The Independent guide to the best betting sites in January 2024
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Last Updated: 4th of January 2024 Chris Rivers ·💪 Betting Writer
Find the best betting sites with our comprehensive list of UK online bookmakers:
Established 1994 Bet £10, Get £20 in💪 Free Bets VISIT SITE 18+, New customers only. Opt in, bet £10 on any sports (odds 2.00+) in 7 days.💪 No cash out. Get 4x£5 sports free bets for set markets (odds 2.00+), which expire in 7 days. Offer is💪 valid from 10:00 UK time on 16/01/2024. Card payments only. T&Cs Apply, #ad. 18+. Gamble Responsibly. Begambleaware
Award-Winning UK Betting Sites💪 The Independent highlights top betting sites recognised for their impressive performance in various categories, earning awards for their online betting💪 experiences. 🏆 Online Sports Betting Operator of the Year 2024: bet365 (Global Gaming Awards) 🏆 Sportsbook Operator of the Year💪 2024: bet365 (SBC Awards) 🏆 Esports Operator of the Year: 2024 Betway (SBC Awards) The Independent Picks for the Best💪 Betting Sites in January 2024 Whether you're into football betting, horse racing, or bet builders, finding the right online bookmaker💪 matters. We've categorized the top UK betting sites based on specific features to help you discover your perfect fit. 1.💪 BetMGM BetMGM, one of the top , offers new players £40 in Free Bets with a £10 bet. Simply place💪 a £10 bet, to unlock £40 in Free Bets, covering Bet Builder, Football, Horse Racing, and an Acca for varied💪 betting options. Football bettors can get a 5x profit boost with the 'Golden Acca,' e.g., a 4-selection bet earns a💪 20% boost. Daily Golden Boosts include a 100% boost on Saturdays for Football Bet Builder. There's a chance to win💪 up to £2 million by predicting 6 football scores in a weekend with Golden Goals.
Established 2024 Bet £10 Get £40💪 in Free Bets VISIT SITE #ad. 18+. Gamble Responsibly. Begambleaware. New cust only. 3 days to claim & 7 days💪 to place a qualifying bet to receive 4x Free Bets: 1 x £10 Horse racing, 1 x £10 Free Bet💪 Builder, 1 x £10 Acca and 1 x £10 Football. 7 day expiry. Exclusions apply. Stake not returned. T&Cs apply.
2.💪 Kwiff Kwiff is recognised as one of the best football betting sites, offering an innovative Sports Club that rewards customers💪 with 'Football Surprise Bets' of up to £20 a week. Additionally, enjoy the 'Football Acca Shield' provided in case one💪 leg of your football accumulator fails you. Kwiff also offers a 'Guaranteed Weekend Supercharge' on 3+ fold accas, random 'Supercharged💪 Cash Outs' for those looking to cash out in-running, or even to 'kwiff' your bet, with the odds suddenly improved💪 as a surprise.
Established 2024 Bet £10, Get £30 VISIT SITE #ad. 18+. Gamble Responsibly. Begambleaware. new customers only. Min. deposit💪 of £10. Qualifying real money bet of £10. Min odds greater than or equal to 1.5 required. E/W bets excluded.💪 Offer awarded immediately but could be issued the next working day in exceptional circumstances such as technical fault. Additional T&Cs💪 apply. Please gamble responsibly.
3. Betfred Betfred stands out in premier league betting, offering 'PickYourPunt' for tailored bets. Access #PickYourPunt or💪 tweet @Betfred for custom bets. Enjoy features like Double Delight and Hat-Trick Heaven on selected First Goalscorer bets. Acca Flex💪 provides up to a 50% cash bonus for winning 5+ legs and a cashback of up to £10 for losing💪 by one selection.
Established 2005 Get £40 in Bonuses When You Stake £10 VISIT SITE New 18+ UK customers only. Register💪 using the promo code WELCOME40, deposit and place first bet of £10+ on Sports (cumulative Evens+) within 7 days of💪 registration. First bet must be on Sports. £30 in Free Bets and £10 in Extra Spins (50x20p) credited within 10💪 hours of bet settlement. Free Bet stakes are not included in any returns. Bonuses have a 7-day expiry. Payment restrictions💪 apply. SMS verification and/or Proof of I.D and address may be required. Full T&Cs apply.
