Bet365’s operating profit in 2024 was £660.3 Million.
Bookmakers employ the same dirty tactics’ day in and day out, and it’s♣️ never talked about…
Bet365 aren’t the only company to employ these terrible tactics though, they are just the most successful.
In the♣️ below video, I detail how they do it and why it’s wrong:
What do you think about the way bookmakers can♣️ behave? What experiences have to had with them? Drop a comment below!
Why Bookmakers Close Accounts
The days of bookmakers taking bets♣️ and adjusting the odds to reflect the weight of money are gone. Bookmakers are essentially controlled by accountants now and♣️ have very little sporting or trading experts in the trading room. Just take a look at Oddschecker, they copy each♣️ other daily rather than taking a view, or “a stand” as they used to call it when a bookmaker would♣️ take on a favourite.
A lot of bookmakers are more marketing focused now too. Take Paddy Power for example, a lot♣️ of their budget goes into TV adverts and social media Ads, while they don’t employ trading experts. If they see♣️ a winning account, they just close it and there’s no coming back for the unlucky punter. Sometimes bookmakers will just♣️ close an account for beating the SP rather than winning.
The bottom line is bookmakers want losers. If they know you♣️ are not betting at value, they will increase your limits and allow you to lose money. If you ARE betting♣️ at value prices, you will be quickly limited and if you show any signs of placing shrewd bets your account♣️ will be closed.
Why Bookmakers Always Win
How many non-betting people have you heard ask this question? It’s a lot. The answer♣️ is simple, bookmakers always win because they will only bet against losers. If you show any signs of winning, you’re♣️ not allowed bet. The account is limited so quickly that you don’t have time to even win four figures. Even♣️ a win as small as £200 can get your account limited.
Bookmakers use algorithms to show them who is placing good♣️ value and bad value bets. Depending on what bets you place, your account will go into each of these sections.♣️ If your account appears to be betting on Acca’s, losing money on football or betting at bad value prices on♣️ horse racing – you go into the “good customer” algorithm and you’ll be offered bonuses, free bets and promotions.
And as♣️ you can see in the email above, if you’re betting at good value prices, these free bets and bonuses will♣️ quickly be taken away from you. Your account will be limited so much that it’s not worth using. Maybe even♣️ bets of less than £1 will be offered.
It’s funny how all these gambling companies market themselves as fun, and we♣️ always see the ads saying “bet smart, bet shrewd” etc, however when you actually do that they close your account.♣️ The irony.
Is This Legal, And What’s The Alternative
Sadly it is legal. Nothing is going to change any time soon. We♣️ have had plenty of debate on social media about bookmaker laying to lose a certain amount, but apart from big♣️ sporting events this is unlikely to happen. The reason why it won’t happen is there just isn’t enough winners compared♣️ to losers. For every winning account, there is more than ten losing accounts. The average 20 year old football Acca♣️ man doesn’t have a clue about account being closed. He loses and the bookmakers are happy to let him place♣️ whatever bets he likes.
The only alternative for shrewd punters is placing their bets on Exchanges like Betfair and SMarkets. They♣️ won’t close your account because you are winning.
Related: My Bet365 Account Limited for Winning £6,667
