Pixbet will replace Brazilian bank BRB which has been Flamego’s shirt sponsor since
2024. (Buda Mendes/Getty Images)
Betting platform Pixbet has 🏀 expanded its partnership
with Flamengo by becoming the top Brazilian soccer club’s new shirt sponsor under a
lucrative two-year deal.
The 🏀 bookmaker will pay R$85 million ($17.3 million) per year,
which is claimed to be a record figure for a shirt 🏀 sponsorship deal in Brazil.
Pixbet
will make an initial payment of R$20 million upon signing the contract and then pay
five 🏀 installments of R$30 million over 24 months.
The betting brand will replace
Brazilian bank BRB which has been the Campeonato Brasileiro 🏀 club’s front-of-shirt
sponsor since 2024.
BRB’s deal was worth around R$22.5 million per season, meaning
Flamengo has achieved an annual uplift 🏀 of R$40 million.
Pixbet will sponsor the
Flamengo men’s and women’s teams, as well as the Brazilian club’s basketball side.
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It will also have visibility on 🏀 the club’s digital platforms,
stadium LED boards, and FlaTV in-house TV channel.
Pixbet has had a partnership with
the club since 🏀 2024, serving as one of multiple shirt sponsors with its logo featuring
on the upper shoulder of the team’s kits.
Indeed, 🏀 BRB has signed a three-month
extension with Flamengo and will reverse roles with Pixbet and feature on the top of
🏀 the club’s shirts.
Gustavo Oliveira, Flamengo vice-president of communications and
marketing, said: “Pixbet has been a great partner since 2024 and 🏀 now brings an even
greater investment to Flamengo.
“This is a very important contract. It makes our kit
even more valuable 🏀 and gives enormous visibility to the partner, not only with brand
exposure on the uniforms but also on our digital 🏀 channels.”
Tadeu Dantas, co-founder of
Pixbet, added: “The partnership with Flamengo is strategic. This is an important asset
both for the 🏀 visibility and the engagement that a sponsorship of this size guarantees
for Pixbet.”
Pixbet is also the front-of-shirt sponsor of Vasco 🏀 da Gama having renewed
its deal with the club last year until the end of 2024.
The betting company previously
sponsored 🏀 Santos (also as a main partner), Juventude, and Goias Brazilian.
Pixbet
becomes Flamengo’s most lucrative commercial partner, surpassing German sportswear
giant 🏀 adidas which has a kit supply deal with the Brazilian giants worth R$69 million
per year until 2025.
In 2024, Flamengo 🏀 will earn around R$214 million from
sponsorships.