Best Betting Sites for Horse Racing💪 1. Unibet Unibet is a leading , offering live streaming of UK and Irish races, best odds guaranteed, and a💪 range of racing promotions. These include three 'Uniboosts' daily on any chosen horse, a daily Acca Boost, money back specials💪 on ITV races, and more extra places than other bookies. As sponsors of key events like the Unibet Champion Hurdle💪 and with ambassadors like trainers Nicky Henderson and Richard Hannon, Unibet was named 'Horse Race Betting Operator of the Year'💪 in 2024 and 2024.
2. BetGoodwin BetGoodwin is the from the well-established Goodwin Racing telephone bookmakers and boast various racing ambassadors,💪 including jockeys Hayley Turner and Tom Cannon, plus trainer Alan King. They are another to stand out for racing money-back💪 specials: if your horse is beaten by a nose (or half a length in a chase), falls at the last💪 when in front, or finishes second to a 50/1+ winner, you get your money back as a free bet up💪 to £100. BetGoodwin also offer live streaming and best odds guaranteed on all UK and Irish racing.
Established 2024 50% Back💪 as a Welcome Bonus up to £25 on First Day Losses VISIT SITE #ad. 18+. Gamble Responsibly. Begambleaware. New Customers💪 only. Must have a minimum of 3 bets of £10 or more on separate events at odds of evens (2.0)💪 or bigger on first day. First day losses equals all settled stakes less all returns. T&C's apply.
3. Fitzdares Fitzdares are💪 the official betting partner of Fulham FC and were awarded 'Racing Sportsbook of the Year' in 2024. They offer live💪 streaming of UK, Irish and international racing, generous specials and boosts on racing multiples. Receive a free bet if your💪 horse finishes 2nd to one priced at 20/1 or larger in any UK & Irish race. Enjoy a percentage bonus💪 on winnings for Lucky 15, 31, and 63 bets, with the bonus amount varying based on the number of winning💪 legs.
Established 2005 50% Back as a Free Bet up to £50 on First Day Losses Plus 10 Extra Spins VISIT💪 SITE #ad. 18+. Gamble Responsibly. Begambleaware. Minimum deposit £10. Qualifying bet must be placed at odds of evens (2.0) or💪 greater. Get 50% back on first day losses as a free bet up to £50 plus 10 extra spins on💪 Reel King, credited within 24 hours. Free Bet and Spins expire in 7 days. T&Cs apply. Please bet responsibly.
Best Betting💪 Sites for Bet Builders 1. Bzeebet Bzeebet offers a versatile Bet Builder, covering various sports like football, , , rugby💪 league, American football and more. Choose from up to 30 markets per match, and the intuitive interface allows easy customization,💪 including combining selections from different games or non-Bet Builder bets. Boost your daily wagers with the 'BZ Combo Boost', providing💪 up to a 77% boost for multiple winning bets. Participate in 'Free Bet Thursdays' by making combo bets of £20💪 or £50 during the week to earn a £5 or £10 Free Bet on Thursdays.
Established 2024 Bet £10, Get £10💪 Free Bet VISIT SITE #ad. 18+. Gamble Responsibly. Begambleaware. New Customers Only. Max one £10 Free Bet. Qualifying bets at💪 Odds of 1/1(2.00) or greater. Paid as Bonus Token with Min 4/5(180) Odds Req. Skrill, Neteller & Paypal not eligible.💪 BeGambleAware. T&Cs Apply
2. HeySpin HeySpin allows you to create the bet you want with their Bet Builder feature. Available on💪 Soccer (Football), Tennis, Australian Rules Football, American Football, Baseball, Basketball, Cricket, Ice Hockey, Rugby League & Rugby Union. To increase💪 your odds, you can pair your Bet Builder bet with another Bet Builder bet from a different match, or even💪 single selections from other matches, to form a Combo bet.
