Leading online bookmaker extends esports activity with exciting French-Chinese gaming
team
LONDON, July 29, 2024 /PRNewswire/ -- Leading online bookmaker Betway 🎉 has entered
into a global partnership with PSG.LGD, a leading professional DOTA 2 esports team.
The
six-figure agreement will see Betway 🎉 branding appear on the players' jerseys and
jackets, and the bookmaker will also receive access to the players for content
🎉 creation, as well as experiential and social media activities.
The latest deal builds
on Betway's strong portfolio of esports partnerships, which 🎉 currently includes DOTA 2
sponsorships with Ninjas in Pyjamas (NIP) and Invictus Gaming, alongside partnerships
with NIP's CS:GO team, as 🎉 well as BIG and MIBR. Betway also sponsors a number of CS:GO
tournaments, including ESL Pro League, Intel Extreme Masters, 🎉 ESL One and the BLAST Pro
Series.
PSG.LGD is a professional DOTA 2 team that sits within PSG's wider esports
organisation. 🎉 PSG Esports was formed in 2024 and has a number of professional teams
competing across different games.
The newly Betway-sponsored team 🎉 landed two Majors on
the 2024-2024 DOTA 2 Pro Circuit, which helped them secure a direct invite to The
International 🎉 2024, where they advanced to the grand finals but lost against OG in game
five.
Anthony Werkman, CEO at Betway, said: 🎉 "Having already had plenty of success with
sponsorship in esports, we are very excited to have signed a new partnership 🎉 with
PSG.LGD.
"The PSG brand is incredibly strong around the world and their involvement in
esports has already been extremely successful, 🎉 notably their more recent move into DOTA
2 with LGD. The PSG.LGD team has celebrated some early victories on the 🎉 DOTA 2 circuit
and we can't wait to be part of their future success.
"Betway has always aimed to be at
🎉 the forefront of the esports movement, and we look forward to partnering with yet
another major player in the space."
Sébastien 🎉 Wasels, Managing Director of the Paris
Saint-Germain Asia-Pacific office, added: "We are pleased to welcome Betway to the
Paris Saint-Germain 🎉 family as a jersey partner of our esports team. The partnership
between such a globally recognised brand and our Club 🎉 is yet another sign of the
international appeal of the Paris Saint-Germain brand.
"From now on, Betway and Paris
Saint-Germain will 🎉 shine together around the world to the rhythm of our team's
successes, starting with one of the biggest DOTA 2 🎉 events of the year this summer: The
International, which will take place in Shanghai in August.
Fabien Allègre, Chief Brand
Diversification 🎉 Officer at PSG, was also delighted with this partnership: "This new
partnership confirms our development strategy in the sport. This 🎉 is the reward for the
ambitious project of our PSG.LGD team. With Betway, we will be able to offer more
🎉 exclusive content for a wide international audience and engage even more with the DOTA
2 community."
Video: //youtube/embed/vVUB1epggVE
About the Betway Group
The
🎉 Betway Group is a leading provider of first-class entertainment across sports betting,
casino, bingo and poker. Launched in 2006, the 🎉 company operates across a number of
regulated online markets and holds licences in the UK, Malta, Italy, Denmark, Spain,
Belgium, 🎉 Germany and Ireland. Based in Malta and Guernsey, with support from London,
Isle of Man, Stockholm and Cape Town, the 🎉 Betway team comprises over 1,000
people.
Betway prides itself on providing its customers with a bespoke, fun and
informed betting experience, 🎉 supported by a safe and secure environment. Betway is a
member of several prominent industry-related bodies, including ESSA, the Independent
🎉 Betting Adjudication Service (IBAS) and the Remote Gambling Association (RGA), and is
ISO 27001 accredited through the trusted international testing 🎉 agency eCOGRA. It is
also a partner of the Professional Players Federation (PPF) and is a donor to the
Responsible 🎉 Gambling Trust.
In addition to the flagship Betway brand, the Betway Group
operates a number of other brands including Dream Bingo, 🎉 Bingo on the Box, Spin Casino
and the Hippodrome Online Casino. For more information about Betway's various products
and licenced 🎉 brands, please visit betwaygroup.
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