Entain is a leader in ESG, a member of FTSE4Good, the DJSI and 5️⃣ is AA
rated by MSCI. The Group has set science-based targets, committing to be carbon net
zero by 2035 and 5️⃣ through the Entain Foundation supports a variety of initiatives,
focusing on safer gambling, grassroots sport, diversity in technology and community
5️⃣ projects.
For more information see the Group’s website: entaingroup