3. NetBet NetBet is another online bookmaker to make the process💪 of building customised bets easy. Simply choose your match, click the Bet Builder toggle and start adding your selections, then💪 just add your stake and place your bet. It's not only football bet builders with NetBet, you can also build💪 bets on the likes of cricket, rugby, basketball and American football, plus they also offer a Weekly Free Bet Club💪 and enhanced odds on big events with BetPlus+.
Best Betting Site for the Darts The Darts Premier League starts February 1st,💪 offering exciting opportunities for sports bettors. Top feature special offers, including sign-up bonuses, free bets, and promotions for events like💪 the Darts Premier League bet365 Bet365 is our top choice for the best betting site for darts due to the💪 quality of darts offers. You can place In-Play betting on the darts matches and they provide a darts tips section.💪 bet365 also offers darts boosts on single matches with enhanced odds. One of our favourite features is the 'Edit Bet'💪 function which allows you to add, swap or remove selections from your bet . You can also live stream if💪 you have a funded account. New players can get up to £30 in free bets for any sport with a💪 welcome bonus by depositing £10. Place qualifying bets, let them settle, and use Free Bets via 'Use Bet Credits' in💪 the bet slip for any sport such as the Darts Premier League. Claim your welcome offer by using the bet365💪 bonus code.
Established 2001 Bet £10, Get £30 in Free Bets
Bonus Code: INDY2024
VISIT SITE #ad. 18+. Gamble Responsibly. Begambleaware. New Customers💪 only. Bet £10* & Get £30* in Free Bets. Sign up, deposit between £5* and £10* to your account and💪 bet365 will give you three times that value in Free Bets when you place qualifying bets to the same value💪 and they are settled. Free Bets are paid as Bet Credits. Min odds/bet and payment method exclusions apply. Returns exclude💪 Bet Credits stake. Registration Required. T&Cs, time limits & exclusions apply. - Full Terms Apply
Best Betting Site for Boxing Boylesports💪 Boylesports is the one in the UK. All of the best boxing betting markets are available including Round Betting, Total💪 Rounds, and Will The Fight Go The Distance? Boylesports also tend to have special offers for the big fights. Boylesports💪 also offers odds on a huge variety of fights well in advance and has regular price boosts on fights. Boylesports💪 offers an accessible welcome offer, which only requires a £10 bet to receive £20 in free bets to use on💪 your preferred boxing event.
Established 2007 Bet £10, Get £20 in Free Bets VISIT SITE #ad. 18+. Gamble Responsibly. Begambleaware. New💪 UK customers (Excluding NI) only. Mobile exclusive. Min Deposit £10. Min stake £10. Min odds Evs. Free bet applied on💪 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t💪 apply. Account & Payment method restrictions apply. 1 Free Bet offer per customer, household & IP Address only. 18+. T&Cs💪 apply. T&Cs apply
Best Esports Betting UK Site Betway Betway was crowned the 2024 Esports Operator of the Year at the💪 SBC Awards. Betway have a whole section dedicated to Esports Betting, including all the major tournaments. Betway have the best💪 Esports odds on the market. Betway covers betting markets on CS2, League of Legends, Dota 2, Call of Duty to💪 name a few. Additionally, Betway offers Esports betting tips and pick to help players choose the best bets.
