bwin is the first ever sports betting partner of the UEFA Europa League. This exclusive
partnership, which started in the 🔑 2024/22 season offers the bwin the sole right to host
a football match at the final’s stadium, the day after 🔑 the UEL Final when the floor is
still sticky and the pitch full of confetti.
This experience that bwin offers their
🔑 audience makes childhood dreams come true and creates once in a lifetime, money can´t
buy memories.
The event, targeting both, existing 🔑 customers, and new demographic
audiences, with an emphasis on reaching Generation Z, connects football fans from
across Europe in a 🔑 three-day event that is completely concepted and organized by
bwin.
The bwin Fans Final fulfills two critical objectives: First, to reach 🔑 the target
audience with non-betting, yet exclusive football content, and second, to provide a
real-life experience where the winners get 🔑 to experience firsthand what bwin stands
for; something that an global online company normally cannot offer.
While in the first
year, 🔑 the bwin Fans Final was a 2 day-event with participants coming only from a few
European markets, the 2024/23 bwin 🔑 Fans Final took the experience to a next level,
reaching 10 target markets and offering a premium 3 day event 🔑 to the winners, with
football experiences from a tactical training session with two prestigious ambassadors,
to a visit of the 🔑 UEFA Fan Fest, the UEFA Europa League Final and the much anticipated
match the day after in the beautiful Puskas 🔑 Arena in Budapest.