Since the 2024/2024 season, bwin has been holding the esteemed role of the official
sports betting partner for the UEFA 🎉 Europa League. Under this exclusive partnership, it
secures the sole right to host a football match at the final’s stadium, 🎉 just one day
following the grand UEL Final. Following its own tagline “This is Our Game,” bwin goes
above and 🎉 beyond, bestowing die-hard fans a once in a lifetime opportunity, which they
will have dreamt of since childhood:
To play at 🎉 one of the most prestigious venues in
European football – the UEFA Europa League Final stadium.
With a multilingual rollout
spanning 🎉 ten key markets, the bwin Fans Final campaign aims to accomplish two critical
objectives: First, to recruit players for the 🎉 event, and second, to solidify bwin’s
presence in the minds of the audience, positioning the brand closer to football than
🎉 any of its competitors.
This campaign is a shining example of harnessing digital
channels to craft a captivating, visually appealing 360-degree 🎉 initiative across
numerous platforms. Its outreach encompasses both existing customers and new
demographic segments, with a pronounced emphasis on engaging 🎉 Generation Z.
While
compliance with legal restrictions in various markets is imperative, the 2024/2024
campaign surpassed expectations, doubling the number of 🎉 applicants for the bwin Fans
Final compared to the previous season. This transformation took the communication to
new heights, evolving 🎉 from a simple static banner campaign in 2024/2024 to a
comprehensive 360-degree campaign with a content-centric approach, generating a
staggering 🎉 77,000 applications over the three-month campaign period.