Established 2006 Get💪 £10 in Free Bets VISIT SITE #ad. 18+. Gamble Responsibly. Begambleaware. *New customers only. This offer is valid for 7💪 days from your new account being registered. Min Deposit: £10. Free Bet awarded: £10. 1 x £10 must be wagered💪 at odds of 1.75+ to unlock Free Bet. Debit Card deposits only (exclusions apply). Free bet will expire 7 days💪 after the 1st deposit. 18+. BeGambleAware. Bet The Responsible Way. Full Terms apply
How to Choose the Best UK Betting Site💪 Selecting the best UK betting site is important for a great betting experience. With many choices, it's important to consider💪 various factors that suit your preferences. We'll break down key elements to help you make an informed decision and find💪 the best betting site tailored to your needs 1. Licensed Bookmakers When choosing UK betting sites, ensure they are licensed💪 for legal use in the UK. All bookies recommended by The Independent are licensed, ensuring a regulated betting environment. Confirm💪 licensing by checking the site's homepage or the UK Gambling Commission public register. 2. Offers and Promotions Look for welcome💪 offers and regular promotions, including , on top UK betting sites. 3. Mobile Compatibility With over 60% of online bettors💪 using phones, pick bookmakers with great mobile experiences and for Android or iOS devices. 4. Competitive Betting Odds Choose bookmakers💪 with consistently competitive odds. Compare prices from different bookies for better value in specific sports or markets. 5. Payment Options💪 Select betting sites with flexible payment choices for quick transactions. Look for platforms supporting debit cards, e-wallets, or PayPal for💪 convenience. 6. Customer Support Prioritise sites with easy-to-reach support, including 24/7 live chat for quick and helpful responses to your💪 queries. 7. Live Betting Options Prioritise UK betting sites with comprehensive live options, including streaming, cash-out, and live updates for💪 an engaging experience.
Established 2024 Bet £10, Get £10 VISIT SITE #ad. 18+. Gamble Responsibly. Begambleaware. Welcome Bonus: New Players only,💪 1st Deposit, Min Deposit: £10, max £10 bonus, valid for 14 days, bets must be placed at odds of 1/1💪 or greater and be settled within 14 days of placement. System bets no eligible. T&Cs Apply
Different Types of Betting Offers:💪 Welcome Bonus: A welcome bonus attracts new customers with a promo, often doubling the initial deposit. Example: a 100% matched💪 bonus up to a specified amount.
A welcome bonus attracts new customers with a promo, often doubling the initial deposit. Example:💪 a 100% matched bonus up to a specified amount. Free Bets: Offered in welcome packages or ongoing promotions, free bets💪 come through loyalty programs, referrals, or event promotions for existing customers.
Offered in welcome packages or ongoing promotions, free bets come💪 through loyalty programs, referrals, or event promotions for existing customers. Enhanced Odds: Boosted odds on selected events aim to attract💪 new sign-ups or reward existing customers with higher odds than regular market prices. For example, the Betgoodwin World Darts Championship💪 special offers Gerwyn Price to win outright at 6/1.
Boosted odds on selected events aim to attract new sign-ups or reward💪 existing customers with higher odds than regular market prices. For example, the Betgoodwin World Darts Championship special offers Gerwyn Price💪 to win outright at 6/1. Cashback Offers: A safety net for bettors, cashback promotions refund specific bets or a percentage💪 of losses within a set period, mitigating losses.
A safety net for bettors, cashback promotions refund specific bets or a percentage💪 of losses within a set period, mitigating losses. Acca Insurance: Acca Insurance refunds or compensates bettors narrowly missing wins on💪 accumulator bets. If one leg loses, the site refunds the stake or provides a free bet.
Established 2012 10% Cashback Always💪 VISIT SITE #ad. 18+. Gamble Responsibly. Begambleaware. T&C Apply. Play Responsibly. Full Terms Apply. - Full Terms Apply
Best Payment Methods💪 for Online Betting Choose a bookmaker that accepts your preferred banking methods. Best UK betting sites offer various options, including:💪 Visa Debit
Debit Mastercard
Debit Maestro
PayPal
Apple Pay
Google Pay
Skrill
Neteller
ecoPayz
Paysafecard
Bank Transfer Make sure the betting site you choose accepts the payment method you prefer💪 for a smooth betting experience. How to Deposit and Withdraw Funds To deposit or withdraw funds on your sports betting💪 site, follow these straightforward steps: Go to the 'Deposit,' 'Withdraw,' or 'Cashier' section on your betting site, usually in the💪 top menu or account dashboard. Choose your preferred banking method from the options available. Input transaction details, including amount and💪 payment information (card number, expiration date, CVV, etc.). Verify that the entered information is accurate and confirm the transaction. Wait💪 for payment processing. Deposits are often instant, but withdrawals may vary from instant to 1-3 days on different betting sites.💪 With these simple steps, you can efficiently manage your funds and enjoy a simple betting experience.
Established 2024 Bet £10, Get💪 £10 VISIT SITE #ad. 18+. Gamble Responsibly. Begambleaware. New customers only. Available once per household. Max. FreeBet amount: £10 Minimum💪 Deposit and wagering on sport to activate the Free Bet is: £10 Void/cancelled or cashed out bets do not count💪 towards wagering to activate the free bet. Offer valid only to customers making a first deposit of £10 or more.💪 Offer only applies to players who are residents of United Kingdom and Ireland.
How the UK Gambling Commission Regulates Betting Sites💪 The UK Gambling Commission oversees gambling sites in Great Britain, including , bingo clubs, sports betting, and online betting. Established💪 under the Gambling Act of 2005. It licenses and regulates gambling operators, ensuring strict compliance for player protection. In addition💪 to licensing, the Commission mandates responsible gambling practices. Betting companies must verify age, keep customer funds separate, and communicate rules,💪 odds, and risks clearly. To promote fairness, prevent deceptive practices, and assist players, bookmakers provide responsible gambling tools, self-exclusion schemes,💪 and information on help services.
Established 2007 Bet £10, Get £20 in Free Bets VISIT SITE #ad. 18+. Gamble Responsibly. Begambleaware.💪 New UK customers (Excluding NI) only. Mobile exclusive. Min Deposit £10. Min stake £10. Min odds Evs. Free bet applied💪 on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets💪 won’t apply. Account & Payment method restrictions apply. 1 Free Bet offer per customer, household & IP Address only. 18+.💪 T&Cs apply. T&Cs apply
How Bookmakers Operate Bookmakers determine odds by adjusting the true probabilities of outcomes, aiming to build a💪 margin or overround. The overround represents their profit margin. In the competitive online betting market, bookmakers often offer more attractive💪 odds, reducing the overround to attract customers. Understanding that total probabilities must add up to 100%, the bookmaker's margin is💪 essentially the amount by which their offered odds exceed the true probability. In today's market, online betting sites typically operate💪 with lower margins, providing better value for bettors compared to the past.
Established 2012 10% Cashback Always VISIT SITE #ad. 18+.💪 Gamble Responsibly. Begambleaware. T&C Apply. Play Responsibly. Full Terms Apply. - Full Terms Apply
The Best Betting Sites: The Independent View💪 Choosing a good betting site is important. We've listed key things to consider: license, promotions, mobile use, support, and good💪 odds. Our recommended sites do well in these areas for a great betting experience. Whether you're new or experienced, our💪 guide is here for you. We suggest , giving you different options. Use our recommendations to find your ideal betting💪 site.
Betting Sites FAQs What is the best betting site? The best betting site will depend on your personal preferences but💪 some of our top picks for January 2024 are Bzeebet (great for football betting), Spreadex (the #1 spread betting site)💪 and bet365 (ideal for placing bet builders). Are online betting sites safe? Yes, reputable online betting sites that are licensed💪 and regulated by the UK Gambling Commission are generally considered safe. These online bookmakers must implement strict security measures to💪 protect their customers' personal and financial information, ensuring a secure betting environment. Can I use PayPal on betting sites? Yes,💪 many UK betting sites accept PayPal as a secure payment method for deposits and withdrawals. Some of the best bookies💪 that accept PayPal in the UK are bet365, ZetBet and Luckster. How can I place a bet online? To place💪 a bet online, create an account by selecting a bookmaker from the betting sites we've highlighted on this page. Once💪 you've registered and confirmed your identity, you simply deposit funds, navigate to your desired market, click on the odds you💪 want to take, enter your stake and confirm the bet. How do I know if a betting site is safe💪 and trustworthy? A trustworthy betting site should be licensed and regulated by a reputable authority, such as the UK Gambling💪 Commission. Look for licensing information on the site's homepage or in their terms and conditions. Also, be safe in the💪 knowledge that only licensed bookmakers are highlighted on this page.
Chris is an experienced sports betting writer who has worked with💪 most major bookmakers and national media outlets, such as Racing Post and ITN. He covers a wide range of sports💪 with his favourites being NFL, rugby, football and Formula 1.
